The history of Galeries Lafayette brand

030600.net, the window of Jinzhong, reminds you that the full name of Galeries Lafayette is Galeries Lafayette in Paris, which was born in 1893 and occupies No.40 Osman Avenue, next to the Paris Opera House. It was once a sensation with palace-like luxury decoration. Under the huge carved dome of Byzantium, people come and go gracefully, like going to a party in the middle of the century, and shopping has really become a pleasure.

Cousins Théophile Bader and Alphonse Kahn decided to open a new department store at the corner of Galeries Lafayette Road and chaussée Antin Road, which is close to the Paris Opera House and St. Lhasa Station, which is an area with frequent business activities.

It is located in the business center, which brings thousands of people to the store every day and attracts women from all walks of life to shop after eating and waiting for the bus. More and more shoppers make shopping centers have to consider expanding their business area.

1896, they bought galeries lafayette road 1. Nine years later, 1905, No.38, No.40 and No.42 Osman Avenue and No.5 Shosaide Antan Road 15 became the property of Galeries Lafayette.

Via XX Settembre

1906, Théophile Bader entrusted the architect Georges Chedanne to design the exterior and interior of the whole department store (his disciple Ferdinand Chanut later joined the ranks of design planners). Since then, this area surrounded by Osman Avenue, chaussée d' antin Road, Mogador Road and Provence Road has been re-planned as an exotic "Oriental Market" business district, similar to the business district loved by architect Georges Chedanne. A mountain of goods and classified goods attracted a large number of people who went shopping crazily.

Decorative technique

19 12 10, the newly unveiled galeries lafayette became the headlines of major newspapers: the unprecedented five-story new appearance of Paris, the 33-meter-high new Byzantine carved colored glass dome, and 10 gold-plated colored flower windows, which made old Paris look brand-new!

The slender columns on the lower terrace around the dome-shaped flower window are decorated by Louis Majorelle, who designed the escalator in the store earlier, with a typical Art Nouveau-era plant mosaic. At the request of Théophile Bader, the sunlight naturally shed from the carved dome creates a more private and humanized shopping environment and makes the goods look more friendly.

Business philosophy

The store has expanded to 96 departments, increasing the innovative sales of various traditional commodities, such as men's wear, photography, lighting equipment, furniture, travel goods, toys, kitchen utensils and so on. The newly added cafes, libraries and beauty salons provide guests with the most comfortable and stress-free shopping environment. On the terrace of the roof, you can overlook Paris, and take a panoramic view as far as the Eiffel Tower.

Outstanding window design, innovative fashion ideas Chedanne and Chanut, two amazing window design masterpieces, make people want to shop as long as they pass through the window, just like the slogan a hundred years ago: "There is always something new in Lafayette!" . Galeries Lafayette once again confirmed his fashion and innovative ideas by providing different types of products such as textiles and ribbons.

Mr. Budd knows that customers' styles, fashions, tastes and demands for products are changing rapidly, so stores must constantly enrich products to meet customers' tastes. Therefore, more traditional departments, such as men's wear, furniture, toys and tableware, have been added to the catalogue for sale, so as to provide customers with a wider choice.

Oh, my God, a plane landed on the roof of Galeries Lafayette! Before World War I, Galeries Lafayette offered 25,000 francs to find a pilot who could land the plane on the roof of the department store. 1 month 19th1919th, Mr. Jules Védrines took the G3 flight of Gaudelon and took off from Issy-Les-Moulineaux airport in the southwest suburb of Paris at 12: 40. A few minutes later, he successfully landed the plane on the roof of Galeries Lafayette and was awarded the grand prize, but it was forbidden because it was a private flight and landed in Paris. 1929 After the Great Depression and World War II, it was not until the 1950s that the business of department stores gradually improved.

Singer Edith Piaf sings at Galeries Lafayette. 1950, Edith Piaf, the most famous French singer at that time, was invited by Galeries Lafayette to sing her classic songs, such as la vie en rose, Song of Love and The Most Beautiful Love Story. The whole Osman street was crowded with people who came to see the famous singer. This activity not only successfully promoted the Galeries Lafayette department store, but also brought a festive atmosphere to the life of Parisians.

During the period of 1952 and 1956, the first escalator was installed in the main hall, and two floors were added to meet the increasing shopping activities and business needs, which laid the foundation for the emergence of Galeries Lafayette today.

Other planes that once landed on the roof of Galeries Lafayette celebrated the economic recovery. 1On July 4th, 948, the pilot André Labarthe took off from England with a full package and landed on the roof of Galeries Lafayette under the eager waiting of many news media.