Why am I optimistic about young readers in Fan Deng?

My name is Uncle Fun, and I'm a senior in Fandeng's book club. I started to contact the operation of Fandeng Reading Club from June 20 18 to June 2008 10. Prior to this, I worked in a fortune 500 company for 8 years in team management and training operation.

Now I am focusing on promoting young readers in Fan Deng in Fujian. Fandeng Small Reader is a reading product that focuses on the development of reading habits of children aged 0- 15. It carefully selects classic picture books, children's literature and encyclopedias, and makes children fall in love with reading easily through one book and two lectures and parent-child reading. We are helping Bao Dad and Ma Bao who are interested in Fan Deng's young readers. We are investigating entrepreneurs of entrepreneurial projects and enterprises or institutions interested in small readers' business models to learn about new products in Fan Deng.

My original intention of participating in the operation is to be optimistic about the slogan of knowledge payment, and believe that the biggest investment in the future must be myself and my children; Secondly, after accumulating about 1000 hours of reading time, I really improved my career vision, my family and the growth of my children. It can be said that I believe reading can help me, and now I hope to help my children read with young readers! Speaking of it, I still enjoy this change-I have worked hard in my work and career, and I am also full of happiness.

Guess how much parents want their children to learn and fall in love with "lifelong growth" like themselves?

If you communicate with Fan Deng book lovers, you will find that many parents listen to books and cultivate many small book lovers. How small is the small reading club? Probably just a pupil.

Our daughter "Niu", when she came back from the first week of the second-grade summer camp, said sadly, "The teacher said that because of her nonstandard swimming posture, she could only be assigned to Class C, and she could only pedal water by the pool with a swimming ring on." "I really want to be free and don't want to swim casually under the control of the teacher." As a small book club, how could she have no "access"? So she was promoted to a class every week, and it took her two weeks to enter Class A. That was "no one cares about free swimming, she is the only girl who entered". She took me to see the pool and proudly told me how to get there (nearly 30 meters away) from here (2 meters deep water). Shit! Swimming Yes, in the second week, she spent 50 minutes listening to the book "Deliberate Exercise" on the bus to the summer camp, and then came back every week to tell us what the goal was this week and how tired she was, but how she insisted on doing standard movements.

She has also heard of nonviolent communication, so we will remind each other whether it is violence; She is also very interested in "impromptu speech" and has been a small host at her brother's birthday party. She even asked me in a consulting tone: "Dad, can you change your points into a book" The Speed of Thinking "? Grandma's points have changed ... "

In fact, we all believe that paying attention to children's reading habits is to cultivate her learning ability. So my book friends and I have been looking forward to it. Is there a product that can help our children like "helping us grow up"? Because children are the pillars of our future hope. So from the perspective of market demand, there are three phenomena that can be explained:

1. From the perspective of market performance, there are many institutions that help children learn and grow, as well as innovative products such as unmanned classrooms and intelligent AI learning. No matter from the breakdown of service categories or the number of institutions, the market to help children grow up still maintains a high-speed growth trend. The cultivation of reading ability, like infrastructure construction in urban construction, is the most basic demand.

2. From the policy point of view, the state advocates reading for all. In the five-year plan document of reading for all issued by Fujian Province 17, teenagers' reading was promoted to the focus of reading for all. Many schools let parents accompany them to study and report to the WeChat circle of friends. Reading ability is already a real "just need" in many students' families.

3. According to the data analysis of 8.5 million book friends in Fandeng Reading Club, more than 60% of users are women with families, and the parent-child books in reading clubs are explosive. Fan Deng Book Club is the first group of potential customers for young readers.

I asked the headquarters, what are the core values of running small readers? They say "help children and their families fall in love with reading" because we "believe in the power of reading".

In my opinion, it may be appropriate to "must" believe in the power of reading.

