[Mianshui Scenic Area Eco-tourism Development and Protection] Mianshui Ecological Scenic Area

Abstract: Eco-tourism is a rapidly developing form of tourism. Mianshui Scenic Area has become the most suitable area for developing eco-tourism with its unique and rich eco-tourism resources. This paper analyzes the main problems existing in the current development of this scenic spot, and discusses how to develop and protect the eco-tourism in Mianshui scenic spot.

Keywords: ecotourism; Mianmian Water Scenic Area; Development; protect

Eco-tourism has become a brand-new tourism form with the rapid development of tourism today. It advocates the concept of "returning to nature" and "returning to simplicity" in tourism, and advocates traveling to places with good ecological environment, protecting the eco-tourism environment of local scenic spots in tourism, and realizing sustainable development in harmony with nature. We can't sacrifice the environment. We should let future generations and contemporary people enjoy the natural landscape and human landscape of tourism equally. We should not deprive future generations of equal opportunities to enjoy tourism resources, but should build and provide new tourism landscapes for future generations without destroying the tourism landscapes created by predecessors, and advocate the integration of concrete and vivid ecological education into the whole process of eco-tourism.

1. Mianshui Eco-tourism Status

Mianmian Water Ecological Scenic Area has beautiful natural scenery, multi-level high-drop waterfalls, red power stations built on the basis of high-drop waterfalls, colorful folk customs and unique charm of ancient culture in the late Paleolithic period. It integrates natural scenery, human landscape, red tourism and ancient sites, and has absolute advantages in developing tourism. Mianshui Scenic Area, while developing eco-tourism, has increased the attraction of the scenic spot to tourists, and the tourism income has also increased greatly. Eco-tourism has become the mainstream trend of tourism development in Mianshui Ecological Scenic Area.

Pingshan County, a strong tourist county in Hebei Province, has 8 4A-level tourist attractions, with star-rated hotels 1 1 home, 20 1 1 year receiving more than 4 million tourists, and the total tourism revenue is 2 billion yuan, both of which have doubled over the previous year. The tourism industry in this county shows great vitality. Mianmianshui Ecological Scenic Area is located in the southwest of Pingshan County, at the east foot of Taihang Mountain, and is rich in natural resources, animal and plant eco-tourism resources. According to statistics, since 20 1 1 year, tourists from outside the province have accounted for more than half of Pingshan tourists, which has increased substantially year by year. The daily average number of tourists in Mianshui Ecological Scenic Area has reached 1000, which has become the "vanguard" to promote the development of ecotourism in Pingshan. However, in the development of Mianshui Scenic Area, there is a lack of scientific understanding between tourism and environment, and many eco-tourism projects are only in the primary stage, emphasizing the essence of tourism and the development of tourism resources while ignoring the impact of tourism itself on the environment and the destruction of resources.

2. Problems in the development and protection of eco-tourism in Mianshui Scenic Area

(A) the development of eco-tourism attractions is not enough.

Mianmian Water Ecological Scenic Area is rich in natural and humanistic ecological tourism resources, such as multicolored waterfall, Baizhang waterfall, 45m water curtain cave waterfall, Notre Dame de Wulong, Mianmian Hydropower Station, Tianchi and so on. There are very rich eco-tourism attractions here, but at present only a few scenic spots such as Mianmian Waterfall and Wulongtan have been developed.

(B) extensive development and blind use of eco-tourism resources

These scenic spots are developed by private investment. Due to limited funds, developers blindly explore and extensively develop ecotourism resources without in-depth investigation, high-standard overall planning and comprehensive scientific evaluation, which reverses the relationship between development and protection and destroys some valuable ecotourism resources. For example, it is difficult to find traces of wild animals in some places; The scenic spots above Baizhang Waterfall are generally developed, and there are no particularly attractive scenic spots on the way up the mountain. Tourists walk on it without feeling that they are visiting a scenic spot. After the opening up, the capacity and actual reception capacity of the scenic spot were not considered, which led to different degrees of pollution of the water source and made the original clear spring water "colorful".

Wild animals are very precious eco-tourism resources. Due to poor management of scenic spots and weak law enforcement by relevant departments, many wild animals have been caught and killed indiscriminately, and some of them have become delicacies to attract tourists on the tables of hotels near scenic spots, which has greatly reduced the number of wild animals and seriously damaged the harmony of eco-tourism resources.

(C) the form of development is single, lacking interaction and participatory activities.

