propaganda work

20 12 school publicity work is mainly undertaken by the propaganda department of the party Committee and the news center. The Propaganda Department of the Party Committee is the functional department responsible for propaganda and ideological and cultural work, with three staff members. The news center is an auxiliary department responsible for the school news propaganda work, with 10 people and 6 people in the compilation.

Under the leadership of the Party Committee of the school, the propaganda and ideological work of the school should hold high the banner, focus on the center, serve the overall situation, reform and innovate, constantly improve the scientific level of propaganda and ideological and cultural work, and provide ideological guarantee, spiritual motivation, public opinion support and cultural conditions for the school to build a high-level research university. We completed the 60th anniversary celebration meeting, the 90th anniversary meeting of the founding of the Party, the 18th and 10th National Congress and the special evaluation of Party building.

Second, the celebration propaganda

1. Prepare the school history museum. On June 20 1 1, the school decided to build a new school history museum on the occasion of its 60th anniversary. The propaganda department takes the lead, and the geoscience development research center, archives, retirement office and other departments participate in the compilation. The orientation of "preserving history, managing affairs, researching and educating people" and the construction goal of "one museum, one exhibition and one team" were clarified. Completed preliminary research, historical data collection, manuscript drafting, exhibition design, exhibition hall layout, and recruitment of commentary team, and made an appearance on the eve of the school anniversary, and achieved phased results.

2. Create an overall atmosphere. First, through public solicitation, the logo was selected from more than 20 works, and on this basis, the core graphics of the celebration were designed to form a celebration logo system (VI), which became the basic system of celebration image recognition. Second, through public solicitation and key manuscripts, the celebration slogan was drawn up. The third is to complete the design manual for creating a campus atmosphere on the anniversary day, and complete the outdoor layout and decoration of the campus such as the sign-in desk, reception desk, enclosure, road flag and float. Fourth, the unveiling ceremony of Wen Jiabao's inscription on the name of the school was held, and the main signs of the main building, stadium and school gate were replaced. The fifth is to complete the video production and synchronous live broadcast of the celebration meeting and the celebration party. Complete the live broadcast of the "outdoor big screen" and "community entry" of the celebration meeting, and complete the live broadcast of the "comprehensive teaching building" and "community entry" of the celebration party. Make some live videos of the conference, shoot some warm-up videos of the party (congratulations from the faculty), and broadcast them at the celebration conference and the celebration party respectively.

3. Celebration publicity and display. Enrich the forms of publicity, sum up the experience of running a school, condense the school culture and display the school image in all directions. First, print a picture book in Chinese and English, covering the general situation of the school, development history, leadership care, discipline construction, personnel training, scientific research, teaching staff, international cooperation, campus culture, party leadership and so on. The second is to make a TV promotional film "Jia Zi Hua Zhang, the cradle of geosciences". The third is the special website of the school anniversary. Adopting a brand-new web design concept, we will build a special website for the celebration, and set up columns such as "Celebration News", "Notice Announcement", "Cradle of Earth Science", "Jiazi Huazhang" and "Blessing the Earth" to comprehensively report the progress of the celebration. Fourthly, the official Weibo of Sina anniversary and the mobile newspaper of Xinhua News Agency were launched. The anniversary official certification of Weibo was launched in Sina. Com, publishing more than 400 articles in Weibo. The number of vermicelli reached more than 3 100. Publish the celebration information through the mobile newspaper of Xinhua News Agency.

