Can e-commerce have an English name?

Sino-foreign joint ventures and e-commerce companies can be named as abstractly as possible. Try to abstract the company name from the actual product. If Postalsoft is your alternative name, you should think that if you are not in the postal market in the future, some people will still think that your new product is related to postal services. On the contrary, if you take an abstract name, you will not have these concerns in the future transformation or expansion.

The magic of association. You can choose a name with metaphor. Apples, for example, remind people of apples that fell on Newton's head. When consumers see or hear your name, this association will help them remember your brand more deeply.

Visualization. Ideally, names can give people a sense of picture. For example, a square can easily remind people of the image of a square.

Pay attention to pronunciation. Choose a name that is easy to pronounce, preferably without homophonic ambiguity. Besides, consider internationalization first. Does your name have a negative meaning in foreign language pronunciation?

Originality ensures that the name is not registered first. Besides, try not to have the same name as the popular company, otherwise it will probably confuse your customers, future employees and investors.

Domain name. Don't forget that you have to apply for a domain name. Can you register a domain name with the same spelling as your name?

Consider the cooperation between logo and name. Does your Logo match your name exactly? Apple and its logo are perfect examples.

Understand the principles that need to be followed in company naming, and then let's see what skills can be used to name e-commerce companies.

Brand naming. Brand naming generally means that enterprises use their own brand names after creating brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company are all named after their own brand products "Lubao Golden Pen" and "Phoenix".

Symbol nomenclature. Logo naming method mainly highlights the distinctive characteristics of enterprise companies according to physical objects. Now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.

The naming method of "suit both refined and popular tastes" is colloquial, and the names of enterprises and companies named by proverbs can be accepted by most people. The famous Wang Ma Zi and Goubuli are proverbs. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy. Homophonic naming of Fa Ya's words is a unique commercial naming method in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.

Naming a store in this way seems to be an accidental coincidence, and it really has ulterior motives, which makes people feel interesting to read. For example, a boss named Yu Pinghan in Shanghai, "Yu Conscience Pharmacy", is just homophonic with "conscience" in pronunciation, which makes the public feel that the boss is sincere in doing business without making money.

Seek foreign nomenclature. More and more customers want to be bilingual in company naming and brand naming. Reform and opening up have opened the door for China to go global. Especially after China's accession to the WTO, its integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, there is a general foreign name style.

Cater to the Kyrgyz naming method. Use auspicious words that people like in company names to cater to customers' pursuit of happiness and attract business. Words such as "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because old businessmen like to seek good luck and pay attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "Prosperity every month"; Beijing Shuanghesheng Five-Star Brewery, the first brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture by both parties with strong financial resources".

Boast about naming. The method of boasting is mainly to embody the advantages of the company's reputation and product quality in the company's name in a practical way, so as to increase self-confidence, put pressure on opponents and give public trust. For example, the significance of Shanghai Jincheng Craft Club is invincible in the competition, such as Jincheng Tang Chi.

No matter what kind of company is registered, it must meet the minimum requirements of the Company Law of People's Republic of China (PRC) for the registered capital of the company. The minimum registered capital of a one-person limited liability company or partnership company is not less than 654.38+10,000 yuan, and the minimum registered capital of a joint stock limited company is 5 million yuan.

In addition, if there are industry regulations or rules, the registered capital of the company should meet the minimum requirements of the industry regulations for registered capital in addition to the provisions of the Company Law. For example, register an international freight forwarding company with a minimum registered capital of 5 million yuan.

The minimum registered capital of an e-commerce company shall not be less than RMB 654.38+10,000.

Second, e-commerce company business scope reference:

1, sales type:

Chemical products (except dangerous goods), grain and oil products, lubricating oil (retail), packaged food, needle textiles, daily necessities, rubber products, plastic products, glass instruments, glass products purification products, environmental protection materials, environmental protection equipment, coconut oil, palm oil, electrical equipment, packaging materials, audio equipment, valves and pipeline equipment, cosmetics, kitchen equipment, textile machinery parts, standard parts and special bearings for automobile parts. Porcelain products, ceramic tiles, waterproof and plugging materials, color steel plates, aluminum profiles, lamps, jewels and jade, automatic doors, stones, flowers, ship accessories, ship supplies, water pump valves, compressors and accessories, printing machinery, car cleaning supplies, elevator accessories, bedding, water-based coatings, electric heaters, strong magnetizers, electronic system equipment, arts and crafts (except gold), and ling. Cotton textiles, hotel supplies, leather products, toys, clothing, shoes and hats, clock glasses and accessories, bonsai of flowers and trees, paper products, cultural and educational office supplies, photographic equipment, sporting goods, furniture, Wujinjiaodian, building hardware, plumbing equipment, refrigeration equipment, household appliances, food additives, computers and accessories, titanium * * * *, copper powder, glitter powder and glue. Auto parts, electronic products, communication equipment (except special control), telecommunication equipment (except special control), mechanical molds, general parts, wood, steel, building materials, electric light source products, lighting equipment, wood products, stainless steel products, mineral products (except special control), instruments and meters, measuring scales, finished drinks, scanning equipment, wires and cables, fitness equipment and flowers.

2. Service type:

Enterprise management, investment management, industrial investment, venture capital, catering enterprise management (excluding food production and operation), enterprise management consulting, business consulting, investment consulting (except finance and securities), tourism consulting (not allowed to engage in travel agency business), health consulting (not allowed to engage in medical activities and psychological consulting), property management, design, production, agency, publishing various advertisements, graphic design and production, and translation. Public relations activities organization planning, enterprise marketing (image) planning, network technology (not allowed to engage in science and technology intermediary), product design, interior decoration engineering design, photography service (except expansion), etiquette service, building cleaning service, ticketing agency, office equipment, household appliances maintenance, cultural and artistic exchange planning, animation design, cargo transportation agency, communication engineering, network engineering, computer system integration …

3. Architecture: building engineering, civil engineering, municipal engineering, water conservancy engineering, weak current engineering, foundation engineering, earthwork engineering, house demolition engineering, river dredging, greening engineering, garden engineering, steel structure engineering, indoor and outdoor decoration engineering, lighting engineering, environmental protection engineering, intelligent building engineering, architectural decoration engineering, building installation engineering (except special equipment), mechanical equipment and electromechanical equipment installation.

4. Technology:

Computer field, computer technology consulting service, network technology, network technology, communication engineering, network engineering, computer and electronic technology information, biology and medicine, new chemical materials, optical, mechanical and electrical integration, aerospace and modern transportation equipment, energy and environmental protection, civil nuclear energy technology, and high-tech applications in traditional industries.

5, production and processing type:

Plastic products, mechanical and electrical equipment and accessories, bearings and accessories, water heaters, plumbing equipment, hardware, aluminum products, glass products, metal components, auto and motorcycle accessories, welding equipment, motors, cleaning machines and accessories, hardware machinery, hardware appliances, paper products, clothing, wood products, tents, bedding, knitwear, electronic products, various wire belts, processing regulated power supplies, communication equipment, etc.

Note: The above information is for reference only, which is subject to AIC.