Chanel's marketing strategy

As a luxury, Chanel's success lies in its concentration, persistence and innovation in the past century. Chanel's target customers are elegant and fashionable women with spending power. Because customers are focused and concentrated, Chanel pays more attention to leading fashion in marketing and leads consumers' reputation with fashion.

Extended data:

Marketing strategic objectives:

1, sales promotion is one-to-one, and marketing is one-to-many;

2. Marketing means selling products well, and marketing means selling products well.

Objective: customers will remember you if they don't buy it, and they will think of you if they buy it. In a word: "Build customers' understanding of your products". Let customers get familiar with you, which is why so many advertisements are broadcast desperately and spend money desperately. Some people may ask, even if they spend money, no one will buy it, but it is not. This is a process of building customer awareness and making products sell well.

There are mainly four marketing competition strategies in marketing theory:

1, directly compete with competitors; This strategy is mainly applicable to the situation that this enterprise has strong competitive strength, the strength of enterprises in the industry is equivalent or the strength of this enterprise is slightly better, and the requirements for enterprises are of course high;

2. Make it difficult for competitors to fight back; That is to say, taking some measures and means can only be dealt with if competitors are in a failed or passive position, which requires high strategy, innovation and technology of enterprises and needs to consider the feasibility in reality;

3. Competitive strategy of winning without fighting; Mainly take some tactics to force the other party to surrender and make concessions, and take some competitive means to force the other party to make a means of quitting the field or industry, depending on the characteristics and specific circumstances of the industry;

4. Strategies for cooperation with competitors. This method is feasible, and it is a good medicine for enterprises with similar strength and seeking common development, which can not only achieve a win-win situation, but also enhance cooperation and realize corporate profits.

Baidu Encyclopedia-Marketing Strategy