0Basic novices who are new to operating Xiaohongshu, all the knowledge points they need to master are here

1. Determine the field

Xiaohongshu’s field involves clothing, beauty, Travel, gourmet food shopping, sports, home furnishing, learning useful things, etc. Find a field that you like or are good at. If there is none, then find a field that you can quickly learn through self-study.

It should be noted that the more popular areas will have greater traffic and greater profits, but competition will also be greater. Weigh the pros and cons before making a decision.

The same account can share content in multiple fields, but the span cannot be too large. It can be writing and reading, photography and reading, travel and beauty, etc.

2. Complete your personal profile

Field keywords + email address + other information you want to display. The email address is convenient for the brand to contact you, but it cannot appear in the notes, otherwise it will be considered a violation.

Please refer to mine or other bloggers' personal profile settings. The profile can only be modified 3 times within 7 days. Think about it in advance and do not change it frequently.

It is not recommended to put it in the email address if you have less than 1,000 followers

3. Learn from previous experience

I have always emphasized that you must find a benchmark account and check as many as possible. The operating experience of the standard account, learning and summarizing the topic selection direction, picture style, content high-frequency keywords, and common topics. Learn to imitate first, then develop.

Go through the account maintenance stage and see it fully! study! This can fully avoid pitfalls.

Follow @藷管家, check the official rule announcement, and don’t break the rules from the beginning.

4. Note on Xiaohongshu pictures

The best picture size is 3:4, followed by 4:3 for horizontal pictures, then 1:1 for square pictures, "Butter Camera", The "Awakening Picture" APP can adjust the picture size. Whatever the size of the first picture (the first picture), the pictures uploaded later will be consistent with the size of the first picture.

Xiaohongshu has very high requirements for picture quality. If the pictures look good, your notes will be half successful. While the pictures are beautiful, they must "highlight the theme" so that users can understand what your notes are about at a glance. In addition to the big title, you can also highlight other highlights of the note in small words.

Other drawing tools recommend "Meitu Xiuxiu" and "Meiyi" APP. The "Butter Camera" mentioned above is the most recommended, and there are templates that can be applied with one click

5. Note on tags

When uploading pictures to Xiaohongshu, you can add tags. The tags are arranged around high-frequency keywords for easy retrieval and recommendation. These keywords are summarized by reading the notes of popular products from peers ( Anyone with over a thousand likes is worth learning).

6. Pay attention to topic selection

Write a topic that others have not written before.

For topics that others have written about, I want to write better and more innovative than them.

Avoid unrealistic topics, which will not be recommended, such as divination. Such content is rarely seen on Xiaohongshu, and the platform does not like such content.

7. Pay attention to the title

The title should contain popular keywords in your field as much as possible to facilitate platform recommendation and obtain long-tail traffic.

The title should contain numbers or symbols as much as possible. The reason is also explained in detail in the course. You can subscribe to my Xiaohongshu Gong | Flow Basics Course to learn more basic knowledge, but the title only has 20 characters, and Symbols generally occupy 2 characters, so there should not be too many pattern symbols, which will affect the display of title information.

8. Pay attention to the main text

The main text should be about 400-500 words, and the notes should reduce nonsense as much as possible, so as not to put pressure on users to read.

The layout should be clear, and paragraphs should be separated by blank lines with symbols such as "." and "-". Entering and blank lines will not work.

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At the end of the article, if Aite remembers the # topic, you can also @ the official

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9. Note release time

Recommended note release times: 7:00-9:00 in the morning, 13:00-14:00 in the afternoon, and 21:00-23:00 in the evening. Note traffic is relatively high during these times. , in short, after meals and before going to bed.

The specific time is to use the online time of your own audience, and then publish it half an hour in advance. Just find the online time of your own audience.

10. Note review time

Generally, review takes 1-10 minutes, but Xiaohongshu’s review delay is very serious. Sometimes the notes from the previous day are not approved until the next day, which is normal. , don’t be too entangled.

11. Account upgrade

There are 10 levels of account from "Diaper Potato" to "Golden Crown Potato". The higher the level, the higher the weight, and the more conducive it is for the notes to be accepted. recommend.

To upgrade, you need to send a "View PIN". For example, the requirement for the fourth level of "Paopao Potato" is to publish a total of 5 notes and obtain 10 collections or 50 likes, one of which is "Participate in the topic" "Activity" and "View PIN Notes".

12. PIN Notes

PIN Notes have more traffic than graphic notes. It is best to appear in the PIN Notes yourself, so that the persona is more real, and brands also like this kind of cooperation. . Note: Please do not have a watermark on your PIN, otherwise it will be considered a violation.

13. Attention to violations - diversion

Xiaohongshu has very strict supervision. Whenever information from external platforms appears, a violation prompt will be given immediately (even though you have not been diverted) (Notice), even if some of them get recommended by luck at the time, they will still receive violation notices later.

If the note still fails to pass after being revised twice, just delete it and don’t post it again. Even if the note took you a long time, give up. It’s better than having your account banned.

14. Interactive reply

Illegal words include various suspicions of diversion. Even if they use homophones, they will be found out. Therefore, try not to reply to Xiaohongshu’s private messages and explain it in your personal profile. If you have any questions, please email.

If you violate the rules too many times, you will be banned from private messages for 48 hours, and some accounts will be banned.

15. Note update frequency

One article a day is enough, mainly because the quality must be guaranteed.

I have seen someone post 10 notes a day, but the number of likes does not exceed 10. They say they want to use this method to see what type of content data will be good. It is strongly not recommended to do this, as it can easily invalidate your account. If you want to know what content is popular, just study the popular notes of fellow bloggers.

16. Related layout

After you have more notes, you can make recommendations for past highlights at the end of the notes posted every day.

17. Keep updating in vertical fields

Don’t give up after posting 10 notes without seeing too many followers. You must persist and wait until you post the 20th note. At that time, you may see the data increase exponentially.

Delve into your chosen field in a down-to-earth manner, and update your notes while learning and improving. Don't take shortcuts to buy fans. Once you find out, your account will be banned, and the gain outweighs the loss.

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