Planning and construction of on-campus tourist attractions?

1. The growth period of the development of tourist attractions in the college

1. Tourism talents are the cornerstone of the development of scenic spots. The construction and development of scenic spots in the college promote the reform of the tourism major in the college. Scenic spots need tourism talents and a large number of talents with tourism reception service capabilities. Such as: scenic spot marketers, attraction commentators, specialty product shopping guides, etc. In terms of talent training, the tourism management major of the college can add two directions: scenic spot management and marketing, and tourism planning according to the needs of scenic spot management and operation, which broadens ideas for professional construction and provides internship and employment guarantees. The integration of work and study in vocational education has been truly realized.

2. Build the Huaxia National Culture and Customs Park into a tourism brand through various tourism planning and specific marketing activities. Taking national folk culture as the main line, campus culture and green ecological culture as supplements to invigorate the tourism market. For example: National Culture Song and Dance Festival 3. Strengthen the construction of the team of tourism service employees, use the free time in the off-season to organize scenic area employees to conduct professional training, learn tourism service skills and techniques, enhance their service awareness, improve service levels, and ensure service quality. guarantee. Pay attention to the assessment of employees' service attitude and service level during work. And certain rewards and punishments will be given based on the results of the assessment.

2. The mature period of the development of the college’s tourist attractions

After the development of the scenic spots enters the mature period, our main task is to improve internal management and improve the construction of the scenic spots (tourism infrastructure and supporting facilities of the scenic spots ), enrich the content of scenic spots, market tourism events, and stabilize the tourist source market and sales performance of scenic spots. When a scenic spot develops to a certain stage, it may encounter the "off-season" in the tourism industry. To ensure that the off-season is not weak, it is recommended to increase marketing. The first is to strengthen cooperation with travel agencies and online companies. There should be a difference between the discounts (rebates) given during the peak tourist season and the discounts (rebates) given during the off-season. The second is to use a certain proportion of funds from ticket sales in the off-season for public welfare or charity activities. , use mass media and outdoor advertising for publicity; the third is to build a large-scale specialty food street to increase the popularity and the length of stay of tourists; the fourth is free for 12-year-old children and 70-year-old seniors; the fifth is to engage in other activities For example: "Large-scale bonfire party", "The most beautiful folk house photography contest", "Warm Winter Tour of the folk house, happy to win gift packs", etc.; Sixth, it is carried out with other tourism-related (including hotels, restaurants, aviation, railways) enterprises or other scenic spots of the company joint marketing; the seventh is to strengthen and increase the promotion of large enterprises, enterprises and institutions; the eighth is to pay attention to the third level of additional product levels in the product concept, such as tourist consultation, tourist convenience, tourist return visits, etc.

3. Development prospects and goals of the college’s tourist attractions

To plan and build the college’s AAA scenic spots, we must have a clear understanding of its development prospects and construction goals. I believe that the development prospects and future goals of campus scenic spots should be considered from the following three aspects: 1. Integrate tourism resources, connect with the 5A tourist attractions Yueyang Tower-Junshan Island to form a boutique tourism line, and create a Yueyang tourism brand. Enable rapid and sustainable development of tourism development in college scenic spots. 2. Upgrade it to a national AAAA tourist attraction as soon as possible, and expand beyond Hunan to the whole country. 3. The construction of the scenic spot strives to combine social benefits, economic benefits and ecological benefits, paving the way for college enrollment and providing a strong backing for the leap-forward development of Hunan Civilian College!

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