What is visual beauty and what are its characteristics?

Simply put, color, as a main visual language, has a strong visual impact in advertising photography, and the visual beauty of color is the main factor in the framework of advertising photography. People's physiological and psychological reactions to color are accumulated in the long-term production and life of human beings, and always play a role unconsciously, affecting people's tastes and emotions. The generation of these emotions is related to the long-term concept and accumulation of color to human beings-synaesthesia, hallucination and * * *, that is, the generation of color.

Color is the first key to grasp people's vision, and it is also the focus of a graphic work. Individualized colors often catch consumers' eyes better. By combining specific images and using different tones, color can make consumers have different physiological reactions and psychological associations, establish a three-dimensional product image and produce a pleasant intimacy.

Let's analyze blue: sky blue: the lightest blue, with almost no traces of red, as if the sky were cold. It represents the original color, and it is the representative of the biological childhood (the mature color is green). Psychologically speaking, sky blue, like pink, is a "soothing color" and a quiet and relaxed color.

Lake blue: dark blue, but with bright light, beautiful like a lake immersed in endless silence. The representative means to wait. In the hint of color, it is the color of forbidden words. Usually in places full of this color, people talk less.

Kong Quelan: It is the most mysterious blue. Almost no one can be sure where its correct color value is. This is a vague color. Different people will have different interpretations of it, which means hiding. In the field of printing, this color will have a great error with imagination. In the spiritual field, this color is unattainable in the sacred world, and it is a special color besides gold and silver.

Red red

Red is a warm, impulsive and powerful color that can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often can understand the meaning of warning danger without reading the content carefully.

Orange is a bright and lively color, and it is the warmest color in the warm color system. It reminds people of golden autumn and rich fruits. It is a rich, happy and happy color. When orange is slightly mixed with black or white, it will become a steady, subtle and bright warm color, but when mixed with more black, it will become a burnt color; Adding more white to orange will bring a sweet and greasy feeling.

Green Green In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the demands of service industry and health care industry. In order to avoid eye fatigue when working in a factory, many working machines also use green. In general medical institutions, green is often used in spatial color planning, that is, marking medical supplies.

purple

It symbolizes elegance, nobility, solemnity, gentleness, romance, exquisiteness, luxury, profundity, magic, piety, sublimity, mystery, charm, grandeur, pride, loneliness, desolation, cruelty and fear.

Color psychology researchers use experimental psychology to investigate and test people's likes and dislikes of color. However, due to the limitations of geography, age, gender, occupation and culture, the conclusions of many investigation reports are not uniform, which is a concrete manifestation of people's likes and dislikes of color and does not represent a universally applicable conclusion.

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