Traditional Culture Encyclopedia - Photography and portraiture - Speech at the Opening Ceremony of Wedding Photography Shop

Speech at the Opening Ceremony of Wedding Photography Shop

1. To speak, we must first understand the audience, pay attention to the composition of the audience, understand their personality, age, education level and birthplace, and analyze their views, attitudes, hopes and demands. Only by mastering these can we decide how to attract and convince the audience and achieve good results.

2. A speech should have a focused and distinct theme. No one wants to listen to a speech without center, focus and order. A speech can only have one center, and the whole content must be closely centered around this center in order to impress the audience.

3. A good speech should not only have enthusiastic encouragement, but also calm analysis, and organically combine lyricism with reasoning, so as to be moved by emotion and understood by reason.

4. The language of the speech should be accurate, concise, vivid and easy to understand. You can't tell lies, big talk, empty talk or be too abstract. We should use figurative and colloquial language to explain things in a simple way, concretize abstract truth and visualize conceptual things so that the audience can understand and understand them.