Why do ordinary people feel that it is a bad film, and directors, screenwriters and investors are all "fools"?

China is an individual society, and the cost of counterfeiting is very low, so the film and television industry is the ultimate performance of the combination of the two.

What does a good script mean in a place where human feelings are as useful as WeChat code scanning? The screenwriter is not my relative, so I can't sign for you without a kickback. If you can't cooperate, even a good book, you are nothing.

Bad script? Find a gunman, as long as you collect most of the production expenses, give enough kickbacks, buy ratings, and go to the platform for hot search, it is victory! As for the audience feeling like a bad film, in contrast, our production system has never considered the audience from beginning to end.

As for the film and television works made to avoid taxes and get money, the investor probably doesn't even care what theme you shoot, because he has more important goals in life.

More than a hundred years ago, there was a famous story.

/kloc-in the 0 th and 9 th centuries, a large number of gold mines were discovered in the western United States, and people from all over the world flocked to it, but gold is a rare thing after all. Most people have tried their best and suffered so much that they have not even seen the shadow of gold. So they left here one by one.

But one of them, without money, can't go at once. One day, he suddenly saw several gold miners sweating out of the gold mine, eagerly looking for water to drink, and suddenly had an inspiration: since everyone wants water so much, I might as well sell it.

In this way, after preparation, his ice water dispersed. Tired miners always come for a drink after work, and business is booming.

The people who came to collect gold were still in an endless stream, and most of them left disappointed. However, the person who opened the ice shop did not have a hard time going down the well, but eventually became one of the richest people in the area!

This story tells us that you don't have to find a direction to make money!

Movies are regarded as art by ideal people, business by practical people and industry by higher people.

The so-called "industry" is not only a direction, but also a point and a face, which can drive a large number of related businesses. Just like selling ice water, he doesn't make money directly by mining gold, but he can also make a lot of money!

The same is true of movies, and there are many industries adjacent to them, such as popcorn and drinks. These are actually earning less, but smarter people know how to do things!

Some friends pointed out that some films failed because the filmmakers lacked research and were too idealistic. Of course, this is one aspect, but not much. For example, the director of "xx Entertainment Circle" has been carried to the ivory tower for too long, and all fans are very confident. But more importantly, some people know how to play the game and the box office, but they don't really care about it. They can even manipulate by some means, such as mobilizing fans and "ghost domain". And more "smart people" just use movies to achieve other purposes.

Recently, one of the ways that people often criticize is "money laundering", that is, washing away a lot of illegal income "black money" through movies. X Bing Bing's Yin-Yang contract is a case. There are two kinds of contracts, one is superficial and the amount is large, and the other is practical and the amount is small. On the surface, she was given so much money, but in fact, the money had already flowed into some people's pockets through other channels. To put it bluntly, movies and stars are just tools.

Relatively speaking, the other way is much more honest, such as "The Legend of xx", which has countless stars regardless of the investment cost. Although it's a bad film, you should grit your teeth and finish it. No way, who is the boss's son?

But the next method is not so authentic. An actress, although beautiful, is not prominent in the film and television circle where beautiful women gather. She is a junior, and her acting skills are poor, but she plays the leading role in many film and television dramas. Why? Who told her she was the boss's girlfriend?

Another example is a campus youth film, which invited the most handsome actor, the most famous director and the biggest investment, but the heroine's appearance can only be said to be "still human." Why? Who told her that she was the leader's own daughter?

In fact, these are still relatively low grades. Some Buddhist-level directors, although making fewer films now, are not too high at the box office, and people's social status is there. If you say it's not good-looking, you just have no eyes and can't keep up with others' masters. What's more, people only promote the economy of a place with one shot, such as "Tang Xiangyang City" and "Republic of China Style Street", and the "bureau" inside is not waiting for us.

In particular, there are such guys not only in the film and television industry, but also in all walks of life. They are the real winners in this world. We are just the wool they harvested or the leeks they harvested. Of course, there are some people who don't want to be like this. Unfortunately, there are too few.

Of course, investors can't be fools, because what they want is not good movies or bad movies, but movies that want to make money. Nowadays, almost all movies look for the popular star Xiao Xianrou as the protagonist. These people's acting skills have not been honed too much, and the filming is definitely not satisfactory, but their fans pay the bill, so the investors earn a lot of money. Do you think they are stupid?

