Traditional Culture Encyclopedia - Photography and portraiture - On the importance of authenticity of product photography

On the importance of authenticity of product photography

As we all know, one of the biggest purposes of product photography is to make products look more vivid and attractive. Product photography is undoubtedly a plus item for products. But since it is to add points to the product, it is more or less necessary to show the bright spot advantage of the product in this part of photography, and then present a temptation to attract consumers' attention and promote the gain of the enterprise.

? For example, the shooting of jewelry shows that the workmanship of jewelry is very important, and then the product looks bright and bright through the brightness of jewelry itself. It can highlight the essence of jewelry. However, the most important thing in shooting jewelry is the matching of the luster and background of the jewelry itself. The matching of the background can't rob the color of the product itself, so the matching should have a certain degree of harmony, which loses the meaning of shooting.

? Since we talk about the harmony of the background, we have to talk about the harmony of props. It is also important to choose shooting props to make the whole picture full of realism. Just like shooting skin care products, gentleness and closeness are the main characteristics. With the news of many fluorescent agents and preservatives appearing one after another, people pay more attention to skin care products and nature. Therefore, when choosing shooting props, we should also grasp the psychology of consumers, and then reflect the main characteristics of the product.

? When shooting food, we should be more careful not to distort it. In order to pursue aesthetic feeling, many product photography will often be distorted, modified and skillfully mobilized, but we must not blindly pursue aesthetic feeling, thus making the product lose its authenticity. Therefore, the most important thing in product photography is authenticity.