Appreciation of classic copywriting, how is someone else's copywriting tempered?

1, in line with the positioning before writing a copy, we must first make clear what the product positioning is and who to show it to. Only by grasping the core demands of users and expressing the highlights of products clearly can we attract users to achieve efficient transformation.

2. The meaning is clear. When the copy is in line with the product positioning, it should be quickly understood by the audience. Excellent copy can make people grasp the key points in an instant, rather than writing very obscure and abstract.

3. Copywriting that produces * * * and produces * * * is a positive emotional feeling when something described in the product is associated with the situation in the audience's memory.

4. add interest. If your copy expresses the product features in an interesting way, it will make people want to share it or spread it quickly.

Extended data:

Classic copy:

1, Shangri-La-Real Estate Advertising Language

The finely crafted Ganlingqiu patriotic treasure window view has permanent residency. Others have it, and so does Shangri-La. Shangri-la has it, but others may not have it.

2. Water Lotus Villa-Real Estate Advertising Language

With the professional health management of Anfa Shuilian, you can be healthy as long as you relax. Live cattle and health go hand in hand, Anfa Shuilian.

3, skyscraper cited-real estate advertising language

Youth and MRT. Skyscrapers attract family dreams. In Danshui, they attract our long holidays, and they attract me and my happiness. Among fresh water, skyscrapers attract fresh water, which is the most attractive. They attract perfection. Dream the biggest and have the best scenery. Skyscrapers attract vows and turn them into practical ideals. A skyscraper attracts you to embrace mountains and rivers, and you are always sincere.

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