Traditional Culture Encyclopedia - Photography and portraiture - Can the wedding industry make money?
Can the wedding industry make money?
Legally speaking, getting married means that everyone goes to the civil affairs bureau to get a certificate. Traditionally, banquets are held, parents are honored, toasts are made, and weddings in western churches are accompanied by the witness of God. Many ordinary people hold weddings because there is not much money in their pockets. In fact, they just hold banquets and seldom hold weddings. I'm just saying, can the wedding be held? What can I do to make money?
Nowadays, young people pay more and more attention to the form of marriage, and this market is still promising.
Who is the client of the wedding?
1, rich man. People who have no money in their pockets seldom go to those ceremonies. Generally speaking, they only need to complete the traditional ceremony. Rich people are more proud and less sensitive to money, so they need to show their strength.
2. Female customers. Generally speaking, women want to have a fairy-tale marriage and make their wedding the same as the royal wedding, so they are willing to spend money on it. The average man is nothing more than a ceremony for these things, so if a customer comes to the door, it is mainly to push his fiancee and the man pays the bill.
Women are emotional. It can be said that every woman has a place in her heart that yearns for romance and fairy tales. We just need to get the approval of the bride-to-be.
What did you do at the wedding?
In fact, a wedding in a broad sense begins with engagement, and customs vary from place to place, which is probably a fixed time and bride price. These ordinary wedding companies don't do it. These are traditions, and there will be some shops selling traditional wedding customs, or people familiar with this business among relatives and friends. If you want to expand your business, you can actually start with this piece.
Then take wedding photos, which is also rising in recent years. Contact these photo studios and ask them to recommend some customers to you. Generally, wedding companies will go to wedding photography shops.
Another advantage of cooperation with the photo studio is that it can judge the spending power according to the grade of wedding photos taken by customers, and recommend different wedding plans accordingly, with a higher transaction rate.
Entering the substantive stage of marriage, that is, the wedding day, the general guests will come early.
To put it bluntly, a wedding is to rent a stage curtain, a stereo, wedding props (candlesticks, goldfish, champagne, Roman columns, love pavilions, etc.), arrange the scene, then help put music on the scene, hire a host, and perfect the whole wedding.
So what do wedding companies mainly do? Let me talk about the simple process first.
Generally speaking, the ceremony before the wedding banquet, in the hotel ceremony process is like this:
All the guests are here-the host announces the start of the wedding-a promotional film (wedding photography is available)-the groom takes the stage-the bride takes the stage (usually led by her father)-and then the host begins to say-start the activity with some props (such as pouring champagne, goldfish and lighting candlesticks)-the witness takes the stage to witness the wedding-and both parents take the stage.
The wedding company is to hold a wedding for others, go through the whole process of marriage, and help others worry.
Wedding companies should arrange stage curtains, red carpets and other facilities in advance, mainly to be gorgeous and satisfy customers. In a broader sense, wedding companies also provide home decoration services, such as some etiquette supplies at home, wedding services, car rental services, consulting to customers throughout the process, as well as photography and video services.
To put it bluntly, it means renting things, arranging venues and providing services. Some guests have other needs, such as flowers. , should be able to handle.
What should I pay attention to when holding a wedding?
So, how to run a wedding company successfully? A married friend of mine summed up several experiences.
First, we must position the high end: we must establish the idea that weddings are for the rich to use luxuriously, and we must position the high end.
From the investment point of view, wedding supplies are all one-time investments, and they are rented for many times. The higher the frequency of use, the lower the cost, but the loss after each use is the same. Gorgeous candlesticks and champagne are not much more expensive than ordinary champagne, so the price is definitely higher. Because the rich want the wedding to be stylish enough, not too concerned, and the profit is higher. And some low-end customers will keep lowering prices, but there is no difference between high-end and low-end in labor, transportation and layout, and low-end ones are hard to earn. My friend never spends hundreds of dollars on a wedding.
To do a wedding, you must do high-end positioning, and you can also do high-end customization if you have the ability.
Second, we should start with the bride.
Usually the bride pulls the groom. Many grooms are not very interested in weddings. They think it's good to have a wedding reception after marriage. It's a waste of money. Most weddings are caused by women's romantic complex. Therefore, you should constantly present the high-end perfect wedding in front of the bride, make her moved, and then drive consumption. Be sure to sell the expensive, good, extraordinary and expensive ones to the bride so that she can't put them down.
Third, make friends and do a good job in the industry.
Marriage is a complete process, involving many people, such as matchmakers, bridesmaids, wedding photography, videos, traditional wedding shops and so on. This is an industry, you must be familiar with the wedding ceremony, don't be stingy with the red envelopes you should give others, and business will roll in.
Fourth, the facade must be good.
The high-grade decoration of the wedding facade is very important. Although the facade doesn't need much, the location is good, and the decoration should be warm and gorgeous, giving people a high-end feeling.
To put it bluntly, people don't even want to get married.
Five, mutual benefit.
You don't have to make money entirely from weddings. You can get extra income by renting a car and introducing business to Xi Niang.
Sixth, get on well with the bride.
Money is a small matter for a wedding, just perfect. Word-of-mouth marketing is the most perfect marketing method in wedding industry. Don't offend every new person.
Generally speaking, my friend can do more than 10 thousand weddings a month, usually three or four thousand, and the profit is also considerable. There is also the need to be creative, look online more and learn. In fact, I don't think it's meaningful to attend the wedding. Just look at those things sold online and you will understand. Just buy a video and go back to learn common sense about weddings.
Whether you do well is directly proportional to your efforts. Of course, the premise is to find the right method. Competition in all walks of life is fierce now. If you want to make money, you must have resources, whether it is funds, contacts, information or experience. As long as you are a little more than others, you will succeed more easily and earn more! Money and contacts need to be accumulated slowly, but information and experience can be obtained or learned from others! Now there is such a platform to share business knowledge, industry information and entrepreneurial experience. Don't you value it?
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