10 micro-headline production skills, quickly increase powder, increase income, early know, early make money.

I didn't pay much attention to micro-headlines before, thinking that micro-headlines are to move friends to headlines and send them as you want, simple!

In this way, it is conceivable that if you don't pay attention, don't expect high returns to automatically find you.

Many people are very busy every day, posting 10 micro headlines a day, eagerly waiting for the headline to get lucky, but the headline doesn't take you seriously at all.

Occasionally, the headline gentleman comes face to face, you are not beautiful enough, and he leaves, feeling very busy.

Although the micro-headlines are small, the traffic is not small and the income is not small. I used to think that the micro-headline income was not high, but later I realized that it was not the micro-headline income that was not high, but the micro-headline income that I sent myself was not high.

Of course, there will be no high income from posting micro-headlines with an arbitrary attitude, unless blind cats meet dead mice, but there are so many dead mice and so many cats every day. Why should I give you a blind cat?

"Sharpen the knife and cut the wood by mistake", I studied and pondered it carefully recently, only to find myself a frog in the well and made many low-level mistakes. Who is responsible for my low reading?

Combined with the pits I stepped on, I summed up the top ten skills of making micro headlines as follows.

1. Select interesting or valuable content.

Topic selection is the key to traffic. If readers are not interested in the topic, or few people are interested, it is doomed that the reading volume will not be high. No matter how well you write, there is nothing you can do.

(1) can tell interesting stories.

Interesting stories can bring emotional pleasure and relaxation. Everyone likes to listen to stories of people with a relaxed sense of humor, including some interesting things that happen in daily life.

Don't put forward your opinions as soon as you come up. No one likes serious preaching. Even if you want to talk about your point of view, you should lead it out with an interesting story first.

(2) You can write dry goods.

Dry goods are more valuable to readers, can solve practical problems and are more useful.

Practical dry goods are easier to share and collect, and the powder is faster. The more you share and collect, the higher the unit price of income.

(3) You can write hot spots.

Hotspots bring their own traffic, which is easy to bring high reading volume.

Catch up with hot spots in time, write articles too slowly, and make micro-headlines relatively easy. But there are many people who write about hot spots, so we should find another way and innovate.

2. Try to write the first three lines.

Micro headlines generally only show the first three lines. If the first three lines are not wonderful, readers will not click in. So the first three lines should be wonderful enough.

Telling stories is not necessarily in chronological order, but can be flashbacks, and the wonderful parts are told first, which is fascinating.

The core idea can also be said first and then developed slowly.

3. Try to insert the topic.

(1) Choose a topic with a large number of people to discuss;

The more people participate in the discussion, the more likely it is to bring more reading, which has the same effect as rubbing hot spots.

(2) Try to put the topic at the end, not the beginning;

As I just said, micro headlines usually display the first three lines, and the beginning of micro headlines is very important. If you put the topic in the front, it will occupy an important position and affect the impression.

In particular, some people like to set up multiple topics, but the most important positions are occupied by these topics, and your wonderful content cannot be displayed.

Readers will even feel sick when they see a bunch of topics, let alone click on your content.

This is a mistake I used to make, and the topic was always at the beginning. Try to put the topic at the end in the future.

(3) No more than three topics;

Some people think that the more topics, the better, and write a bunch. However, the system generally only defaults to the first three, and it is a waste of time to write too much, and it still feels sloppy.

(4) the topic should be related to the content;

(5) When writing local content, you can insert the topic of local headlines, which makes it easier to get the exhibition.

For example, when I write about what happened in Hangzhou, I will insert the topic of "Hangzhou headlines".

4. Don't write too short, generally write 300-500 words.

Although the micro-headlines are short, if they are too short, no matter how well written, they will often be read less.

I have sent a few micro-headlines, and the number of likes is far greater than the number of readings. I like hundreds of books, but I only read dozens and a few.

Under normal circumstances, the number of likes is definitely lower than the number of readings.

Then I thought about it myself. Perhaps the number of words is too small, and the full text is displayed outside. Readers don't have to click in to read it, and they finish reading it. Or the reading time is too short, which is not included in the reading volume.

The system can't judge whether the reader has seen it, even if he likes it. Such as poetry, beautiful pictures and so on. You should pay attention to this.

If it is too long, it will become an article, and the micro-headlines pursue short, flat and fast. If it is too long, people will have no patience to finish reading it.

Therefore, it is more appropriate to write 300-500 words in the micro-headline.

5. One paragraph should not be too long, and there should be blank lines between each paragraph.

Don't use long paragraphs in new media articles. If you use your mobile phone to read online articles, if they are dense, your impression will be very poor.

Generally, a paragraph should not exceed 50 words, about 2 lines on the computer and 3-4 lines on the mobile phone. Need segmentation.

Leave a blank line between each paragraph. Because the first line of the micro-headline is not indented, it is empty, and the paragraphs are clearer and clearer.

6. Clear and numbered.

If the headline is long, be sure to make it clear. The view can be marked with 1, 2, 3 ..... It's clear at a glance and distinct in layers.

7. Set up interaction at the end of the article.

At the end of the micro-headlines, you can set some simple questions, which are related to the content, more topical, and have a sense of * * * with readers to guide readers to express their views.

This can increase readers' participation and comments. The more interactions, the more platform recommendations.

This method can be used not only for micro headlines, but also for writing articles.

8. Don't ignore the pictures in the micro headlines.

Hard to write a paragraph of text, but some people don't deserve the picture, or just find a picture, that is, all previous efforts are wasted.

The text effect with or without pictures will be much worse. Full-screen text is unsightly and easy to get tired, which will affect the reading volume. Exquisite and appropriate pictures will add a lot of color to the text.

Try to choose pictures related to the content, the more vivid the better.

9. Quality is more important than weight.

Many people tweet 10 every day because 10 is the upper limit. Without this upper limit, many people may send more.

Instead of sending 10 plain micro headlines, it is better to write one or two with your heart. Instead of relying on quantity and luck, it is better to focus on content quality.

10. Try to write vertical fields.

Of course, content in different fields can be written, but the changes are too frequent, which may be unrecognizable when recommended by the machine and cannot be recommended to effective readers, resulting in low reading rate.

All platforms advocate vertical fields, and the main advantage should be to help accurate recommendation. Recommend the appropriate content to the people who really want to see it, otherwise, no matter how good you play the piano, what's the use of playing the piano for cows?

Micro-headlines seem simple, but they are not simple at all. Pay attention to it, know the skills, and write with your heart, and it will become simple. I hope that micro-headlines will eventually bring you satisfactory benefits!

Micro-headlines, which pits have you stepped on? What good experiences do you have about micro headlines?