Market research What problems may exist in market research?

1. There may be problems in the "design" of market research, which may lead to wrong conclusions; For example, when testing the taste of Coca-Cola, let users have a taste, and users like sweet ones. But canned food will be too sweet.

2. Many consumption decisions are made subconsciously, and you may get a wrong answer by asking directly; The color, smell, packaging and other aspects of products can be conveyed through perception, affecting consumers' judgment. However, this cognitive change occurs at the subconscious level, and it is difficult for consumers to realize it themselves, let alone give a correct explanation in consumer surveys. For example, it would be better to replace the butter with the packaging in Huang Cancan.

3. Market research is slow, and it is difficult to distinguish which ones consumers really don't like and which ones consumers can't accept at the moment-perhaps "this chair is too avant-garde and users are not used to it". I may accept it later. Such as mesh office chairs, such as hole shoes.

The truly first-class enterprises are those who are good at listening to users' feedback, but are not obsessed with users' opinions.

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