Does the studio make money by selling clients' negatives?

Why don't so many photo studios make money and open one after another? Look at the following shady scenes:

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What does a photo studio make money from?

In today's price war, what does the photo studio rely on to make money? The first is advertising. As long as you see the advertisement and walk into the studio, the studio is willing to agree to any conditions. This is a common move. Because in addition to the fixed photo fee, most photo studios will find excuses to induce consumers to spend twice.

1. Selling products

In the process of putting on makeup for consumers, the makeup artist will strongly recommend some auxiliary products to consumers, such as each bottle of 20 yuan's false eyelashes and 80 yuan's essence, because the order does not specify free and charged related products. When encountering a new person who has never done a manicure, the makeup artist will also take the initiative to recommend the new person to do a manicure, saying that it is inevitable that he will get his hands in the process of taking pictures. If you get a manicure, your hands will look better. Of course, it's not cheap to make a pair of hands. It costs about 100 yuan.

Sell more negatives

For example, the number of photos registered by consumers is 30, and the photos actually taken by photographers will far exceed this number. In the photographer's words: "This will give newcomers ample choice." But in fact, the extra photo negatives will not be provided by the photo studio in vain, and consumers need to buy them back at the price of each 40 yuan. Many newcomers have to spend a lot of money to buy back their satisfactory wedding photos.

3. "Free" projects become bait Generally speaking, the photo studio will provide each couple with a makeup and a wedding dress free of charge on their wedding day, but these have quota restrictions and scope regulations.

Free wedding dresses also have a designated selection range, and most of them are worn out. If you want to be fashionable, you need to pay extra, and the rental fee ranges from 800- 1500 yuan. In addition, if the couple wants to rent necklaces, earrings, gloves, etc. In the studio, they also need to pay extra. When these items are returned, the studio will check them carefully. Once a hole or damage is found, consumers will be required to pay compensation, and the compensation price will be determined by the photo studio.

Overtime

Many photo studios claim that makeup is free on the wedding day in their advertisements. In fact, the studio stipulates that its working time is 9 am. The couple couldn't wait until then, so the studio cleverly suggested that the makeup artist could go to work early, but he had to pay 40 yuan more every hour, so that a set of makeup would take three hours 120 to 150 yuan. The money went into the pocket of the photo studio unequivocally. Insiders suggest that it is best for newcomers to follow the principle of proximity when taking wedding photos. Secondly, don't be greedy and cheap, value price over quality, because businesses will always make money. In addition, new people should ask their doubts as much as possible before deciding to shoot, so as to avoid spending more money afterwards and affecting their mood.

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The profit exceeds 300%, and the wedding photo studio is profiteering.

Recently, Miss Du, a citizen of Jiaxing, bought four ampoules (cosmetic accessories) for 400 yuan when taking wedding photos in a photo studio in Jiaxing. Later, she found the same ampoule on the Internet, each for only 65,438+00 yuan. So she looked for this studio theory, and the other party actually said, "I wanted to sell you 800 yuan, but later I saw that you didn't make any big moves, so I sold 400 yuan."

According to the author's investigation, every step of the couple taking wedding photos in the studio, from the deposit to the finished photos, will be "strongly lured" by the studio for various reasons. The final actual expenditure of consumers is at least twice the publicity price of the photo studio.

Discount promotion is tricky.

The photo studio engages in promotional activities in various names, and constantly introduces "preferential" wedding packages to attract consumers. But in fact, consumers did not enjoy the "concessions", but spent more. "Studio discount promotion, generally will increase the original price and then discount. Wedding photos, usually priced at 1800 yuan, are claimed to be 2800 yuan during the promotion, and after a 30% discount 1960 yuan, it is 840 yuan's' discount'; The original price is 3288 yuan, and it is said that it is 4888 yuan. After a 20% discount, it is 39 10 yuan, and the' discount' is 978 yuan. " According to an industry insider, in this process, the photo studio will give gifts such as diamond rings and bedding to make customers feel "enjoying preferential treatment".

"In the promotion activities, the studio staff desperately lobbied the tempted customers to pay the deposit in advance. But once it is paid, it cannot be refunded for any reason. " According to a photographer who knows the rules, the photo studio will prevaricate with various excuses, or the money has been paid to the account of the head office, and the deposit has been spent on arranging photographers and makeup artists for subscribers. I really can't get rid of it, and sometimes I tear it.

Profits exceed 300%

According to reports, the staff of the photo studio will tell customers when pulling business, "The photographer and makeup artist of this photo studio are the chief, and their experience is more than 5 years". In fact, the photo studio arranges photographers and makeup artists according to the level of consumer prices. If the chief makeup artist and photographer are required to take wedding photos, the price is average, and there will be additional fees, ranging from 1000 yuan in 300 yuan.