Our girl needs her parents to write "messages" every week since primary school. I write words to encourage reading every week. Reading is the foundation of children's learning ability. You will find that if kindergarten children are well-trained in picture book reading, they will have a huge amount of literacy when they enter primary school, have good reading habits, and even do their homework more seriously. But if you want to spend time cultivating children, you will soon find that their time is almost divided up by electronic screens, extracurricular classes and massive exercises. In view of this situation, young readers in Fan Deng carefully select classic picture books, children's literature and encyclopedias according to different ages, and make children fall in love with reading easily through one book and two lectures and parent-child reading.

So what kind of reading products are good products? First of all, it must be "interesting". If the content of young readers is not fun and interesting, children will not continue to use this product at all, just like a martial arts master enrolling students. If an apprentice is not interested in learning, how can he "teach"? Second, it must be "meaningful". Once there is no sense of growth, it will not help children grow up, but will attract children and make parents more anxious.

June+10 in 5438, when young readers just delivered the experience, one of our children, an experience officer, suddenly took a few pieces of white paper one day and asked everyone in the family to draw a shape. Then she added a few strokes to these shapes herself and seriously told the adults that this is a person and this is a teapot ... parents are so happy to see their children's imagination, but what is the result? Another child, one day, suddenly took a piece of paper stained with colored pens and said to his mother, "Mom, look, it's really like a young reader in Fan Deng. Xiaolan and Huang Xiao have turned into little green together!" Children's books such as Game of Shapes and Little Blue and Yellow still have many interpretations among young readers. Children clamor to watch it every day, but parents are happiest about the changes and growth of their children after watching it.

As for the motivation of doing this, I see that young readers are not simply making a story-telling product instead of their parents, but trying to help their parents through content creation, video shooting and two books, so as to influence their children to improve their learning ability and get real growth through reading. We do the most fundamental things in the most effective way-you will find that young readers' energy and resources are devoted to how to attract children, how to guide children to return to paper books, and how to help parents and children interact with books. What we advocate is not "letting" children hold books, but "and" children hold books; This is the fundamental way for children to read.

How can we help children improve their reading habits?

First, accurate positioning and one book and two lectures:

At this point, we completely asked the headquarters, and the content products are ultimately selling content! I am proud that the young readers we represent have done two things in this regard!

First, good content combines the depth and height of scholars, the interest of film and television entertainment and the narrative way of media communication. The headquarters team is composed of people from education, media, literature, film and television (later stage), who come from China Academy of Social Sciences, TV stations, preschool education, campus literature and post-90s writers. The post-production team comes from the core post-production team of Wolf Warriors 2, and the animators and editors are all theater-level readers who have spent energy and money here! I think this is the frontier of small reader products.

Second, we have been making progress; Young readers spend a lot of time in contact with experts in various fields, so they have animation, freeze-frame and shadow play presentation of picture books, wonderful introduction, character design, plot reproduction and introduction of animated characters. I will also do some children's sitcoms and stage plays in the future. The new studio 2000+ Ping, in Beijing, believes that the content of young readers will become more and more exciting.

Second, offline services and sharing interactions:

This is the direction we insist on and strive for.

Through colorful offline activities, take children and parents to taste the beauty of reading, and also invite professional teachers to help children.

In terms of learning efficiency, the use of effective and informative video content itself will increase the knowledge retention rate from 5% to 20%; And our young readers will bring children and adults to discuss the inspiration of the story and do manual work. The most commendable thing is that parents who are usually busy with work and taking care of their families can also have a wonderful parent-child time at this time. More importantly, the efficiency of gaining knowledge and inspiration in such activities has increased from 5% to 50%, which is 10 times!

We believe that some things can be achieved not by ambition, but by ingenuity.

Third, parents help each other in class:

Well, we hope to help our parents. Parents are the first responsibility for children's growth, so parents are also the most in need of support and help!

There are rich parent classes on the APP, and we also move such online classes offline, to the family committee, and to the study room in the community.

We ourselves benefit from reading; Now I hope to help children develop reading habits with more people!

If you are willing to join us.

If you have a venue.

If you also have the heart to help children and parents grow up.

Please let us do more things for the children together.