4. News coverage of the anniversary. Highlight key points, establish brand awareness, and focus on publicizing and reporting the fruitful achievements made in the past 60 years. The first is the publicity report in the school. Complete the news gathering, writing and photography of various activities of the school celebration. * * * wrote nearly 200,000 words and took more than 5,000 pictures and a lot of video materials. Ensure the provision of news pictures and the retention of video materials for the celebration. The news broadcast has set up columns of "Welcome to the Celebration" and "Welcome to the Colorful Campus of the Celebration" to comprehensively and timely report the activities related to the Celebration. The "Special Reprint" column reprinted and published the deeds of outstanding alumni, totaling more than 400 articles. The publicity column has nearly 200 pages, including "Congratulatory Letter from Party and State Leaders", "Report on Celebrating the Congress", "Symposium on the 25th Anniversary of the Founding of China Geo University", "Welcome Alumni Home" and "Geological Skills Competition for College Students". He has published more than 20 pages of special issues such as China Geo University Newspaper. The second is the propaganda work of the school anniversary. Comprehensively promote the completion of the celebration announcement, celebration publicity and reporting, the construction of the celebration website, the official Weibo of the celebration, and the live broadcast of the celebration meeting on Xinhua. Accumulatively organized and received nearly 100 journalists from more than 60 media to cover the celebration meeting and series of activities. More than 0/00 news reports (including more than 50 reports from Xinhua News Agency, CCTV, People's Daily and other central media) were completed, and more than 0 pages of overall publicity (full-page reports 1 articles, 3 full-page reports and 7 half-page reports) were completed. The 60th anniversary announcement of China Geo University 1 No.2 was published in People's Daily, People's Daily Overseas Edition, China Education News and China Land and Resources News. In People's Daily and Xinhua News Agency, the report on the 60th anniversary of the school was published. In Guangming Daily, China Education News and China Youth Daily, the fruitful achievements of scientific research and personnel training in the past 60 years were published. Carry out all-round publicity in China Land and Resources Newspaper, and use special editions, anniversary columns, special articles and other forms to increase reporting efforts and highlight the key points of publicity. In "Science and Technology Daily" and "China Science News", the school's scientific research achievements were thoroughly publicized. Publish the image propaganda of the school anniversary on the back cover of Beijing Education magazine. Cooperate with well-known websites to build a special website of Xinhuanet's anniversary celebration, and realize the online graphic live broadcast of the celebration conference. Cooperate with China Education TV Station to broadcast school motto.

Third, armed with theory.

1. Clear thinking. Insist on "grasping both ends and promoting the middle". Focusing on the hot spots of the situation and the important spirit, we should persist in taking the study of the Central Group of the Party Committee as the leader, promote the theoretical study of the whole school, and guide cadres at all levels to arm their minds, guide practice and promote work with the latest theoretical achievements of the Party. Give full play to the role of ideological and political theory courses as the main channel and carry out the education of socialist core value system. Strive to guide the enthusiasm, initiative and creativity of teachers and students into the reform and development of the school cause. Efforts should be made to internalize the party's policies and school decisions into the thoughts and conscious actions of teachers and students who love their country and school.

2. Highlight the key points. First, study and publicize the spirit of the Sixth Plenary Session of the Seventeenth Central Committee and the spirit of the two sessions, and create a good atmosphere for the 18th CPC National Congress and the 60th anniversary of the celebration. Second, seize the opportunity of Premier's visit to his alma mater, organize secondary party organizations and leading cadres to study hard, deeply understand the spirit and profound connotation of Premier Wen Jiabao's important speech, conduct in-depth discussions, further clarify their thinking and change their concepts. All the teachers said that they should base themselves on their posts and work hard to speed up the pace of building a high-level research university, so as to lay a solid foundation for the early realization of the grand goal of building a world-class earth science university proposed by Premier Wen Jiabao. The third is to concentrate on studying and publicizing the spirit of the 11th Party Congress in Beijing, organize cadres and teachers at all levels to seriously study and deeply understand the spirit of the 11th Party Congress in Beijing, and conscientiously implement the tasks of the 11th Party Congress in Beijing. Fourth, taking the opportunity of meeting the Party building and ideological and political evaluation and inspection in Beijing as an opportunity, we should vigorously carry out teachers' ideological and political education, establish a normal investigation mechanism of teachers' ideological status, keep abreast of teachers' ideological trends and concerns, do a good job in political guidance, and strive to unify thoughts and actions with the principles and policies of the party and the state and the central work of the school. Fifth, when the 18th National Congress of the Communist Party of China was held, teachers and students were organized to watch the congress carefully and conduct in-depth public opinion research on the hot issues of the congress. The whole school has formed a good atmosphere of paying attention to and discussing the 18th National Congress. After the meeting, a special report meeting on studying and implementing the spirit of the 18th CPC National Congress was held in time, and Professor Gao Xinmin, the doctoral supervisor of the Party Construction Teaching and Research Department of the Central Party School, was invited to give a report entitled "Studying the spirit of the 18th CPC National Congress and Promoting the Party's Work". Drafted the "Notice on Learning, Propaganda and Implementing the Spirit of the 18th CPC National Congress within the whole school", requiring all units to combine the implementation of the spirit of the 18th CPC National Congress with the overall implementation of the 12th Five-Year Plan of the school, so as to take the opportunity of the 10th Party Congress of the school and effectively carry out learning and publicity activities through various channels such as training, essay writing, distribution of study materials and organization of visits. Actively participate in the "micro-party class for millions of teachers and students in the capital". Carry out the "18th National Congress of Teachers and Students Representative" Weibo Competition, and make positive comments. The whole school quickly set off an upsurge of studying and propagating the spirit of the 18th CPC National Congress, and teachers and students of all units further unified their thinking and reached a consensus. The Propaganda Department of the Party Committee was rated as "an advanced unit to study, publicize and implement the spirit of the 18th CPC National Congress" by the Municipal Education and Work Committee.

