How to make commercial photography posters? What are the creative skills of commercial poster design?

How should commercial posters be designed? First, determine the theme.

As far as design is concerned, first of all, we must determine what the theme of the design is and whether it conforms to the theme of our poster. For example, Father's Day and Mother's Day are definitely about parents and children, while food posters are naturally about food. According to the different themes of our design, the direction is definitely different.

Second, portray the subject.

After determining the subject, what we need to do is to depict the subject, put the main visual elements in the picture, and determine the appropriate position of the picture by adjusting the size ratio.

Third, copy information.

In addition to the visual elements in the poster, the copy is also very important, so we need to sort out the information, divide the text information into main information and secondary information, and then sort out and depict the main title first, and then do other content.

Fourth, font labeling.

Choose the appropriate font according to the temperament of the project, and then put the name of the font used in our poster design.

Fifth, make a prototype.

Finally, we can make a prototype display effect for the poster, so that after submitting the scheme to the customer, our poster effect can be true and delicate, and it will be more easily favored by the customer.

On how to design commercial posters, Ivy Bian Xiao from Global will share with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

What are the skills of commercial poster design? What should be paid attention to in commercial poster design? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster Layout Design-Simplifying Font The current layout design trend is popular with titles, short articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, no whole part, few font changes and few lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the target. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Let's share the general steps of my personal poster design: define the requirements. No matter what you do, you must understand one thing before you start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, Party A asks you to design a poster, which is aimed at promoting the new water cup, and you can enjoy a certain period of discount. We must understand what the poster is for. First, we must understand that it is a new product, and second, we must know that there is a discount. We must expand the discount to attract users. The third point: understand that the purpose is to promote new products and attract users' desire to buy, and clarify the theme style. Here we know what to do and what the purpose is, and then we must make clear the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't take the lead, and we can't just focus on the one hand, we should enlarge the characteristics of new products. Preferential activities play a role in attracting users and cannot weaken the search for materials. After designing a clear style, we need to find suitable materials. You can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the material is determined, we begin to design and make posters, which are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. * * * has the following steps: 1. Clarify the purpose of making posters. Understand the poster audience and create the overall framework information, which will affect the choice of colors, text and other possible design elements. Second, make a draft. When starting to create the first draft of poster design, be careful not to confuse the audience with too many details. Third, add elements. Insert graphic elements or illustrations, and first add the main picture to be used. Extended data:

Posters are a common way of publicity in our daily life. Basically, enterprises will use posters to promote their activities and products, and pass these effective messages to the audience.