In recent years, the domestic film industry has developed rapidly, and some good films like "Wolf Warriors" series began to appear, but many bad films actually came out to make money.

Many of these rotten chips are small fresh meat with top flow. Many of these small meats are not trained. The singer will act and the model will act. Of course, acting will not be as good as there. Producers certainly know that these people are not very good at acting, but they can't stand such a large flow.

In this era when traffic is king, the pay of these small fresh meats is tens of millions. Do you think their salary is high? That must be high! Do you think producers and investors know that their pay is too high? Of course I know! So should we invite them? Sure, please. Because the huge flow on them is money, anyway, fans pay the bill, and it is not fragrant for him to invest hundreds of millions to earn more than one billion.

Of course, it is not that these bosses and investors are at fault. For example, Lu Han's "Shanghai Fortress" has lost its popularity and box office, and its rating on a website is only 2.9. Which investor dared to ask him to make a movie afterwards? This shows that sometimes the top flow does not necessarily work. In the last year or two, the taste of our audience has also begun to improve, and many movies starring Xiao Xianrou are not necessarily box office. Without a certain strength, it is doomed to go far!

Times are changing, and investors' strategies will certainly change. If they find that they can't make money by simply investing in small fresh meat films, they will definitely abandon these so-called small fresh meat and invest in other actors. In short, investors are certainly not stupid, otherwise people wouldn't make so much money, would they?

When I just graduated, I joined a film and television media company, a company that just started.

The boss and director used to be an engineer, but perhaps on a whim, he discovered his interest in filming. So I took a group of friends and friends of friends (such as me) to shoot some short videos of rural networks.

Anyway, I have a holiday on weekends, so I don't delay my work. I can also go somewhere else for a walk. It was an outing, so twenty or thirty people came.

At the beginning, I filmed online jokes. Later, the director wrote his own script and wrote all the stories around him. The script is already very casual.

Then there are actors who are interested by the masses and can participate. Anyway, everyone has a chance to show their faces.

In this case, business exchange is inevitable. Blowing and blowing, the actor feels that his acting skills are so good, and the director feels that he is so good.

There are more people watching, so there is no need to publicize. So the village branch, township branch and county branch all knew.

The director felt the time was ripe, so he resigned and registered as the director.

But at first, a group of people who accompanied him had to work, support their families and rest on weekends, so gradually, most of them didn't come.

The director set up his own studio in the village. Two computers, several cameras, and several people who work irregularly at ordinary times.

The actors are looking for it now, and they can't shoot until they find it. The director doesn't have much money to pay for the performance, and the actors want both money and fame. Usually just eating, holding each other's hands, driving around and having fun is called framing.

Anyway, everyone is very busy, too busy, everyone is very hard, and filming is also very tired. The final result is not satisfactory.

Later, I was lucky enough to meet a real formal photography team, from equipment to work arrangement, from actor accomplishment to acting, from post-production to publicity, really.

This example is to say. Directors and screenwriters are easily immersed in their own world. They think they can make a blockbuster, even the people around them let them think so, but some of them may have never seen what a real director looks like at all, and they can only rely on their own understanding to explore. But I really want to have a work that can achieve my personal outline, whether it is good or not.

The same is true of actors. Money, fame, exposure, there must be one. Let's talk about acting later.

Then investors, like buying things, never only value the bad film itself, but the commercial value behind it. As long as it can expand the scope of interests, it doesn't matter whether it is rotten or not.

I think there are four reasons for bad movies.

First, some films are only used for working capital, and the production and investment of some films often involve many aspects. The quality of movies is not what filmmakers care about. Their purpose is only to use movies as a means to complete their own capital transfer and avoid some taxes or other higher returns.

Second, investors want to circle money with movies. Although the quality of the projects they invest in is not good, there are usually other buying points, such as feelings and the flow effect brought by small fresh meat. The typical representative of a bad movie that sells feelings is "ipartment Movie", which hangs a sheep's head to sell dog meat and uses ipartment as a gimmick to attract the audience. This is false marketing to some extent. Traffic genre movies are the nearest fortress in Shanghai. Investors hoped to make a fortune by taking advantage of Lu Han's fame, but they didn't expect to steal the chicken and not eat the rice.

Third, for some specific reasons, we need to make a film, but there is no plan, so we have to make up the film. A typical example of this is Fantastic Four 2. The copyright of the manufacturer who made this film comes from Marvel Comics, but according to the regulations of both parties, if there is no film project within a certain period of time, the copyright of Fantastic Four will automatically belong to Marvel Comics. Producers have no choice but to make a bad film and muddle through.

