China geography, industry.

I. Introduction to chinese national geography

Chinese national geography is a magazine about geography. Because it belongs to the China Academy of Sciences, it has a large number of experts and scholars in natural geography and human geography as its consultants, and many workers fighting in the front line of scientific research keep close contact with magazines, so it has strong exclusiveness and authority. Articles and pictures of this magazine are often reprinted by the central and local media. In addition, the journal has strong readability and collection value, and many libraries at home and abroad regard it as a key collection periodical. The current president and editor-in-chief of this magazine is Li Shuanke (1997), and the executive editor is Dan Zhiqiang. Li Shuanke, president of chinese national geography magazine, was awarded the title of outstanding youth by the 7th China Academy of Sciences in 2003.

[Edit this paragraph] Second, the development history of chinese national geography

Geographical knowledge, the predecessor of chinese national geography, was founded in 1950. At that time, the whole magazine was only 8 pages, and it increased to 16 pages a year later. At that time, the contents included geographical thoughts, Chinese and foreign geography, physical geography, maps and geographical surveys, geographical teaching, geographical data and so on. 1954 geography knowledge suffered a heavy blow because it published an article about the industrial geography of China, which was regarded as "leaked" by China officials. However, the influence soon disappeared, and the content of the magazine continued to expand, increasing to 48 pages in 1957, with a circulation of 20,000 copies. Some scientific magazines in Chinese mainland suffered heavy blows during the Great Leap Forward and the Cultural Revolution, and Geographical Knowledge was no exception. The publication of geographical knowledge in this period was very unstable and intermittent, and it was not until after the Cultural Revolution that the situation improved. 1998 was completely revised, and the number of pages increased to 84, and increased to 100 the following year. June 5438 +2000 10, Geographical Knowledge magazine was renamed as chinese national geography, and then the traditional Chinese version was launched in Taiwan Province Province and Hongkong, and even the Japanese version was launched in Japan. In 2004, the number of pages in chinese national geography increased to 148, and the young edition of natural history was published. From June 5438 to October 2005 10, on the occasion of its 55th anniversary, a 550-page special issue "Beauty Contest China" was published, and the publishing volume reached a record high of 550,000 copies. The special issue is very popular with consumers, and it was snapped up as soon as it was listed. Even some newsstands in some areas are hoarding and driving up prices. In March 2008, China Heritage officially became a brand member of chinese national geography magazine. On June 5438+ 10, 2009, the magazine price was raised to 20 yuan, and the page number was increased to 176.

[Edit this paragraph] Third, the development ideas of chinese national geography studies

1929 Maynard Williams, a reporter of National Geographic magazine, said in a letter to the editor-in-chief: "The happiest thing is to lead/kloc-0.25 million members of the National Geographic Society to climb the mountain and see the world through photos and words ..." This statement has become a proud reason for all reporters of National Geographic magazine. Now, in China, chinese national geography reporters are trudging through the famous mountains and rivers of the motherland with similar passion. In 2006, the issue of 10 magazine featured "3 18 National Road-China People's Landscape Avenue", and the organizer said that its circulation exceeded1000000 copies. In the view of Li Shuanke, president of the magazine, this is another powerful breakthrough in the development of the magazine in the cracks of the Internet era.

