How to choose the promotion channel of information flow?

First of all, talk about the market situation. The types of information flow promotion channels are quite diverse. However, at present, it should be noted that there are corresponding platform service providers on every industry line in China, and a platform with certain traffic will increase the realization of information flow advertisements. The attributes of the platform itself are different, and there are considerable channels for the corresponding population quality transformation. Therefore, we should pay attention to the differences of these attributes and the final conversion cost when doing channel delivery. Moreover, online crowds overlap and quality problems are easy to cause high costs and it is difficult to bring effective increments. Online comparison shows that the head media, namely Baidu, Headline and Tencent, can generate a stable amount, while others are more suitable for brand advertising. Although the front-end cost of some platforms seems very low, the final effective conversion cost is indeed relatively high. Those who have tried this will know that those who have not tried it can also be tested and compared at low cost. There are also some special categories suitable for small media. Most industries will have effective output on the three platforms just mentioned. There is a saying called "other people's channels", which is actually to make the effect more detailed on well-known platforms. The operation is more patient.

Second, the difference of information flow in different channels is based on the different dimensions of interest recommendation and potential user push mechanism. Of course, the quality of users of the platform itself is very important, and the products or services recommended by high-quality people and low-quality people should also be different. Baidu has richer crowd data and is more conservative when pushing information to the same user. Users' behavior in search is mostly "selection", and the information flow is "final". Deep continuous recommendation when pushing information to the same user.

III. The account opening reference is as follows, and the processes of other platforms are basically the same:

1, direct promotion, you can find the contact information of promotion and cooperation when you enter official website, and you will be recommended to join the service providers to connect with you.

2, open a promotion account with the channel provider, find a familiar partner, and the agent is more flexible.

3. Different products are promoted in different ways. The general direction is three forms: opening screen advertisement, information flow advertisement and details page advertisement. Small direction is to add powder, clues, APP download, official website landing page.

4. At present, the pre-existing advertising fee for opening an account is 5K, 1W yuan, and some industries are 2W yuan. For example, 1W yuan can be used for consumption; Click on the price from 0.3 yuan, and the price will be decided by itself according to the promotion plan, and it will be carried out in an independent background. Click on the price from 0.3 yuan, and the price will be decided by itself according to the promotion plan, and it will be carried out independently in the background. Of course, in addition to price, information flow advertising is also very important in "native" design, otherwise it will affect the transformation.

5. In addition to the first and second points, you can also find operators to cooperate and provide promoted traffic operation services. Shop around and choose one that suits you.

6. Promotion requires practical skills such as platform user attributes, operation, data, product features, people, patience and AB testing methodology.