Urban Tea Love at Dayi Carnival

With the theme of "Urban Tea Love", this year's Dayi Carnival hopes that by exploring and displaying "the lifestyle closely related to tea and urban people", people can truly appreciate the integration of tea culture into life and integrate tea culture into their lives. The most authentic and vivid tea life is brought to the Chinese people and the whole world. The event will be carried out around four love songs: "Falling in Love with Tea", "Falling in Love with Tea Life", "Falling in Love with Tea Culture" and "Falling in Love with Dayi", with frequent highlights and excitement.

When the city and tea meet in the vast distance, they are destined to have an unparalleled love. The breathtaking glimpse in the tea fades away from the impetuous hustle and bustle of the city. Looking back at the city, tea has also been integrated into new fashion. At the 2012 Dayi Carnival, we will have the honor to jointly open a new era of urban tea culture for tea people all over the world.

Guangzhou Tea Discussion is an important part of this Dayi Carnival, attracting more than 5,000 tea people and tea lovers across the country to participate, and more than 1,800 Dayi tea people and tea lovers participated. On November 16, 72 tea drinkers who had gone through numerous selections gathered in Guangzhou to participate in the Guangzhou Tea Discussion Finals. The birth of the top three in the "Guangzhou Tea Forum", Liang Daqiang from the Guangzhou Division won the championship and won the BMW Car Grand Prize, pushing this Dayi Carnival to a climax.

The 2012 Dayi Carnival created China's first tea-themed micro-documentary - "Urban Tea Love", which is an important part of the "Fall in Love with Tea Life" event. The film allows people to truly appreciate the integration of tea culture into life by exploring and showing "the lifestyle closely related to tea and urban people". It brings the most authentic and vivid tea life to Chinese people and the whole world. The 21 stories that were released one after another painted a picture of "the sound and fragrance of tea", and received attention and praise from media such as vista Kantianxia, ??Nandu Weekly and the majority of Weibo netizens on Sina Weibo. The unique narrative shooting technique in the 21 stories also allows netizens to experience a "tea-flavored life story".

At the day's event, awards such as the first, second and third place in the 2012 Dayi Carnival "Guangzhou Tea Talk" will be awarded. At the same time, a product jointly launched by Dayi Group and China's top ten designers Qu Tingnan will be released. Creative tea wear series.

The "Beloved" star concert is another grand event of the 2012 Taiyi Carnival that showcases the relationship between tea and urban people's lives. On November 17, the sports center in Guangzhou University Town, which can accommodate 30,000 people, was packed with seats. The concert brought together many well-known Hong Kong and Taiwan artists such as Sammi Cheng, Su Rui, Qi Qin, Li Zongsheng, etc. While presenting classic songs to people, it also burned the name of "Dayi" into the hearts of every listener.

Prologue: Sammi Cheng

No matter how huge a blow or desperate situation you endure, you can never give up faith, hope, let alone love. As long as you persist in believing and hoping, you will get the "love" that is most worth waiting for in the world.

The first chapter "The Legendary Era": Su Rui, Qi Qin, Li Zongsheng

Every classic old song is like the once-loved one, the one that is sealed in the bottom of my heart. Memory, that "legendary era" that makes us dream about it when we think about it.

Chapter 2 "Glory Years": Power Train, Feng Wenle, Huang Xiaohu

Everyone should have a love song in their heart that can stir up the heart and awaken the most cherished memories. The sincere moment reflects those "glorious years".

Chapter 3 "Good Times": Fan Weiqi, Zhang Jingxuan, Hacken Lee

Songs have always had an indescribable power that can help us eliminate the hustle and bustle of life and soothe the years. hurt, that’s a “good time” song.

Innovation is an essential element of every Dayi Carnival. This year's Dayi Carnival inherits the innovative spirit of the previous Dayi Carnival Photography and Tea Design Competition, continues to lead the fashion trend in the industry, advocates Chinese tea drinking style, and combines tea ceremony culture with fashion with the theme of "Falling in Love with Tea Culture" , created the "2012 Dayi Carnival·China Contemporary Tea Clothing First Show". The "First Show of Chinese Contemporary Tea Clothes" invites Chinese contemporary fashion design masters Qu Tingnan and Luo Jingjie to help. The concept tea clothes designed by Qu Tingnan for the Dayi Carnival include "clean and elegant", "ancient charm and new style", "heaven, earth and harmony" The three series show the concepts of tea such as "human beings among vegetation" and "unity between man and nature". Another designer, Luo Jingjie, designed a series of functional tea clothes for the Dayi Carnival. There are 12 types of clothes including the Mocha series, the ancient rhyme series and the Phoenix series, which will be used for the Dayi professional tea ceremony. Special training clothes and performance clothes for teachers.

The event will be held on November 17-18. This event has seven tea-serving points set up in Baiyun Mountain in the form of "cloud seats" outdoor tea tasting, divided into seven tea-tasting themes. At each tea-serving point, a professional tea ceremony master from Dayi will make and serve tea to tea drinkers on the spot. As one of the most participatory and experiential activities of the Dayi Carnival, the tea ceremony was started in 2011 and aims to pass on the Chinese tea culture to more people in the experience.

In addition to the brand actions with the theme of "tea", Dayi Group's public welfare undertakings have also been advancing.

Dayi Group's "Running for Love is Always Good" 2012 Guangzhou Marathon Dayi Love Tea People Square Invitation Plan recruits love tea people from the public and join hands to participate in the Guangzhou Marathon. At the same time, Dayi Group's charity sale activities will be launched, and the collected donations will be donated to the "Yunnan Dayi Love Fund" to help poor students complete their studies.

On the morning of July 19, 2013, the large-scale tea culture brand event "Dayi Carnival" hosted by Dayi Tea Group was romantically launched at Dalian Shangri-La Hotel. Relevant leaders of the Liaoning Provincial and Dalian municipal governments and industry associations, Dayi national channel service providers and franchise store representatives, Dayi tea lovers and a number of domestic authoritative media were invited to attend the press conference.

Dayi Group has been committed to providing high-quality tea products and tea life services to tea lovers around the world, and promoting China’s excellent tea culture to the world. In order to realize this vision, Dayi Group founded the large-scale tea culture event brand "Dayi Carnival" in 2011. With a carnival party with one city and one theme every year, it brings a tea culture feast to the city and its citizens and spreads the message of health and happiness. Tea drinking concept. The first carnival originated from Kunming, where tea is produced, and the second one was held in Guangzhou, where tea is popular. This year, the third Dayi Carnival will be held in Dalian, bringing greetings of the purest and natural tea from the southwest frontier to this fashionable and romantic coastal city. With a relaxed and joyful carnival party, it will set off a trend of tea taste and healthy tea lifestyle. .