This year, the photo studio has a new selling point: family portrait.

"I always wanted a big family to take a family photo, but my parents always felt that it was not appropriate for them to go to the wedding photo studio at that age and they were reluctant to go. I have traveled all over Suzhou, and today I finally found such a photo studio that specializes in taking family photos. " Standing in "Star Family Photography", Ms. Chen told reporters excitedly. From plain headshots, to all-in-one hazy wedding photos, to unconventional youth photos, today's citizens are looking forward to a new way to preserve their memories-a family of three, or three generations of grandparents, and even brothers and sisters gathered in the photo studio to take several different styles of family photos, which has become the new fashion of Soviet citizens this summer. Smart businesses have also found business opportunities, and they have opened up a new photo studio market of "family portrait".

The newly renovated photography building is simple and elegant, from the Fuwa children's play area opened in the corner to the sofa, tables and chairs carefully arranged next to it, and then look at the wardrobe for hanging clothes. Under the soft light, all kinds of personalized decorations exude the taste of home. "Only when it is really like a big family can customers show their most natural side in it, and they are more willing to believe that we can take the most satisfactory photos for them." Chen Xinggang, general manager of Star Family, said proudly.

Nowadays, with the accelerated pace of life, many urban office workers neglect their care for their families for work, and few families can get together to do one thing. "Our original intention is to hope that in the process of shooting family photos, feelings and tacit understanding can go further." Chen Xinggang said that the market reaction was indeed as they expected. After the overwhelming wedding photography and youth photo shooting, the citizens of Sioux City are increasingly favoring this "family out" mode. "In the first month of trial operation, we received more than 65,438,000 customers." Four studios, one performance to meet the different needs of ten customers; Change more than 20 sets of shooting themes every three months. From the military uniform of the Cultural Revolution to the nostalgia of Jiangnan people in the old days, as well as the Mickey Mouse costume in cartoons and excellent Tibetan exotic customs, the "star family" will carry out innovation and individuality to the end, which is one of the main reasons why they can attract so many customers in a short time.

The competition in Suzhou's photo studios is already fierce. Although there are many tourists, it is getting harder and harder to make something famous. The "star family" is aware of this, avoiding the saturated wedding photography market and turning to the "family portrait" of the family brand. Judging from the trial operation, this new studio selling point is really popular with customers. "If the Suzhou pilot is successful, we will open up a bigger market in southern Jiangsu."