The live broadcast of the anchor selling goods is too flickering! Can you believe the live sale of goods?

Everything is a routine! Because of work reasons, I have been exposed to some insiders of the anchor industry. Looking back, it is really a routine.

because of the epidemic situation, the company decided to broaden the sales channels, introduce e-commerce and live broadcast. I have been in contact with about a dozen anchors back and forth, talking about cooperation and details. The first few are unreliable. When I talked about the anchor introduced by a better friend, I made a solid bottom.

first, we need to form a team, about seven to eight people, from screenwriters, photographers to actors, to write a joke every day and suck powder. These seven or eight people earn between 6, and 8, a month.

second, to brush the list and suck powder, you need to contact the current big V. When the big V is broadcast live, by brushing gifts, the general big V will connect with the top three anchors in the list, and then it will come dramatically. The big V will constantly bargain with the anchor, and finally get on the yellow car at a seemingly very low price. In fact, this price was contacted before. Brush the list to see if you want a coffee table with a big V, usually 2, to 3,, and a high one of 7, to 8, is also possible.

Third, entities and WeChat official account need to set prizes for powder absorption. Take some products with lower unit price as gifts, and add powder to give them away.

Fourth, live giveaway lottery, in order to enliven the live broadcast atmosphere, some products will also be taken out for lottery. Note that the winning rate is inversely proportional to the prize value.

Then, the scheme was taken out, and the total cost was one million less in one month. After the boss saw it, there was no more.

The above is the anchor cost. Now, let's talk about whether it is worthwhile for us as consumers to buy things from it. Generally speaking (according to more than a dozen anchors, they have a minimum of more than 3, powder and a maximum of more than 7, powder), what you usually buy in the live broadcast room can be bought at a certain treasure, even if it is cheap, it is very limited. But there will be problems in the after-sales of the live broadcast room. But then again, some new anchors will sell some products at extremely low prices in order to quickly absorb powder. At this time, it is ok to look at the demand and grab it.

At present, it's so hot that there is no corresponding laws and regulations to regulate it. According to my prediction, in the next three years, the state should issue relevant laws and regulations to regulate it!