As the main form of tourism in the future, leisure and holiday tourism is popular all over the world. The most direct reason is that tourists can participate and experience in person. At present, when Mianshui Scenic Area develops eco-tourism, the form is very single, and the latest consumption psychology and interest tendency of tourists are not grasped, and there are few activities for tourists to participate in the development.

(D) The theme of ecotourism publicity in scenic spots is not clear and the intensity is not strong.

Eco-tourism, as a new form of tourism, is still in the growth stage in China and even in the world. It is necessary to have a clear propaganda theme and guide tourists' interest in tourism through various channels. At present, Mianmian Water Ecological Scenic Area Development Co., Ltd. pays more attention to the promotion of Mianmian Water Ecological Scenic Area, such as single Mianmian Waterfall, red power plant and ancient sites, but the promotion of forest eco-tourism, aerobic tourism and green tourism in the scenic area is not very clear, and the intensity is seriously insufficient, which leads to the low visibility of the scenic area and cannot produce economic benefits.

3. The development strategy of eco-tourism in Mianshui Scenic Area

(a) scientific planning, careful design, increase efforts to build eco-tourism attractions.

Led by the scenic spot, an eco-tourism development coordination group composed of construction, forestry, tourism and other departments will be set up, and experts and professional designers related to eco-tourism will be hired to prepare high-standard and high-level eco-tourism development plans, guide the development of eco-tourism resources in scenic spots, and intensify efforts to create fine eco-tourism attractions.

(2) Change the traditional single sightseeing tour, improve interactive participation and enrich the content of eco-tourism activities.

When developing eco-tourism, we must start from tourists' interest tendency, grasp their consumption psychology, make full use of various eco-tourism resources, and explore various interactive activities, such as aerobic forest recuperation, wildlife exploration, adventure, photography, painting, sports rock climbing and so on. And carry out various forms of eco-tourism activities, so that tourists can fully experience the fun of outdoor activities.

(3) Strengthen the propaganda of ecotourism theme, and build its own ecotourism brand in Mianshui Scenic Area. Today, with the rapid development of information, there are many kinds of publicity information. We must pay attention to strengthening our own publicity and setting up a distinct theme, so that our tourism consumers can understand and accept us more and be invincible. Mianshui should promote its own eco-tourism propaganda theme by means of sightseeing, aerobic leisure vacation and green eco-tourism in scenic spots such as original ecology and natural springs and waterfalls, publicize the eco-tourism of Mianshui through multi-channel and multimedia packaging, and combine it with red tourism and ancient sites to create a famous eco-tourism brand and form a tourist hotspot.

(4) Strengthen the training of scientific management talents, and the government formulates relevant laws and regulations to protect the eco-tourism resources of scenic spots.

Scenic spots must attract excellent and high-quality professional management and service talents through various channels, cultivate existing talents through holding special lectures and professional training courses, continuously strengthen theoretical research on ecotourism, and prevent the destruction of ecotourism resources through legislation and other means to achieve scientific management.

(5) Developing eco-tourism products with outstanding regional characteristics and cultural connotations.

Characteristic is the soul of tourism resources, and it is attractive to have characteristics; Only with characteristics can we be competitive. The key to the success or failure of ecotourism lies in whether the development of ecotourism products has its own characteristics. Continuous water eco-tourism should absorb the advanced experience of developing eco-tourism at home and abroad, combine its own actual situation, and make use of primitive dense forests, rare plants and animal resources. We should vigorously develop unique and diversified eco-tourism products, such as focusing on green eco-tourism and aerobic recuperation. At the same time, in the process of developing ecotourism products, we should enrich ecotourism products according to the unique local cultural connotation and promote Mianshui ecotourism.

In short, Mianshui Scenic Area relies on the advantages of eco-tourism resources, combines the principles of protection and development, strengthens the awareness of fine products, increases the publicity of eco-tourism themes, highlights regional characteristics and cultural connotations, and builds its own eco-tourism brand, making it the most ideal destination for domestic and foreign tourists to carry out eco-tourism.

References:

Chen Rui, Xu Junrang, Liu Junbo, et al. Related Issues in the Development of Ecotourism in China [J]. Golden Card Project (Economy and Law), 201,(4): 384.

[2] Li Yan, Qin, and so on. On the development and protection of ecotourism resources [J]. Golden Card Project (Economy and Law), 20 10, (1 1): 28 1.

About the author: Xia, born in Ningxiang, Hunan, male, 1980, unit: Hunan Communications Vocational and Technical College, research direction: tourism enterprise management.