About "Success"

Peter Jackson, a well-known Hollywood director, won the 17 Academy Award. His most famous directorial work is The Lord of the Rings, and he successfully put the majestic lines of J.R.R Tolkien's epic fantasy literary work The Lord of the Rings on the big screen. Few directors can be nominated for the best director Oscar through a series of commercial films adapted from novels (such as Harry Potter series and The Hunger Games series), let alone win the prize. But Peter Jackson did it, not only being a finalist, but also winning the 2004 Oscar for Best Director.

What is the secret of his success? Peter Jackson was interviewed by Brian Rashid, the founder and current CEO of Life in Shorts. He shared on Linkedin where such success came from and how to deal with such a booming business.

0 1. "Four Quadrants" Principle Peter Jackson admits that he really doesn't like the marketing and business aspects of film culture, but it is not enough to have an artistic sense to survive in the film industry, so he has set himself a four quadrant principle-old people, children, men and women. His four quadrants are simple and clear, not complicated calculation, nor is it a commercial marketing tool. As long as his works can satisfy the likes and appetites of these four people in the market, his films will be an instant hit.

02. Creating creation and art for yourself is not to cater to anyone's taste. If you want to create your favorite works, you can only succeed if you give yourself warm space. Only when the works come out can the market decide whether to buy them. Don't make a work that you don't even love in order to meet the market demand. As an artist, the real creative motivation should be the inner desire, and business opportunities should be an addition, not the purpose of the artist's creation.

03. There are no conditions for creation. No one stipulates that you must have a powerful camera to make a movie, and no one stipulates that you must go to the film academy to make a movie. Movies are just another way of telling stories. If you have a story you want to tell, even if you just shoot it with your mobile phone, it doesn't matter, just shoot it! As long as you can tell a touching story, you may thrive in the film industry.

04. When Peter Jackson filmed The Lord of the Rings, there were as many as 200 people in his film team, each of whom performed his own duties in the team. The special props, scenery, costumes and makeup in the film are all from the skillful hands of the team. Why is his team so excellent? Because Peter Jackson is willing to listen, he is willing to let his team put forward their opinions. Through mutual discussion and reconciliation, the whole film team can inspire great creativity, which will make the Lord of the Rings movies become eternal classics.

Team spirit brings great unity. If everyone in the team agrees with the spiritual symbol represented by the team, the team can move forward with one heart and one mind. This is the team culture established by Peter Jackson for his film team. Everyone can share common topics and work hard for the same goal, and this atmosphere will fulfill the sentence "Unity is great".

06. Take the initiative+Dream Blueprint Everyone dreams and imagines what he can achieve, but if these things only appear in his mind instead of in real life, it is only a daydream after all. In 1990s, Peter Jackson wanted to make The Lord of the Rings into a movie. At that time, he didn't have any copyright. Although it is as difficult as looking for a needle in a haystack to find the unknown copyright owner, he took the initiative to use his contacts to find the key person. God helps those who help themselves. With his efforts, his friend harvey weinstein happened to know the copyright owner, which contributed to the success of the The Lord of the Rings series.

07. Follow your intuition. Take the first step If you want to achieve any success, the most important thing is to take the first step. Without this first step, there will be tens of millions more. It is true that everything is difficult at the beginning, but as long as you have the courage to take the first step, you have already set foot on the road to your dream.