The author understands that there is a very important link in taking wedding photos. In the process of makeup, makeup artists will enthusiastically promote ampoules, false eyelashes and other products to customers, because commission is the main part of their salary. Every time they sell a product, they can get a high commission of 15% to 20% from the sales. It is understood that the prices of cosmetics, headdresses and other items used in photo studios rarely exceed 100 yuan, but in the hands of consumers, the prices will skyrocket exponentially. The purchase price of a pair of false eyelashes is only 50 cents, which is sold in 20 yuan; The purchase price is not more than 5 yuan's nail art, and it is sold at the price above 50 yuan.

"Their profits are over 300% or even higher." An insider said.

We must spend money on production.

"The easiest place to spend money is in the post-production of photos." A photo assistant revealed. Photographers will take hundreds of photos of the couple when they take pictures, which will pave the way for two consumption. According to the agreement, customers can only get 18 to 25 photos. But many newcomers are unwilling to give up their beautiful photos, preferring to spend money to buy them. "Twenty or thirty photos cost one or two thousand yuan. In fact, when the studio makes these photos, the cost is very low. " The photo assistant said.

The way to make money in Hangzhou wedding photo studio is amazing.

[table=95%][tr][td] A few dollars of toner can be turned over several times, and the deleted negatives can be revived at the sight of money. The cost of wedding photos is only 1000 yuan.

Taking photos in the photo studio was originally a very enjoyable thing, but now, some photo studios have hidden traps in charging, which often makes consumers lose their mood at last. In addition, the way the studio industry makes money has to be surprising.

Scene a

Not long ago, when Miss Yang from Hangzhou and her classmates were shopping near Wulinmen, the salesgirl of Vivian Wedding Studio warmly greeted her and recommended various photography projects of the studio. The sales promotion lady said that there is an activity now and the price is more favorable. She also promised that "all the expenses are in it, and the photos will be taken until you are satisfied".

After listening to the introduction, Miss Yang was moved, so she decided to take a group of art photos as a souvenir. When the shooting really started, Miss Yang found that the fact was not what the salesgirl promised. "The staff said that my skin oil should use ampoules (an emulsion). 80 yuan, I didn't want to at first. She said that if I didn't use them, they would be irresponsible to spend makeup. "

After listening to what the makeup artist said, Miss Yang began to whisper, do you want to buy it or not? If you buy it, just a few milliliters of things, but the price is so expensive, not cost-effective; If you don't buy it, it won't look good in case the makeup is spent, and it's even more uneconomical. In desperation, Miss Yang had to bite the bullet and buy a bottle. However, afterwards, she learned from other sources that the purchase price of an ampoule in a photo studio only needs a few dollars.

It is understood that the so-called ampoule is an essence used for oil control and isolation during makeup. According to insiders, makeup artists in wedding photo studios generally recommend photographers to use ampoules, on the one hand, for the convenience of makeup, and on the other hand, for making extra money for themselves.

It is unknown how good the function of ampoule is, but its price has aroused the interest of reporters. Really, as Miss Yang said, the retail price is only a few yuan? The reporter specially came to Zhejiang camera equipment market for this purpose. Sure enough, the operators in the market told reporters that the ampoules in the photo studio were all from them. They only sell Qian Qi ampoules for 8 yuan, and the photo studio sells them for 80 yuan a bottle. They sell more than 20 yuan, and the photo studio sells more than 200 yuan.

Scene b

Mr. Jiang from Hangzhou and his wife recently took a group of 4,000 yuan wedding photos at the Paris Spring Wedding Studio in Hangzhou. The specifications of this set are 72 shots and 50 shots. But in the end, the photographer took more than 120 photos for them, so he planned to ask Paris for another 40 photos in the spring, but what happened was surprising.

At that time, Mr. Jiang asked the waitress if she could get the extra photos back. The waitress replied, "I deleted it, all of it!" "Then, Mr. Jiang tentatively asked, can you pay to get the photos back? The waiter immediately changed his attitude and offered Mr. Jiang a high price.

I just said before that all the photos have been deleted. I heard that I suddenly changed my mind and took the photos back after giving money. When Mr. Jiang was ready to go back and discuss with his wife before making a decision, the waitress said: You decide now, I'll help you do it now, and solve it today!

Scene c

This year is the wedding year, and each wedding photo studio has launched different discount promotions, and some even hit half price. However, the reporter found that even with such a discount, the profit is quite amazing. The reporter chose Hangzhou Vivian Bride Love Villa as the investigation object.

When I came to Vivian's bride, the enthusiastic salesgirl took out the quotation. After recommendation, the reporter selected a set of high-grade wedding photos with the price of10.08 million yuan, took 88 photos, and selected 60 photos from them to be included in the album. These items range from 48-inch photos to photo invitations and luxury suitcases. After the discount, the final price of this set of high-end wedding photos is 5580 yuan, which is nearly half cheaper than the original price.

With this quotation, the reporter once again came to the Zhejiang photographic equipment market and found a wedding photo production shop. The reporter asked the shopkeeper what the production cost of the items on this list was.

According to the store's calculation, the original price of this wedding photo production project is 1880 yuan, and the current price is 5580 yuan. His retail price here is 1770 yuan. According to the store owner, many well-known wedding photo studios in Hang Cheng are doing post-production in this market.