How to develop new customers in wedding photography industry?

The easiest way to increase popularity and enter the store is to find various traffic portals. Everyone knows this, and we all know what a traffic portal is. Wedding dress shops depend on regional existence, and there are many potential traffic entrances. Typical regional platforms such as 58 City, Meituan Public Comment and Tik Tok Headlines, including Baidu and sogou, can be used.

I. Budget and operational capacity

All promotion is related to the budget, and there are many platforms with small budgets, which may not be effective; The other is the problem of operational capacity. Operation is a relatively professional job, which really needs a strong technical content. If it is a non-professional operation, it is likely to cost money. Moreover, these platforms, such as Baidu sogou Meituan, are really big, but the cost is also high. All platforms try their best to extract the value of each traffic and have obvious preferential policies for major customers. The budget of such platforms is almost impossible, but it is feasible to use these platforms to bring some traffic under a professional operation management.

Second, about the media.

At present, there are many media and the traffic is very scattered, which provides great difficulty for brand operation, but it also brings many opportunities to the brand. In the era of traditional traffic monopoly, there is no money, so we can only pile up to open the market. But today, can you find traffic without paying? The answer is feasible. Tik Tok, Today's Headlines and Zhihu are all self-media that can get traffic without spending money. Of course, these seemingly effortless, in fact, need to spend a lot of time, and if the professionalism is not strong, the time spent may not bring results.

Having said that, in terms of real traffic, there are also old customers and channels. These traditional methods have high accuracy and bring a lot of traffic support to the brand.

However, everyone understands these principles, but many of them can't be done well. Why? The core still lies in the brand.

Product differentiation-such as the main experience and service of old stores

Whether our shooting tends to be interior or exterior, professional level and service; What's the difference between our products and theirs within a few kilometers around the store? How to accurately convey this difference to consumers and touch the hearts of customers. For example, after investigation, within a few kilometers around, the overall image of our store is a bit old and not fashionable enough, so we don't want to install it for the time being. In this case, our thinking can be based on long operation time, good experience and service, and good reputation. To crack down on stores that have only been open for two or three years.

Of course, this is just an example. In fact, we have to consider the bilateral price factor. We should find the most primitive emotional appeal in customers' hearts. Although marriage is a major event in life, for most people, experience, service, shooting level, store decoration, sales level and so on. It will affect the customer's recognition and ultimately determine the success rate. And differentiation is to solve this problem.

Creation of brand design

The name and brand concept of formal wedding dress shops are very vague, and others can't remember them when they come. According to product differentiation, so as to create a core brand design, let others know as soon as they come, what are the characteristics of this store? Is the premise of brand marketing. Only in this way, in the process of brand promotion, can others remember it, have an emotional buzz and enter the store in the future. Otherwise, the transaction is a mistake.

Refinement and visual design of brand copy

Brand design can make the brand form a brand-new theme or concept, which needs to be displayed in the form of copy and vision. Usually spread from the circle of friends, so that people around you can form a deep understanding first. At the same time, we should also design certain visual brand advertisements to strengthen customers' memory.

After these advertisements are completed, some people's minds can be grasped through the brand design formed by product differentiation, and the store can be drained as much as possible to promote the transaction quickly.