Traditional Culture Encyclopedia - Photography and portraiture - What types of cameras are commonly used in advertisements at present?

What types of cameras are commonly used in advertisements at present?

Advertising is a difficult point in TV programs.

There is a simple reason. Advertisements are counted by seconds, usually 5-30 seconds. To express the advertising content in such a short time, there is a high demand for the resolution and contrast of the picture.

Generally speaking, only cameras and 35mm film machines can meet this requirement. But in recent years, high-definition cameras have made great progress. It can also be used for advertising shooting.

For example, Sony's HDCAM series F35 and F900 high-definition cameras can use film camera lenses and can be used for advertising shooting.

For the introduction of F35, please refer to:

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