How to use new media to carry out propaganda work?

The application of "three micro-terminals" has a good publicity effect.

Nowadays, the media ecology has undergone fundamental changes, and propaganda no longer depends on traditional media such as newspapers, radio and television stations. Only by having our own "three micro-terminals" can we do a good job in publicity.

What is "three micro-terminals"? "Three Micro" refers to Weibo, WeChat and Micro Video, and Weibo usually refers to Sina Weibo, which is the largest instant messaging platform in China. Wechat is Tencent's largest social platform in China, and its main functions now are social interaction and consultation. Client (App) refers to the news client with today's headlines and a little information. Today's headline is the largest news aggregation client in China. Many enterprises, institutions and media have settled in today's headlines. The presence of the People's Daily, Xinhua News Agency and other central media has enhanced its communication power with the help of today's headline strong customer base. Today's headline technology investment in media integration is 25 billion yuan, while the three central media are less than 5 billion yuan. So today's headlines have become our customers' first choice. Micro-video refers to short video platforms, such as Tik Tok and Auto Express. At present, Tik Tok, a subsidiary of today's headlines, is in full swing, being used by various units and the broad masses of the people, and the communication effect is particularly good.

Both enterprises and institutions and traditional media need to have Weibo WeChat to access the client, so as to do a good job in publicity. Use new media to spread your content every day, and strive to make the content vertical, the title colloquial and illustrated, so as to expand fans and attract customers. In addition, it is necessary to achieve accurate push and "national" forwarding.