Content is king

Li Shuanke was interviewed by China Business News in the new campus of Institute of Geography, Chinese Academy of Sciences. His office is close to the management department and the editorial department is in another building. "Editorial department and management department are completely independent, or an old saying goes, content is king. We rarely market a content, but the value of the content itself determines our sales. " Li Shuanke said. The success of the album "Scenery Avenue" confirms Li Shuanke's words. In the words of the editors, they have been working step by step all September for the planned circulation. When talking about the planning of "Landscape Avenue", Li Shuanke said: "We hope to find a symbol that can represent China's vast territory and magnificent mountains and rivers. As a result, finding the 3 18 National Road is the best choice. This road is more than 5,000 kilometers long and extends along the 30-degree north latitude line." For this discovery, the magazine not only sent a special investigation team, but also invited many famous writers and scholars to visit separately. "For a magazine, the most important thing is the editorial department, including the expert support behind it. If there is no unbreakable editorial department, there will be no foundation for market operation. " Li Shuanke said. With the improvement of content, circulation and advertising price have increased. Along the way, we can't help but mention the year-long selection and reporting of "The Most Beautiful Place in China" on the occasion of the magazine's 55th anniversary last year. "Its influence far exceeds our expectations." Recalling that experience, Li Shuanke was still very emotional. It is reported that the magazine first organized an expert association group and a media group. The expert association group is responsible for formulating detailed selection criteria, and the cooperation with the media is to select in each province and city. "For example, some media organizations in Guangdong cooperated with local experts and mobilized readers to participate in the selection, which achieved good results."

The truth of science

Magazines have achieved rapid growth in recent years. Li Shuanke understands that the reason is that "it is related to the weather, geographical location and human harmony" and "reform and opening up have enhanced national strength." China people have the desire to discover the unknown world, but also have the desire to rediscover the known world. Chinese national geography is located here-telling the geographical stories of social difficulties, hot spots and doubts, and making forward-looking reports on the new development of science. " It is understood that since the publication of 1950, chinese national geography's predecessor, Geographical Knowledge, has been devoted to spreading basic scientific knowledge and promoting scientific spirit. This position was reasonable at that time and had its heyday. However, since 1982, after the differentiation of readers' market, geographical knowledge is facing the same fate change as other old paper media. From 65438 to 0998, geographical knowledge was transformed into chinese national geography. In the years after the revision, the circulation of the magazine has increased by more than ten times. In 200 1 year, the traditional edition of China National Geographic Magazine was founded in Taiwan Province Province, China, and the Japanese edition was officially listed in 2002. Li Shuanke said: "Our topic selection is to convey real scientific knowledge to readers. For example, the harm caused by sandstorms to human beings, in fact, many media are demonizing sandstorms. Scientifically speaking, sandstorms can also reduce the harm of acid rain. This is because aerosol particles in sandstorms neutralize most of the things in acid rain. " "In addition, like global warming, it is precisely because of the role of sandstorms that the pace of global warming has been greatly slowed down. It is deceptive to solve the sandstorm by planting trees. Because sandstorms are high in the sky, they are transported far away by the atmosphere. " "And these are what we have to do and can do, and interpret hot issues with a scientific attitude. When these contents are done, distribution and advertising will naturally be easy. " Li Shuanke told reporters, "The most important thing is the content, and the content from an exclusive perspective is king. 80% of our energy, material resources and financial resources are used in the editorial department. "

Subverting common sense and attracting public attention

Whether it can be recognized and accepted by the public is the key to the survival of the media, which is based on the premise of getting attention. Chinese national geography's predecessor was geographical knowledge, which was founded in 1950. The monthly circulation of is about 1997. 1998 was greatly revised and renamed in 2000. Since 2006, the average circulation has been stable at more than 1 10,000 copies. According to the official explanation provided by Mr. Li Shuanke, editor-in-chief of the magazine, this is because they have been practicing the principle of "content is king", and it is the value of the content itself that determines the sales volume. It is possible and necessary to further concretize and deepen this idea. Any content must be paid attention to, recognized and interpreted, and its intrinsic value can be recognized and accepted by the audience. What the audience will pay attention to is influenced by their existing knowledge. If the content delivered by the media can not only belong to their familiar fields, but also provide new information, it will be easier to attract their attention. The existing knowledge of the audience is an organic combination of many ideas, and all kinds of common sense are the basic skeleton for them to build their own conceptual world. In fact, common sense is a concept that is widely known and taken for granted by the public. The so-called reconstruction of common sense means replacing the common sense position of existing concepts with new ones. Because common sense has such a unique position in the system structure of public knowledge, the attempt to rebuild it will inevitably encounter two situations at the same time: it will attract attention and be questioned at the same time. Reconstruction inevitably means subversion, and openly trying to subvert the existing common sense is enough to attract public attention. For chinese national geography, subverting common sense to attract public attention is his usual trick. For example, among the "Ten Most Beautiful Mountains in China" it solemnly recommended, not only four of the five mountains were selected, but also the Namgyabawa Peak, which was not particularly famous before, topped the list. For another example, the Sichuan special issue published in 2003 clearly stated that Mount Emei Qingcheng is not a typical Shushan; Their most direct result is a sharp increase in sales in the current period. [ 1]

