Traditional Culture Encyclopedia - Photography and portraiture - Hangzhou photo studio in Hangzhou photo studio
Hangzhou photo studio in Hangzhou photo studio
In recent years, in commercial photography, portrait photography is more inclined to be defined in the fashion category of commercial portrait photography.
For a time, with the feminine "imported marble", simple and elegant "country love" and the concept of "alternative avant-garde" expressing interest, novelty and individuality, photographic works came into being, and many merchants seized this fashion wave and put them on the market in the style of "artistic photo". Personalized photo studio and popular photo studio have mushroomed. Up to now, photo photography has gone out of the situation of traditional photo studio taking wedding photos, artistic photos and children photos. Dominate one side in commercial photography.
Commercial portrait photography has been influenced by Taiwanese photography style and wedding photography for more than ten years in China. In terms of innovation, it is still at a relatively shallow level, so the shooting style is roughly the same, and the creative concept of commercial portrait photography is limited to a relatively narrow range.
After more than ten years' efforts, photo photography has gone through the heyday of alternative avant-garde in the 1990s and entered the stage of personalized development. More and more photographers have joined the photography industry. Generally speaking, compared with previous years, the art photo industry has made great progress.
1. From a single black-and-white art photo to a simple imitation of the photography style of Hong Kong and Taiwan, it has turned into a more active pursuit of originality and innovation.
2. From the initial shallow form imitation to a deeper understanding of the connotation of photography language (on things), we no longer stay in the superficial form, pay attention to the internal cultural expression (on things), and have a deeper understanding of the spatial form and composition of portrait photography. Began to pursue higher quality image and taste.
A group of professional photographers are growing up and starting to lead the fashion trend in the industry. Their works are unique and novel, full of the flavor of the times, which injects certain cultural charm into portrait photography and makes it more connotative. It also brings reference for commercial portrait photography in shooting skills and picture grasping.
Opportunities for learning.
Although wedding photography seems to dominate the commercial portrait photography market in recent years, from the perspective of development and long-term, the influence of artistic portrait photography will be increasing. On the occasion of the decline of wedding photography, many wedding photographers have turned their bows and surrendered to photo photography. In the heat wave of people denouncing that wedding photography is "one size fits all" and "one thousand people have one side", few people hold their ground, and only digital images and digital templates can be used to avoid the importance, while the modeling, makeup and shooting style remain unchanged for ten years. In contrast, photo photography seems to be
A hundred flowers blossom with different styles.
No matter what kind of shooting style or creative design, people are used to bringing it into the category of culture and art-artistic photography and artistic photo. The formation of his artistic style is related to society, regional culture, self-cultivation, cultural background and related literature and art. When people gradually look at external influences calmly and rationally and gradually form their own aesthetic standards, there is no need to emphasize or pursue a certain "orthodox" or "alternative" style.
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