A detailed introduction to Japanese animation specialty

I have compiled a detailed explanation of studying in Japanese animation for you, hoping to help students who are interested in applying for studying in Japan. Speaking of Japan, what do you think of first? Perhaps the first thing that entrepreneurs think of is Japan's economy and trade. But for the post-90 s children, when it comes to Japan, Japanese cartoons will flash in their minds immediately. Animation is also a popular major in studying in Japan. Let's give you a detailed introduction.

1. What is the animation industry?

Animation is the abbreviation of the organic combination of animation and comics. The concept of animation is very broad, far more than animation and comics. Currently exists? Pan animation? It is said that all works and products made with cartoon and animation elements can be included in the category of animation.

At present, the international animation industry, the United States, Japan and South Korea are vying for the first place. Animation is the biggest industry in Britain. The online game industry in the United States has surpassed the Hollywood film industry for four consecutive years and become the largest entertainment industry in the United States. The annual output value of Japanese animation ranks sixth in the national economy, and the export value of animation products exceeds that of steel. In 2004, the output value of global digital content industry was $222.8 billion, and the output value of derivative products related to games and animation exceeded $500 billion.

2. Animation market analysis

The animation industry relies on fictional characters to create huge wealth. For example, the Disney brand is the most valuable entertainment brand in the world today, attracting about 250 million customers every day. The turnover of Japanese animation industry has reached 230 trillion yen, making it the third largest industry in Japan, accounting for more than ten percentage points of Japan's GDP (gross national product). The annual sales scale of Korean animation industry market is 320 billion won, and with the sales of animation derivative products, the market scale is 770 billion won. Where is Korea? Culture is the foundation of the country? Driven by China's industrial policy, the animation industry has risen rapidly, ranking third in the world, only behind the United States and Japan.

Because the animation industry is developing rapidly in the world, is there? Then watch anime? Statement. At the same time, the Asian animation market headed by China, Japan and South Korea is going through an important adjustment period. The ratings of Japanese animation channels and programs began to decline, and animation companies were in the stage of restructuring.

Some experts believe that the demand and production capacity of China animation market is expanding. Although due to the lack of funds and the immaturity of the industrial chain, it has not yet formed a large industrial scale, but the animation market in China is still the hope to revitalize the Asian animation industry.

3. Analysis of animation technical ability

Judging from the market demand in China, domestic animation has unlimited business opportunities. According to estimates, it takes more than 280,000 minutes to broadcast domestic animation programs every year, while the actual domestic production capacity is only more than 20,000 minutes, and the annual market gap is as high as 250,000 minutes, totaling 20 billion yuan. According to the requirements of provincial and sub-provincial TV stations to open children's channels within three years, it is estimated that the country needs 5000 minutes every day and1800,000 minutes of animation programs throughout the year, and the output value of domestic animation industry will be more than10 billion yuan. It is precisely because of the growing demand for broadcasting that some animation companies have begun to transform and produce original animations with their own copyrights. The following question is, who will create it?

Mulan, an animated film developed by American Disney Company, is a traditional theme of China. The creators are talents from China. They are made in China and sold to children in China, but American animators earn a lot of money. Mulan is popular all over the world, and Japan's "Three Kingdoms" series of animation and game products sell well in the North American market. It can be seen that China is not short of cultural resources to develop original animation, while China lacks creative talents who can transform cultural resources into original animation.

Compared with the reality that the local original animation production level is low, China's animation processing industry is in the forefront of the world. Most domestic animation companies process cartoons at low prices for countries such as Japan and South Korea. In the process of OEM, many processing companies have trained a large number of middle and late production talents, but the creative talent group at the front end of the animation industry has not formed.

4. Analysis of animation teaching system

Animation teaching is related to the growth of our next generation of children. Among the anime works that China teenagers like, 60% are Japanese and 29% are European and American. In contrast, only 1 1% of China's original animation, including Hong Kong and Taiwan. The domestic animation market has been occupied by foreign manufacturers for a long time, which means that the essence and values of our traditional culture cannot be effectively passed on to them. From a cultural point of view, this is a huge loss, so we, a new generation of designers, should be brave enough to shoulder this burden and make China's animation bigger and stronger.

