Planning scheme of shopping mall 52 activities

The annual "52" Valentine's Day is coming, and major shopping malls have also prepared many activities to welcome this festival. So how to plan a good activity? The following is the "Planning Scheme of Shopping Mall 52 Activities" compiled by me for your reference only. Welcome to read it. Shopping mall 52 activity planning scheme (I)

Activity time: May 2th (Monday X)-21st (Monday X).

activity theme: predestined xx 52 carnival purchase.

Activity content:

1. Shopping gives romantic feelings

During the activity, anyone who has bought 5 yuan (gold jewelry/household appliances/alcohol and tobacco over 15 yuan) on the same day in xx Commercial Building will be given a piece of chocolate (worth 1.5 yuan) or a rose (worth 5 yuan)

The accumulated shopping over 3 (gold jewelry/household appliances/alcohol and tobacco over that day). (Gifts are not enjoyed repeatedly, and only one invoice is allowed.)

Second, confession of true feelings, romantic hand in hand

During the activity, an on-demand hotline was opened in xx internal broadcast, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. Xx studio is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to broadcast your unspeakable confession and the love songs you sang or requested for your beloved on the internal broadcast.

Third, atmosphere creation

During the activity, all the music in the store will play some love songs and xx's Valentine's Day promotion activities, and from time to time, xx people's wishes for lovers in the world will be sent out to remind people who have entered xx that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.

iv. event promotion

1. TV, radio, newspaper and publicity

2. SMS promotion

3. event stop board

5. expense budget

1. gift fee: estimated at 25, yuan (2 flowers/chocolates per day, 5 packages/day).

Activity content

1. During the Sweet Valentine's Day activity, customers will buy clothes over 5 minus 3, over 1 minus 6 ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and halls. For details, please refer to the notice of each hall.

2. 52 Sweet Happiness Ceremony

During the activity, customers paid cash for wearing goods, and gave 8 yuan a photo coupon with a value of 1,88 yuan for dragon photography, and 5 yuan gave 88 yuan a wedding gift coupon with a value of dragon photography. 2 yuan presented 2 tickets for the weekend cross talk stage. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.

During the activity, customers will pay cash for wearing goods, plus 2 Meng Qiqi dolls or movie tickets in 8 yuan; 6 yuan plus a gift of Lin Qingxuan bear soap; Give a mini green potted plant to 3 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift location: next to the Dayiyan hall on the third floor of the shopping mall.

During the activity, customers will be given a box of Yikoulian when they buy the mosaic in cash in 1 yuan. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.

III. Sweet Love Brush

During the activity, customers with CCB credit cards will be given one of the top 1 stored-value cards in 5 yuan on the day when they buy clothes and cosmetics, and one of the top 1 stored-value cards in 5 yuan on the day when their cards are full in 1 yuan, and only two cards will be given on the day when stocks last. Gift place: the main service desk on the first floor.

during the activity, customers hold ICBC credit cards to buy clothes and cosmetics, and on the same day, they spend a total of one set of three-piece laundry care in 8 yuan (including). The gifts are subject to the real thing, and the quantity is limited, while stocks last. Gift place: the main service desk on the first floor.

4. 4 less than 2.

five, xx, xx brand yellow platinum per gram discount 15 yuan.

six, 9 points lucky on weekends, shopping only costs half.

Seventh, the first thank-you meeting in xx summer starts in 5 yuan.

VIII. xx household appliances-"freezing" is full of power.

1. The coupons are all over the world

2. Special price with great value

3. Prepaid deposit plus gifts

4. Buy two refrigerators and washing machines over 12, yuan and send them to xx Dinosaur Park for a two-day tour. Shopping mall 52 activity planning scheme (3)

1. Activity purpose

1. Grasp the business opportunities planned by 52 promotion online shop to make customers feel fresh and stimulate their consumption desire;

2. Increase the number of online shop views and attract new customers;

3. Build the credibility of online stores and enhance customer loyalty;

second, the activity time

2xx may 1th (ten days in advance)-2xx may 2th (ending on May 2th)

third, the theme of the activity

I love you, and my heart is beating

fourth, the activity target

is for female clients aged 2 to 3.

V. Activities

"I love you, my heart is beating" special event

Buyer's reality show, sharing beauty and winning gifts!

1. Share and get a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Arrival Award (1 per month)

3. Loyal customer award (1 at the end of the year)

VI. Promotion of the event

1. Promotion time: 2 days before the event; 1 day after 52;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: the increase in order volume will bring a lot of after-sales service problems, and fully communicate and coordinate with customers to ensure that each customer is satisfied

3. Determine customer groups: find the right consumer groups and make targeted promotion plans.