Mother's Day Activity Plan of Drugstore

222 Mother's Day Activity Plan of Pharmacy (9 selected articles)

In order to ensure that the activities are carried out in an orderly and powerful way, we need to start making the activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. Then how to make a scientific activity plan? The following is the mother's day activity plan of 222 pharmacy (9 selected articles) I compiled for you, for reference only, hoping to help you.

mother's day activities of pharmacies 1

purpose of activities

pharmacies should better integrate into the retail industry atmosphere, make full use of the experience of supermarket promotion, and make full use of mother's day activities to seek breakthroughs in women's beauty and health products, women's nourishing drugs, gynecological drugs and categories. Through this year's Mother's Day promotion activities, stores strive to form the promotion habit of Mother's Day in the future, so as to win more new customers and stabilize old customers.

activity theme

"Thanksgiving" is the main line of the whole promotion, and the main title of the promotion can be determined as "Thanksgiving Mother! Let's repay our mother's love together! -mother's day promotion in pharmacies "

target customers

the target customers are mainly targeted at three groups

young women in their thirties, some of whom have stepped into the ranks of expectant mothers or are new mothers, and they already know the hardships of being a mother. This group should familiarize them with Mother's Day and tap their consumption potential through our publicity. < P > Middle-aged women around 45 years old should not only honor their mothers who have entered old age, but also have the needs of most mothers themselves-"keep healthy and beautiful, and let their youth stay forever!" So they are the backbone of Mother's Day promotion activities. Moreover, according to the custom of China people, they are all "finance ministers" at home, and they are very spendable.

Older women around 6 years old generally have retirement wages and security, and what they seek is how to make themselves happier and healthier. Therefore, their spending power on the products they need is amazing.

The specific form of activities

Flowers are delivered as soon as they come on Mother's Day, and red envelopes are delivered in large quantities!

during the activity, the top 1 customers who come to the store will be given a carnation no matter how much they spend. Male customers can also tell them that Mother's Day is coming soon by sending flowers, and ask them to give flowers to their mothers or wives.

In order to show the store's blessing to mothers, during the activity, every day from 9: 3 am to 1: am and from 3: 3 pm to 4: pm, the store will give flowers to women over 3 years old. You can use one voucher when you spend money in a store in 3 yuan, and each person can only use one

activity promotion

The main promotion method of activities is DM sheets, and the printing quantity of DM sheets is generally controlled at 5, ~ 1, copies per store.

The distribution route of DM sheets should be determined before distribution. And make sure that the person in charge of the distribution line and the store arrange employees to distribute the DM form at the entrance of the vegetable market and supermarket in the area covered by the store from 7: to 8: 3 a.m. two days before the event, and from 5: to 7: p.m. (the store can make adjustments), and from one household to another

When distributing the DM form, it should be distributed in a targeted manner, and the DM form should not be distributed to primary school students who have no spending power. Parks, the entrance of food markets, the location and time of activities, and the entrance of residential areas can be used as key distribution places. When distributing DM forms, the distribution personnel must do a good job of oral publicity, and must briefly tell the recipients about the main contents of the activities, so that the recipients can quickly know who is doing promotional activities and what benefits the activities can bring. < P > With the promotion of DM forms, a banner showing the contents of the activities can be hung at the door of the store. Or "in this festival of mothers all over the world, we send our sincere wishes to our mothers and give them tangible benefits at the same time!"

stores with electronic display screens can scroll the main contents of promotional activities on the screen. In addition to the promotional content, the subtitles can also refer to the following contents:

Grateful mother gave birth to our life

Grateful mother raised us with painstaking efforts and never left us

Grateful mother's strong backing in our studies and career

Grateful mother helped us raise the next generation diligently when she was in her old age

Grateful mother lit the lamp of life for us. Guide our life path in the right direction

In addition, we can also send the main contents of the promotion activities to all female member customers over the age of 25 in the form of short messages. The number of short messages sent is 1,/day, and the sending time is from May 7 to May 9

Finally, the main contents of the promotion activities are recorded. Scroll through the store's stereo