[Edit this paragraph] 4. Chinese national geography memorabilia

1950, the older generation of geographers in China, Shi Yafeng and Wu Chuanjun, took out "real money" from their salaries and founded the magazine Geographical Knowledge in Nanjing, and the classics began. Geographical Knowledge (1972) is one of the earliest magazines in China in the late Cultural Revolution. From 65438 to 0998, Li Shuanke officially took over geographical knowledge and revised it. She interprets the connotation of geography from a new perspective and form. 1999 65438+ 10, a new "Preface" column was added to Geographic Knowledge magazine, written by Dan Zhiqiang, the executive editor, which became the highlight of the magazine. June 5438 +2000 10, Geographical Knowledge was officially renamed chinese national geography, which showed China's broadness with greater boldness and courage. The member club of China National Geographic magazine organized the first outdoor scientific investigation activity for the members of "Dragon Ridge Tour on Qinghai-Tibet Line". Since then, the number of people who take part in the outdoor scientific investigation of members has doubled every year. In June, 20001,the traditional Chinese version of chinese national geography was published in Taiwan Province Province and other areas outside the mainland, becoming the only original magazine in Chinese mainland, and the publisher bought the copyright to publish other versions. 10, China National Geographic magazine set up a new distribution team. June 5438+October 2002 10, the Japanese version of chinese national geography was published in Japan with the title of Geography of China, which was the first media in China to fully land in developed countries. In June of 5438+0, the first annual distribution meeting was held, and the distribution channels increased from more than 40 to more than 70, and the number of distribution markets quadrupled compared with 0 1. In June, chinese national geography Chinese website was officially opened with the domain name of www.cng.com.cn, whose function is to introduce the contents of various magazines. The geographical forum is open at the same time and has a simple message board function. At the end of the year, the first advertiser appreciation meeting of chinese national geography was held in Beijing Capital Building. In June 2003, the album "Three Gorges Collection" was released, the album "Sichuan" was released in September, and the "50 Years of Scientific Research on the Qinghai-Tibet Plateau" was released in June 2003, which was the climax of CNG's "Understanding China" and laid the foundation for the launch of the special edition in June 2003. In August, chinese national geography magazine and Xinjiang Altun Mountain National Nature Reserve Management Committee jointly held a comprehensive scientific investigation activity of "Looking Back at Altun Mountain for 20 Years", which opened the report of the well-known mainstream media alliance in CNG United Nations and paid attention to the original ecological protection zone. The magazine has 654.38+00000 regular members every month. June 5438+October 2004 10, chinese national geography young edition of Natural History was published. Her aim is: erudition makes dreams come true and knowledge changes life. In February, the circulation of "chinese national geography" was certified by bpa International Media Company, and the album "Shangri-La" was released in July, which opened the mileage of CNG traveling around China. China National Geographic Magazine Sichuan-Tibet Line Staff Training. The 55th anniversary of the founding of China National Geographic Magazine in 2005. China National Geographic Magazine Qinghai-Tibet Line Staff Training. From February to September, the national mainstream media in 3 1 province launched the "China's most beautiful place" selection campaign. In March, readers will meet at Nanjing Station. In April, readers will meet Xi 'an Station. In May, readers will meet with Guangzhou Railway Station. In June, readers will meet with Shanghai Railway Station. In July, readers will meet with Beijing Railway Station. On June+10, 5438, the special commemorative publication "China's most beautiful place list-beauty pageant China" created a miracle in the media field, which has been translated into ten foreign languages and distributed all over the world. 