3. Do a good job of service. Taking guiding practice and promoting work as the starting point and the end result, the theoretical study plan of the Central Group of the Party Committee is formulated. Do a good job in theoretical study and service of the Central Group of the Party Committee. Throughout the year, we organized two reports on the situation and policies around the study theme, compiled and distributed more than 2,000 theoretical study reference books in five issues of the two-level central group, purchased more than 40 theoretical study CDs, and distributed more than 30 theoretical books such as Government Work Report, Report of the 18th National Congress, Tutorial Reader of the 18th National Congress Report and the Communist Party of China (CPC) party constitution, totaling 50,000 copies. Adhere to the activity of "recommending a good book to school leaders and secondary party organizations", and recommend more than 0 books 10 throughout the year. The Propaganda Department of the Party Committee actively subscribes to and issues "two newspapers and two periodicals", proposing that "two newspapers and two periodicals" is the main position of the party's public opinion propaganda and an important platform for promoting the theoretical study of the two-level central group, advocating party organizations at all levels to organize party member to read newspapers, periodicals and evaluate newspapers, and promoting the construction of learning-oriented party organizations. Give full play to the advantages of high theoretical research level of backbone teachers in the College of Ideological and Political Sciences, strengthen the research work of ideological and political education, and support and encourage leading cadres at all levels in party member and teachers in party member to write experiences and theoretical articles based on theoretical study. Throughout the year, the two-level central group has attendance, notes and experience in theoretical study, and the enthusiasm and timeliness of party member Theory study of all party branches and teachers have been strengthened.

Fourth, the construction of teachers' morality.

Continue to adhere to the work method of "four combinations" in the construction of teachers' morality, that is, the construction of teachers' morality is combined with the construction of academic leaders and teams, with the construction of grass-roots party organizations, and with ideological education. Actively improve the evaluation mechanism and public opinion supervision mechanism for the construction of teachers' morality and style, and improve the evaluation, problem reporting and complaint system of teachers' morality and style. In 20 12, the focus of work was to combine the construction of teachers' morality with the construction of scientific ethics and teachers' style, to carry out scientific research integrity education by means of teacher training, teachers' day and other activities, to advocate teachers' strict self-discipline and avoid impetuousness and exaggeration. Through the school newspaper, news network, TV station, publicity window and other media, we will publicize the advanced deeds and educational experience of Beijing education pioneers, Beijing education pioneers and Beijing teaching masters in an all-round and multi-angle way, and create a good fashion of respecting teachers and valuing education in the whole school.

Verb (abbreviation of verb) cultural construction

1. Organize the unveiling ceremony of Premier Wen Jiabao's inscription for the name of the school. To commemorate the 60th anniversary of the founding of the school, Premier Wen Jiabao, a famous alumnus, wrote the name of the school for his alma mater. After careful planning and preparation, in June 2006, the school held the unveiling ceremony of Premier Wen Jiabao's inscription for the school. The official opening of Premier Wen Jiabao's inscription on the name of his alma mater marks that the name inscribed by Premier Wen Jiabao has solidified into a valuable intangible asset and spiritual wealth, and has become one of the core elements of school culture.

2. Carry forward the spirit of Beijing. Hold a series of lectures on "Beijing Spirit" and organize experts and scholars in related fields to carry out special lectures and publicity activities around the theme of "patriotism, innovation, tolerance and virtue" to interpret the connotation and significance of "Beijing Spirit". Organize teachers and students to carry out special study through forums, party group days, essay competitions and theme class meetings, covering all teachers and students. Persist in constantly enriching and innovating the learning carrier of "Beijing Spirit", compile a batch of publicity materials such as "Beijing Spirit" brochures, make full use of campus TV, campus network, campus broadcasting, local news agencies, newspaper columns, local newspapers, campus windows, newspaper columns and other positions, and vigorously publicize "Beijing Spirit", which has achieved good results.

3. modify vis. Taking the opportunity of collecting the motto, emblem and song of the Ministry of Education, this paper designs the idea system of the university, summarizes the draft of the spirit of the earth, and completes the revision of the school visual identity system (VIS).