Budget of performance indicators of the event

Before the event starts, all performance indicators should be budgeted. And send the list of responsible persons of each link to each store

Average daily sales during the sales target activity = (average daily sales in the same period last year+average daily sales in the same day last month+average daily sales in the same day last week) /3x1.5

Average daily gross profit during the gross profit target activity = (average daily gross profit in the same period last year+average daily gross profit in the same day last month+average daily gross profit in the same day last week)/ 3x1.5

number of transactions indicator Average number of transactions per day during the activity = (average number of transactions per day in the same period last year+average number of transactions per day on the same day last month+average number of transactions per day on the same day last week)/ 3x1.5

Gross profit rate indicator The average gross profit rate during the activity is not less than 3%

Expense-to-sales ratio indicator during the activity is controlled within .7

Customer number indicator during the activity is not less than 1.9

Customer unit price indicator during the activity is not less than (average daily customer unit price in the same period last year+average daily customer unit price in the same day last week)/ 3x1.2

campaign

pre-campaign

community publicity, 2 people distributed DM sheets, Distribute two days, publicize with banners, and put up spray-painted posters on the glass two days before opening

Create momentum on the day of the event

Distribute DM sheets at major intersections, set up the atmosphere in the store, set up the air arch, set up the sun awning at the door, and arrange the gift distribution at the door

Set up the big arch outside the store, give tips on preferential products bundled for Mother's Day, salespeople, insert balloons on the shelves, and give tips on special products POP. Hanging flags on the ceiling, POP, recording and playing the activity content, and unifying the cashier's speech < P > Precautions for the activity < P > 1. The gift distribution of the store must be handled by a special person, and the use of vouchers must meet a certain consumption amount. Each person can only use the voucher once a day, and the notice of the activity should be written in POP and posted in a conspicuous place before the activity starts < P > 2. Consumers who use the voucher should fill in the real ID number and contact phone number in the registration form so that the company can check and verify, and the receipt will be taken back and kept by the store staff. After the activity, the receipt will be kept by the store manager, who will use it for financial reconciliation with the company. At the same time, the store manager should register the distribution of gifts after the end of business every day

3. The foot baths for Mother's Day should be piled up in a conspicuous place in the store

4. The store manager should use the morning meeting or party time to convey the contents and precautions of the event to every employee in advance

5. The store broadcast should be broadcast two days before the event, and the DM list should be distributed two days before the event. Before the distribution, the store manager should report the distribution grouping, fragmentation and distribution schedule, and the person in charge of the film group to the door management department for filing one week before the event, so as to prepare for the door management department's inspection. If it is found that there are stores that fail to distribute or miss the image during the inspection, the parties and the store manager should be punished. < P > 6. During the event, the store should pay attention to safety, and emergencies should be reported to the door management department at the first time. Otherwise, all the consequences will be borne by the store itself

7. Before the event, the goods should be reasonably adjusted, and the products for the event should be placed in a conspicuous position, and all the preparations should be made

8. During the event, the employees' commuting time should be reasonably arranged, and it is best to arrange the employees of the whole store to go to work two days before the event, and then make reasonable arrangements according to the situation

9. After the event, the distribution of gifts and prizes should be reported to the door management department in time. And hand over the remaining items

1. The cashier in the store should prepare the change in advance before the activity. If it is not timely to contact the company's finance, the company's finance will coordinate the handling

Summary and evaluation of the activity

Within one week after the end of the promotion activity, the door management department should organize the stores to summarize and evaluate the promotion activity and analyze the effect of the activity. In order to better carry out the promotional activities of various festivals in the future, 2

The annual Mother's Day is coming. In order to praise the great mother, commemorate her kindness and carry forward the moral code of filial piety, the Zhayan Community Family Planning Association and the Women's Federation jointly launched the "Mom, you have worked hard" Mother's Day activity. The activity requires students to take out their usual pocket money and invite their mothers to a suburban farm for a relaxing and happy holiday on Mother's Day on May 11th (Sunday).

Cultivate children's love for their mothers through activities, thus enhancing the gospel of family harmony.