Fourth, the most extensive factor is playing badly. In short, it is a good project to shoot the collapse. Most movies can be filmed after watching, which is no problem in itself. But this film involves a problem of completion. A good film achieves the expected effect of the director, while a bad film can hardly achieve the expected effect. Just like singing the same song, the quality of the song is no matter how good, the music idiots sing rubbish, and the singers can become classics. There are many factors that cause this situation, such as insufficient funds, chaotic changes in the later scripts, miscalculation in the market, and mismatch between actors and roles.

The situation in Macao is bad, so I make money to shoot three films.

Small age sucks, making money, making four movies.

Pancake man sucks and makes money. Box office 1 10 billion.

The detective is not bad, and the box office is 200 million.

Fuchun Shan Jutu sucks, with a box office of 300 million.

Three shots is very powerful, and not bad, and it is hundreds of millions of box office.

There are many so-called bad movies. Why can you make money by making bad movies? If you can make money without polishing the script and using good props, why do you have to do thankless things?

I may be ill. Bored to open a website, I was surprised to see three shots. With my IQ, I can't tell whether the director treats the audience as mentally retarded or whether the audience is really mentally retarded. I said bad, the box office is over 100 million. I was very ill. I fasted for a week before I recovered. Bah.

Ps: You can try to lose weight.

Film investors are not fools, because what investors want is not good movies or bad movies, but movies that will make money and make a lot of money. Now almost all movies and TV series will find popular small fresh meat stars and even online celebrities as protagonists. These people's acting skills and talents have not been honed and experienced too much, and the results are of course difficult to satisfy the audience. Generally, their fans and fans will pay the bill and go to the cinema to support their favorite stars. Therefore, film investors also earn a lot of money. Film investors don't care what kind of director and screenwriter you are. First look at your star lineup. If it is luxurious enough, you can also invest. Because there are more fans and more traffic, the money will come. In fact, sometimes saying that a movie is not good is only one-sided and not comprehensive. For example, Stephen Chow's Journey to the West in China, which we are familiar with, was also called a bad film when it was released that year. Later, we discovered that this is a classic good movie, and time can also be used to experience a good movie. Don't be too one-sided.1The Shawshank Redemption, which was released in the United States in 1994, has the same fate. A movie that will make money is the most concerned issue for movie investors. Therefore, investors are not fools, but smart people, because we must be careful, no one will do business at a loss, and only when there is interest will there be motivation. Everyone understands this truth. There are gains and losses, because investors invest too much, because there are also special ones, one or two of which will definitely lose money, and the others will be earned back. Investors are not fools, but sperm.

The comment area should be the vast majority of people who have never set foot in this industry. My friends and I were the first to play microfilm in my hometown, and several friends are now engaged in cultural companies. Briefly talk about what we have contacted.

First of all, I hope everyone can understand that the director who can edit a movie from dozens or even hundreds of hours of material must be a fool. Obviously not

Then talk about the ways to make money from bad movies. Money laundering is the most common idea. Large companies have invested in film and television companies, and the performance fees are tax deductible. Pull sponsorship, pull some rich people who want to be famous to play tickets, and online traffic also has income. The local government takes cultural industry subsidies. . . . This industry can contact many people and play, but there are more ways to make money than you can imagine.

First, I may have read the script and thought it was a good movie that could make money. Who knows the style of filming is a bit weird? I vaguely think it should be a bad film, but what can I do? The actors were invited and the budget was spent. If you don't finish filming, you're dead. Maybe the public will have an ugly view. Maybe this movie will be a big hit?

Second, it's a bad film. The actors know, but the director doesn't. The director thinks my shooting technique is beautiful and the story is very exciting. I won numerous awards, not to mention making small movies. Refer to Sun Jianjun, director of Fuchun Shan Jutu. I was born in a promotional film. This is not the only bad movie! !

Third, there are successful examples of bad films, and there is traffic. What are you afraid of? With so many star fans and just a few hundred million box office, can you still put us people with normal aesthetic outlook in your eyes? "Tiny Times" series with reference to dog blood.

The movies I quoted earlier, in my opinion, are all bad movies that make money. what can I say? It's so bad that there are people watching it, and there are people making such a bad movie! !