What kind of anime people are the most sought after? Relevant experts pointed out that China has become the largest online game market in the world. At present, there are less than 10,000 people engaged in animation in China, with a gap of 600,000. In the next few years, the gap will be even greater, and the salary of engaging in the animation industry is also attractive.

There is such a big talent gap in the animation industry, but in contrast, not every recent college graduate majoring in animation is easy to find a job.

? Our current animation education is in a state of doing things blindly and quickly. ? According to the analysis of animation teachers, many colleges and universities are eager for success in animation teaching, and the number has increased, but the quality of education has not kept up. For example, when there is a shortage of teachers, some colleges and universities recruit students to collect money first, and then recruit creative workers and painters from some companies that are about to close down to be teachers. ?

To cultivate talents in an industry, we must first cultivate practical ability. The animation teacher thinks: Students majoring in animation may be more miserable than students majoring in other subjects. They need to be combined with eight major arts, including literature, photography, performance, music and movies. ?

? Indeed, for an industry, the most basic and universal post talents are the foundation of the industry. In fact, what we lack most is creativity. ? At present, the training level of animation talents in China is too single, focusing on the production of technical talents, but there is a lack of planning for animation originality and screenwriter. You know, animation is a sage, besides technology, it also needs artistic accomplishment and cultural knowledge. With these, we can create an animated image that conforms to the characteristics of the times. ?

5. Animation industry marketing analysis

According to statistics, the output value of the global animation industry has reached nearly 500 billion US dollars, and the Japanese animation industry has become the third pillar industry in Japan. In addition, the annual output value of Disney is $654.38+05 billion, while the total animation revenue of China last year was only RMB 654.38+00 billion (a considerable part of which was processing fees paid by foreign businessmen). This shows that the business model of China animation industry is single, low-end, fragmented, and the industrial chain has not been formed, and professional management talents are urgently needed.

What does animation industry mean? Creativity? Animation and comics are the core forms of expression, including the development, production, publication, broadcast, performance and sales of animation direct products such as animation books, newspapers, movies, television, audio-visual products, stage plays and new animation varieties based on modern information communication technology, as well as the production and operation of derivative products such as clothing, toys and electronic games related to animation images.

With the emergence of multimedia technology, the means of animation communication has taken many forms. Animation has radiated more and more people and is striding forward on the road of industrialization, which has promoted the development of related industries around. In China, mobile phone animation mainly refers to a telecom value-added service that distributes animation elements to consumers through mobile operators or the Internet under the environment of 2G, 2.5G or 3G, and realizes charging through telecom operators. In the future 3G or 4G environment, due to the increase of bandwidth, mobile phone animation will be spread and operated through streaming media.

Animation is a knowledge, technology and labor-intensive industry, which is more difficult to create than ordinary film and television dramas, and the cost of human resources investment is also greater.

? Talents engaged in animation creation should understand both art and technology. As an industry, animation management talents are indispensable. We have well-made animation, but we lack companies that can do a good job in the animation industry chain. ? Ogawa said,? Blue cat once had a good image foundation in China, but it was a huge waste not to make derivative products. In fact, animation broadcast is not the end, but the beginning of profit. Many of Disney's image products are processed in China and then sold back to China to make huge profits in China. This is the most profitable link for animation companies.

6. Employment direction of animation major

Eight employment directions and three application directions:

1, 2D animation: animation modeling design, Flash animation production, cartoon creation, animation story version creation, illustration production.

2. Video synthesis: 3D animation post-synthesis, film editing, 3D animation post-editing, and film and television special effects production.

3. 3D animation: 3D scene modeling, industrial product modeling, 3D animated character modeling, 3D model texture drawing, 3D scene lighting design, 3D animation rendering, 3D animation production, 3D character animation production and 3D animation special effects production.

Employment industries are: TV stations at all levels. Various advertising companies. Animation digital technology company. Film and television animation production. Game production company. Cultural media publishing house. Film and television institutions