10 10 On 23rd October, the 55th anniversary celebration of chinese national geography magazine was held in Kerry Center, attended by Mr. Lu Yongxiang, President of China Academy of Sciences, and more than 500 guests. In 2006, the monthly number of regular members surged to 26,000. Staff training of China National Geographic Magazine in South Xinjiang. In March, chinese national geography's mobile magazine Guangdong Mobile was launched. On June+10, 5438, chinese national geography released the album "Landscape Avenue of China People", which created a landscape avenue belonging to China people. This album also created a media miracle that high-end magazines issued 6.5438+0 million copies in a single issue. 10 June10, the publication ceremony of chinese national geography was held in Beijing Hualian Printing Factory. Start the "China National Geographic Magazine Campus Fund" project to support the public welfare activities of environmental protection organizations in colleges and universities. 1 1 month, "chinese national geography Lecture Hall" is open to the public free of charge. In 2007, employees of chinese national geography magazine were trained in northern Xinjiang. On June+10, 5438, chinese national geography mobile newspaper was launched as the only humanistic mobile newspaper in China Mobile. In June+10, 5438, chinese national geography released the album "Living in the Northwest", which led Chinese people to re-understand the northwest with the geographical concept of arid and semi-arid areas. On June+10, 5438, the photo exhibition of Northwest China was exhibited in Beijing Oriental Xintiandi and Shanghai Zheng Da Square. In March, 2008, China Heritage was published in cooperation with Zhonghua Book Company. In May, chinese national geography mobile TV was launched on the mobile platform in China. In June, employees of National Geographic magazine of China conducted hiking training in Inner Mongolia. In June, the "Touch China" tour was launched to comprehensively inspect the eight limits of China. The "Earthquake Album" was launched in July, and the inaugural issue of the traditional Chinese version of Hong Kong and Macao was listed. In July, Mr. Li Shuanke, president of chinese national geography magazine, participated in the Olympic torch relay as a torchbearer of the Beijing Olympic Games. China, a beauty contest, is a special gift for BOCOG. August, chinese national geography. Com was completely revised, and the domain name was officially changed to: www.dili360.com. In September, the first issue of chinese national geography magazine was published in English. On June+10, 5438, chinese national geography published a special issue of Northeast China. 65438+February, China National Geographic magazine held a grand celebration in Beijing. In February, 65438, chinese national geography, Liaoshen Evening News and Life Daily launched a campaign to collect the best tourist routes. In June, 2009, 65438+ 10, March and April held the award ceremony of "Bamboo Life" photo contest, and released the first and second volumes of Fujian photo album. In April, chinese national geography joined forces with CCTV and CCTV mobile media to create a large-scale National Day gift-giving event. The activity will make use of the interactive platform of CCTV, and rely on the 17 category 1 14 natural and cultural landscape materials displayed in the "chinese national geography" and "beauty contest in China" to mobilize the majority of donkey friends to participate and carry out the selection activities in stages. At the same time, CCTV TV platform, CCTV network, CCTV bus mobile TV, China National Geographic magazine, mobile phone and network platform were used for the whole publicity. On April 27th, the photo contest "My City, My Home" was held, and in May, the photo contests "Colorful Flowers" and "Wild Legend" were held. In May, China National Geographic magazine signed a photographer plan to start. In May, the magazine and Jeep jointly launched the activity "Looking for Lubicon Road in China" 5438+June, 2000, which coincided with the 60th birthday of New China and the centenary of the establishment of the Chinese Geographical Society. Chinese national geography and the Chinese Geographical Society jointly published the centennial edition of Discovery of Geography in China, China, and its China Heritage also published the most civilized 10. 20 10 Ningxia album (20 10 issues 2 and 3) was released.

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