The activities are arranged as follows:

1. Set off at the community gate at 8: 3, visit the farm at 9: (the Garden of the Spring of the Earth)

2. Visit the farm at 9: -1: 3, and take photos (we will invite Mommy Baby Photography Society to participate in the shooting, and give away a family photo and a souvenir book for free. )

3, 1: 45-11: 45 family games (five items, such as giving flowers to mom, freeze-fixing, looking for mom, etc.)

4, eating at 12: -13: (unified arrangement by the community, 5 yuan standard for everyone)

5, fishing at 13: 3-14: 3 (.

number of applicants:

8 pairs of families,

Registration fee:

15 yuan for each family

Registration place:

Second floor of Zhayan Community Neighborhood Committee

Registration telephone number:

(omitted)

Deadline for registration:

May 9

Award setting:

One first prize will be awarded by the total scores of the five games (Olympic Games). Mother's Day Activity Plan of Pharmacy Part 3

1. Background of Mother's Day Activities

In order to further enhance the popularity, enhance consumers' knowledge of Tibetan Cordyceps sinensis, and drive sales with brands, a Mother's Day Thanksgiving theme activity is planned to remind consumers of Mother's Day. "Raising a child is a hundred years old and worrying about it for ninety-nine." Family ties are the deepest feelings in people's hearts. On the occasion of Mother's Day, let the theme of the activity go deep into consumers' emotions, and trigger their knot of "repaying the kindness of parenting", so as to achieve * * * and generate consumption desire. And take this activity to improve the brand awareness of Tibetan treasure Cordyceps sinensis.

second, the theme of the activity

the Tibetan treasure cordyceps sinensis can enjoy endless happiness in old age-mother's day series activities

third, the activity objectives

1. cater to the psychology of target consumers, meet emotional needs and increase the sales of Tibetan treasure cordyceps sinensis.

2. Improve the brand awareness of Tibetan Cordyceps sinensis through Mother's Day activities.

IV. Activity time:

May 11th-14th (Sunday)

V. Target customers

The target audience is 25-55 years old, private bosses, corporate executives and successful people in middle and high-level positions in government agencies, or people with strong purchasing needs. Most of these people spend less time with their parents because of busy business or other reasons, and most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

VI. Activities

"Triple" Gift for Mother

Gift 1: You can get a carnation if you buy any kind of Tibetan Cordyceps sinensis products.

Gift 2: Send blessings to customers according to their wishes, and send them to their mothers by mail.

Gift 3: You can enjoy a 28% discount when you buy any kind of products on the same day.

VII. Activity process:

1. Activity warm-up period

Time: April 22-May 13

(1) Advertising

(2) Pre-activity preparation

2. Activity execution period

2) Notice of all selling points is in place and overall planning is in place

3. Leaflets, etc. 1 yuan

IX. Total budget of expenses

Publicity expenses: 2,5 yuan, gift expenses: 2, yuan, decoration: 1 yuan

Total expenses: 5,5 yuan. Pharmacy Mother's Day activity plan 4

1, Theme of the activity

gratitude and feedback from Jiyuan

Theme 1: free on-site clinic for experts (Chinese medicine prescriptions can enjoy a 1% discount when purchasing medicines in the store)

Theme 2: drug purchase lottery (darts lottery) can be participated at any amount

Theme 3: buy gifts and give them away (when the consumption reaches 38-58-88-128)

1% discount on drug purchase)

theme 5: free blood pressure measurement and free blood sugar measurement (blood sugar is free between 6: 3 and 7: 3 every day)

theme 6: free small gifts with leaflets (while a limited number is available)

2. Activity preparation

1. Gifts, prize purchase (according to 1-2 of the high-hair goods participating in the activity,

3. Personnel: establish activity groups and responsibilities, and implement them on the spot

4. Layout and atmosphere in the store

5. Staff training (defining active goods and inactive goods, mainly promoting active goods, that is, high-wool goods, and explaining to customers the goods that do not participate in activities)

6. Communicate with the administrative department of the town about field layout, etc.

3. Activity objectives

1. Increase in-store sales, number of customers and popularity.

second, promote Jiyuan chain.