What's the use of guild live broadcast?

The anchor guild is actually a similar company, which exists between the live broadcast platform and the network anchor. Functionally equivalent to an artist brokerage company in the entertainment circle, the anchor provides behind-the-scenes services such as publicity, public relations and signing negotiations.

A guild is mainly composed of the following departments:

1. Operation: anchor data monitoring, high-quality anchor mining, overall guild operation, business cooperation docking, platform activity docking, etc.

2. Broker: responsible for anchor discovery, anchor signing and broadcast process guidance of each platform.

3. Technical support: handling technical failures in the live broadcast room during the live broadcast of the anchor.

4. Video group: responsible for the production of anchor short videos and the provision of creative content.

5. Anchor: including head anchor and waist anchor.

Among them, operation, broker and anchor are essential, while others include talent teachers, makeup artists, finance and personnel, but they must be configured according to the needs and scale of the company.

In terms of personnel ratio, some head associations with more than 10,000 anchors have more than 100 operators and brokers, and this number is still expanding.

By cultivating anchor skills and finely adjusting the live broadcast process, the guild fundamentally enhances the competitiveness of anchors and mobilizes their enthusiasm for continuous pursuit and promotion. At the same time, the guild will regularly package and publicize the anchor to increase the exposure of the anchor.

Specific measures include:

(1) The guild will strive for home page recommendation opportunities for its anchors.

(2) Cultivate the offline live broadcast experience of the anchor and improve the quality of the live broadcast content. Some guilds will give gifts to the anchors and support them.

(3) For big anchors, the guild will help them attract offline cooperation, shoot movies and videos, and increase the anchor's income source.

(4) If the anchor wants to participate in official activities, or get the recommendation from the official homepage, etc. Guilds will contact officials more closely than individuals.

(5) The guild will also hold various guild activities. And do everything possible to help the anchor increase fan traffic.