Introduction of Advertising Major of Sunshine College?

Free consultation for quick registration of college-upgraded students: /xl/ The introduction of advertising major of college-upgraded students in Sunshine College has been announced, which has been explained in detail from the aspects of professional introduction, characteristic advantages, teaching staff, main courses and employment direction. Details are as follows:

Brief introduction of advertising major in Sunshine College

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Educational system: 4 years for ordinary students.

The two-year college entrance examination

Degree: Bachelor of Arts

Advertising (the direction of live broadcast) aims to cultivate advanced applied, compound and innovative talents in the field of advertising (live broadcast) to meet the needs of national economic, social and cultural development. Through systematic training, students can have profound market research and analysis ability, skilled photography and basic creativity ability, copywriting ability, operation planning ability of different new media platforms, data analysis ability and system anchor expression and display ability. After graduation, students can be competent for high-level jobs such as anchor, short video director, all-media marketing planning, business development, new media copywriting, live broadcast operation planning, advertising planning and creativity.

In the curriculum system, the main line is the study of basic theories, professional knowledge and the cultivation of basic skills and educational ability of advertising and related disciplines, and five directional characteristic curriculum modules are set up at the same time, aiming at meeting the diversified development needs of students on the basis of solid professional knowledge and ability.

The core courses of this major are: new media writing, broadcast host expression training, physical foundation training, advertising creativity and planning, statistics and data analysis, display and performance skills in front of the mirror, business negotiation, live broadcast planning and operation, network marketing and promotion, project management, consumer behavior and so on.

Advertising (live broadcast direction) implements the training mode of "front factory and rear school" in modern industrial college, introduces real industrial projects into the classroom, and forms an innovative training mode of "mentoring system", "real projects" and "multiple realities" for advanced practical talents. At present, professional teachers have led students to successfully incubate real projects such as "Roasted Eel Father and Son", "Longbida Costume" and "Han Zhi Cuisine", and more than 80% of students have participated in them. In addition, the college has hatched a number of network celebrities, such as Youke Dongdong, Hulu Xiaojing and Baba Xiaoyao. It has achieved the training goal of "being able to work before graduation and being able to work as soon as graduation".

Professional introduction of Sunshine College: Advertising major has been announced. For more information about Fujian undergraduate education, please pay attention to the Fujian undergraduate education page.

Related reading: Summary of professional introduction of Sunshine College.

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