Do individuals need real-name authentication from the media?

Since you want to upload videos, you must be certified. If you don't need to upload videos, you don't need real-name authentication. All self-media registrations require real-name authentication.

Miley operation mode

The brands launched in Mile Mile are all brands that have a keen sense of smell and focus on content marketing. However, with the development of Bili Bili, the launch of large-scale traditional brands of Bili Bili has also grown rapidly this year.

In pursuit of direct transformation, information flow can be put in to pull weeds. Bi Li supports jumping to the e-commerce platform. Users can click on the recommended position on the home page to enter the product page and complete the purchase directly. Merchants who invest in information flow can only use ROI (input-output ratio) to measure the effect.

From the point of view, the advertising resources on the platform are gradually enriched. There are many new actions in effect advertising this year, and new commercial products are constantly introduced, such as commercial take-off, fireworks system (brands need to report on the platform to go online), invitation advertising, algorithm optimization and so on.

The advertising resources of Bi Li include exposure advertisements such as home page focus map, effect advertisements such as information flow, content advertisements generated by up owners, cooperation topics with Bi Li and other content advertisements. After the brand is put into the up owner, it will adopt the way of "commercial take-off (similar to bean+)+invitation advertisement" to amplify the content effect, achieve the purpose of planting grass and improve the conversion rate.