I study visual communication design. What courses should this major take?

Courses include several categories: basic art software, photography, illustration design, hand drawing, UI, brand design, e-commerce visual design, graphic design and so on. Many of them are related to computer art and hands-on courses.

Visual communication design is a design to express and communicate to the audience through visual media, which embodies the characteristics of the times, graphic design and rich connotation of design. The appearance of digital multimedia constantly challenges and enriches the traditional visual communication mode and expands the extension of contemporary visual communication design. Visual communication has gradually changed from the static form of plane in the past to the direction of dynamic synthesis, from single media to multimedia, from two-dimensional plane to three-dimensional space, and from traditional printing design products to the transmission of virtual information images. As an important form of visual communication, advertising has also made a qualitative leap under the impetus of digital multimedia technology. The new generation of advertising visual communication methods, such as online advertising, digital film and television advertising, multimedia electronic display screen and multimedia interactive advertising, have penetrated into all aspects of social life with rapid development. The so-called multimedia is the synthesis of various information media. Multimedia technology is not a simple combination of various information media, but a digital information technology that combines information in the form of words, graphics, images, sounds, videos and animations, and is comprehensively processed and controlled by computers, which can support a series of interactive operations. In today's information society, digital multimedia technology marked by computer science has brought new breath to advertising design and communication, and achieved remarkable social and economic benefits. With the popularization of digital multimedia technology, the advertising promotion strategy has also changed from a simple brand promotion stage to a more detailed marketing stage. Regional media, industry media and media with more detailed market positioning have begun to be paid attention to and selected, and the way of digital multimedia advertising operation and release has become more diversified and humanized.

Many people think that artistic design (visual communication) is "graphic design" and "graphic design", which has limitations. Although visual communication design originated from "graphic design" or "printing art design", with the gradual expansion of the scope of modern design, digital technology has penetrated into all fields of visual communication design, and multimedia technology has increasingly influenced and participated in art and design.

Before 20 12, there was no name of visual communication design in the catalogue of art majors, and people saw more artistic design. With the rapid development of science and technology, the content of design performance can no longer cover some new information media, so visual communication design came into being.

The 20 12 new edition of the Professional Catalogue has adjusted some majors, and the art design majors are subdivided into visual communication design, environmental design, product design and other majors. Visual communication design rose earlier in foreign countries, and some universities in China also set up this major very early. From the name point of view, this professional name is more scientific and rigorous, which contains the trend of future design.