Copywriting video production tutorial

The copywriting video production tutorial is as follows:

1. Clarify the theme.

The straightforward purpose of clarifying your subject is to target your target audience, find out who you are writing for, and decide on the subject of your script based on your audience's needs. How to write a short video script

2. Establish a framework.

After determining the basic theme, it is time to start building the script framework. The core of the framework is story, which contains characters, settings, and events in the form of a story.

Since the script we are currently writing is for short videos, it is necessary to set a relatively bright picture similar to reversal and conflict in the limited text to highlight the problem.

3. Fill in the detailed information.

They all say "Details determine success or failure", as well as a short video. A good short and a bad short may have the same synopsis, the real difference between them is whether the details are moving. If the subject is the trunk, the frame is the branches, and the details are the leaves, we can use the leaves to determine whether the tree is healthy.

Details can enhance the audience's sense of performance, arouse the audience's emotions, and make the character more fleshed out. After you determine the details that need to be performed, think about which lens will be used to present it, and then write a very specific snapshot script. Details are also an important part of arousing the audience's emotions. The details here are sub-shots of the short video. Subshot scripts convert text into images that can be represented directly by the shot. Sub-shot scripts usually include screen content, scenes, photography techniques, time, camera position, sound effects, etc.

Basically, the short video script plan is completed to meet the above three points. For marketing teams, scripts are an important tool to improve efficiency, ensure on-topic, and save communication costs.