What major should I study if I want to study pr?

According to statistics, most people engaged in PR in China study the following seven majors:

(I hope to adopt it, thank you)

1, male * * *

PR is public relations, which is the abbreviation of public relations. Students majoring in public relations should engage in public relations communication after graduation, which should be the most relevant major. Professional background often makes them handy in brand public relations and crisis public relations, especially in crisis public relations. Students with public relations background can often grasp public sentiment well and make good use of the situation to gradually resolve the crisis. It should be pointed out that public relations professionals not only have strong public relations skills, but also some people have more research on GR, which is their highlight. Want to do public relations, the first choice is public relations.

2, public affairs management

Many people think that people who study public affairs management will go to the government and institutions after graduation, but they are not. After graduating from this major, you often have comprehensive abilities such as sociology, management, law, economics and political science. Some people don't have a suitable place to go, and often feel at home after transforming into GR and PR. Among the main courses of public affairs management, there is the course of public relations. In addition, high political awareness is also one of the advantages of this major.

3. Journalism

After graduation, many journalism students went to the media (TV, newspapers, radio, magazines, large and medium-sized websites, new media companies), and many went to public relations companies. People with journalism background have a natural advantage in PR, that is, they know brand communication. After a period of training, journalism students in some famous universities can write very beautiful corporate press releases in minutes, which is their specialty. You know, many PR who have worked for many years are difficult to write representative works. People in the news industry have a very strong copywriting background.

It should be pointed out that many old journalists can often serve as company executives, sometimes even public relations directors or vice presidents in charge of public relations after switching to public relations. Therefore, it is very beneficial for people with journalism background to do public relations.

What are the majors of public relations and universities?

4. Sociology

People with sociological background have a good grasp of social psychology, economy and politics, have a very good observation of things and have a broad vision. They can observe the industry from the society and grasp their own brands from the industry. Their brand building often has a strong philosophy and social science color.

Step 5 advertise

Strictly speaking, there are no strict boundaries in the direction of public relations, advertising, brand and market, and these disciplines often cross each other. For example, when some individual enterprises do public relations, they often use advertisements at the same time, on the one hand, advertising, on the other hand, public relations. It is difficult for laymen to distinguish between advertising and public relations advertising. In addition, people who come from advertising are often adept at brand public relations. In view of this intersection, many people who study advertising will choose to do public relations, or challenge the public relations industry to increase their professional ability.

6. Economic management

Advertising and public relations are both ways of enterprise marketing and brand promotion. At present, the enterprise marketing direction in domestic economic management has cultivated a very broad promotion perspective for students. When doing public relations, these graduates often have a strong marketing background, and they can often integrate marketing, brand, advertising and other related elements into public relations. When planning brand public relations activities, they are often refreshing and make public relations techniques more perfect, so they are shaped.

7. Other majors

Because public relations is a relatively open position, many professionals can transform into public relations. As long as you study hard and are suitable for public relations, you can generally do your job well. According to incomplete statistics, many people have transformed from literature, editing, copywriting, photography, fine arts, communication and even science and engineering majors to do public relations, and many of them are "amateurs" who beat "experts". So the first two years of public relations may be closely related to your college major; But then you need to look at your own practice. There are many cases in which laymen beat professionals, and there are also many people in the public relations industry. If you really want to engage in public relations and think that the public relations industry is very suitable for you, then start preparing as soon as possible, and don't worry too much about the major of the university. If you haven't gone to college yet, I suggest that you choose a college major comprehensively according to your hobbies and the knowledge system needed for public relations.

I hope I can help you and adopt it. Thank you.