4. Hosting "Earth Day" and "Resources and Culture" expert forums. To commemorate the 43rd Earth Day, the China Geological Survey of the Ministry of Land and Resources and the University jointly hosted an expert forum on "Resources and Culture", which was specifically undertaken by the Propaganda Department of the Party Committee. On April 20th, 20 12, counselor the State Council, researcher of China Geological Survey, former chief engineer of Ministry of Land and Resources, honorary chairman of China Land and Resources Writers Association, professor of this school and director of Energy Experiment Center were invited to give a special report.

Construction of spiritual civilization of intransitive verbs

Conscientiously implement the spirit of relevant meetings and documents in Haidian District and Xueyuan Road Street in Beijing, and mobilize teachers and students to participate in the 20 12 "Top Ten Civilized People who Moved Haidian" selection activity. Actively responded to the essay-writing activity of "Little Things and Love" in Haidian District, and strived to mobilize teachers and students to contribute actively. Taking the essay-writing activity as an important work to carry forward the "Beijing Spirit", nearly 40 manuscripts were collected and summarized successively. Actively participate in the seminar on spiritual civilization of the university system of Haidian District Civilization Committee and other exchanges and discussions on the creation of civilized communities in the capital, and put forward reasonable opinions and suggestions on the creation of civilized communities in light of the actual situation. Vigorously publicize the relevant announcements, slogans, work progress, phased work and effects, as well as relevant policies and measures to create a civilized campus community in Haidian District.

Seven, ideological and political research

Actively declare the topic of propaganda and ideological work in Beijing's colleges and universities, and organize school teachers to declare the selection of outstanding scientific research achievements in ideological and political education of capital university students from 20 1 1 2. Participate in Jinggangshan ideological and political teacher training activities organized by the Municipal Education Working Committee. Carefully organize the selection and recommendation of new candidates for the "Hundred Talents Project" of social science theoretical talents in Beijing in 20 12. Continue to do a good job in recommending, organizing and coordinating the backbone training of philosophy and social science teaching and research in Beijing, and organize 2 1 teachers to participate in 12 training sessions throughout the year.

Eight, the publicity of law popularization

Throughout the year, the theme of "Learning the Constitution and Giving Memorial Day" was taken as the main line, and a series of theme days such as "3. 15 International Consumer Rights Protection Day", "4.22 Earth Day" and "12.4 National Legal Publicity Day" were taken as the focus, giving full play to students' subjective initiative, and carrying out legal publicity through activities such as question-and-answer and on-site consultation with prizes. At the same time, we actively organized legal publicity and education activities with Haidian Consumer Rights Protection Association, Haidian Xueyuan Road Street, Haidian Labor and Social Security Bureau and other units to improve students' legal literacy and moral responsibility, and the activities achieved good results.

Nine, team and platform construction

1. public opinion monitoring is timely and effective. Fully understand the complex situation of ideological work in colleges and universities, establish a public opinion analysis and guidance mechanism, submit news and publicity information, persist in public opinion research before and after the start of school and major events, grasp the ideological trends of teachers and students in a timely, comprehensive and accurate manner, report 7 public opinion information throughout the year, and conduct targeted public opinion analysis to provide basic information for the scientific development of schools. Do a good job in emergency plans to deal with emergencies, and properly handle the public opinion response to major events such as the 60th anniversary celebration and joint climbing of Mount Everest.

2. New media should make a breakthrough. Actively apply Weibo and other new media platforms to carry out publicity. Weibo, the official of the 60th anniversary celebration, and Weibo, the official of the school, launched the 18th Congress of Teachers and Students in Weibo and actively participated in the "Micro-Party Class for Millions of Teachers and Students in the Capital". The attention of Weibo is increasing day by day, and Weibo has become one of the important channels for schools to release information. According to the requirements of superiors, actively do a good job in the construction of e-reading column of People's Daily.

3. The quality of the team has improved. Actively organize propaganda cadres to participate in the special training of public opinion monitoring guidance in the network of capital universities, and strive to improve the professional quality of the propaganda team. Establish a team of network counselors, commentators and administrators, guide network public opinion in time, and create a harmonious network atmosphere.

4. Firmly grasp the position of public opinion. Adhere to academic research without restricted areas, discipline in classroom teaching, and requirements for public publicity, and strengthen the management of propaganda positions, classroom teaching, lecture forums, and academic exchanges. , strict examination and approval procedures, not to provide channels for the spread of wrong ideas. Approved and filed more than 0 lectures on philosophy and social sciences 10 throughout the year. More than 20 banners were hung at major school events and festivals throughout the year.