There is an outdoor brand icon which belongs to a pine tree. The product name is unclear. Who knows? Solve it! ! !

brand positioning

Brand style positioning-style concept and proposition

With the rise of hiking, the outdoor between professional outdoor and urban outdoor has developed rapidly. Three flying birds (seven pictures) are different from the previous concept of outdoor. People are more and more aware of brands that can be worn in various occasions of daily life, comfortable and relaxed, and can adapt to the functionality, individuality and durability of urban people wearing outdoor activities on holidays.

Sevlae inherited the French romantic fashion and the cultural characteristics of enjoying life, combined with the daily outdoor activities of the elite in China, launched the brand style positioning of urban outdoor, and provided a kind of out shoes and clothing with aristocratic fashion atmosphere for those urbanites who pursue natural comfort.

Product positioning-product concepts and categories

SEVLAE takes China people's body structure as a template and integrates the latest international outdoor elements in the season to design products suitable for China people. Sevlae is supported by the world's leading suppliers of fabrics and accessories, all of which are committed to creating world-class products for China customers and achieving the highest quality of our products. Under the demand that urbanites are more and more eager to get in touch with nature, SEVLAE has developed a series of products that enable urban elites to go outdoors after work, such as road travel equipment, camping equipment, suburban dinner equipment and so on. Let the urban elites relax and return to their hearts in the tense urban life. Let the outdoor spirit be integrated into the modern city, and once again arouse the healthy, free and confident attitude towards life of urbanites.

The brand advocates relaxation, closeness to nature and transcendence.

Sevle (Saint Frye)? It advocates staying away from the arena of commercial utility, looking for fun in the vast nature, feeling the quiet pool of clear water outdoors, enjoying the magnificent mountains and rivers and a vast extinct Yuan Ye, and calling for courage to transcend and perseverance in the face of mountains and obstacles.

Brand positioning noble and fashionable outdoor brand

Market demand always gives products more meaning. Nowadays, outdoor brands always flaunt themselves with professionalism, and Sevlae (Saint Frye) is one of the best. Divide the brand positioning of opponents, infiltrate more fashion elements from a professional perspective, and let the audience fully experience outdoor fun while feeling the noble fashion charm.

Consumer groups: 25-50 high-paid white-collar workers and career-oriented people.

They are elites and the mainstay of society. In addition to work, they prefer to go to the wilderness, indulge in landscapes, seek the true meaning of life in nature, exercise their will in the wind and rain, and become strong in sweat, tears and blood. In their view, money is not the most important thing, not the only thing, but the experience.