How to attract new people by recruiting new clubs?

I have been in the club for two years, and I have thought a lot about this problem. To attract new people, a club should not only rely on its own unique advantages, but also take the initiative to explain the club carefully for new people and show its charm, so as to do the following.

First of all, we should make an objective positioning of this community. Similar to the concept of luxury management, in my understanding, a community is a product, and an excellent manager needs to complete a process from development to organizational structure to production and marketing. Therefore, to attract good developers, we must first have good ideas. In other words, finding an adjective or a sentence can excite your target group. This can't be piled too much.

Secondly, how to keep others after attracting everyone's attention. There must be chips that can keep the "elite". To answer this question, we must think about what people who come to this team want, what will happen to them in this team and what will make them want to leave. Of course, there are great differences between different societies. Taking the photography department of the discipline as an example, it can be speculated that many people join this club because they want to learn photography or just like photography, so they must have real materials, such as Daniel, who is very good at photography, or a business cooperation with photographic equipment manufacturers or a platform for publishing and displaying works, in addition to better showing the excellent side of the club.

The purpose of recruiting new clubs is to inject new vitality into clubs, better tap students' potential and improve their level. Join the club that you yearn for, you can exercise yourself better in your academic career and strive to be a better yourself!