A proposal initiated by the Ministry of External Relations.

How to write a planning book? Welcome to read the planning book sponsored by the Ministry of Foreign Affairs.

A program sponsored by the Ministry of Foreign Affairs. Objective: To actively participate in the 4th Skills Culture Festival of the College.

Scope: Xiasha area (it can also be developed to Hangzhou urban area).

Second, the advantages of this activity:

This activity is a college-level activity, with the participation of all teachers and students in our college, and the number is nearly 10000. It is a very active group and a huge consumer group. For this group of people with similar ages and hobbies, they all have such consumption characteristics:

1. The range of consumer groups is concentrated, with strong pertinence and large consumption.

2. Easily influenced by the surrounding environment and easy to guide consumption.

3. It is easy to form a trend and radiate to the periphery quickly.

4. Strong receptivity, especially for new things.

Third, the merchant compensation plan

Remarks on the form of names

1. The company appears on the flyer as a sponsor or distributes the company's flyers at the same time. Projects can be independent.

2. Brochure promotion If the company has a new brochure, it can help distribute it and be provided by the merchants themselves.

3. Posters. Merchants appear on posters as sponsors and can print the company logo. Merchants can also design their own.

4. If there is a Yi Labao Association, the promotion merchants in Yi Labao can help build it on the day of the event, and the merchants will design and provide it themselves.

5. Some sponsors can post their own 1-2 posters on the exhibition board. This board of directors is not influenced by the propaganda of other organizations.

6. The publicity column promotes the sponsors' leaflets and posters. Our association arranges to post it on the bulletin boards of schools and apartments, and update it every two or three times.

7. Apartments and school aisles can be hung with banners with merchant characteristics, which is not suitable for commercialization.

8. It is possible to hang the banner of launching balloon with merchant characteristics in apartments and school aisles, and it should not be commercialized.

9. Website promotion The website report of this activity can be integrated into the company culture, and it is best for businesses to have electronic materials.

10. The radio station can publicize the company's information, which can be broadcast on the school radio column, and some publicity funds should be collected.

1 1. On-site display can introduce some items and materials needed by sponsors to merchants.

12. The publication of The Voice of Publishing has historical value.

13. prizes promotion prizes are sponsored by the company and can also be printed with patterns.

14. product promotion company products can be used as the only designated supplies for this activity. Sponsored products must meet the needs of the website.

15, staff supplies publicity staff can wear clothes printed with corporate logo to work, and project sponsorship can span all activities of the association this semester.

16. Two days before the publicity activity and on the day of the activity, you can set up a point to receive students' consultation, so you'd better introduce your company and give some money back to the consultants.

17. On the day of the promotion, the promotion can be held on the spot, and some venue fees will be charged.

18. The on-site publicity party can be decorated with props printed with business characteristics, or you can do some small games with company characteristics.

19. Guest Speech Your company can send representatives to participate in our activities, and you can speak on stage as a guest during the activities, preferably at the beginning or in the middle.

20. In the on-site thank-you activity, the company name appears in the form of oral thank-you, and the host, performers and players publicize the slogans and slogans of the merchants, with obvious effect.

2 1. On the day of the questionnaire survey, you can conduct a questionnaire survey at the information desk, and it is best to have a lottery.

22. When necessary, media publicity can invite major media in Guangzhou to interview, which requires a lot of sponsorship.

23. The image planning company can discuss and cooperate to plan an image show after this activity, both inside and outside the school, but the cost is extra.

Four, our hospital investment promotion way:

1. Banners were hung one week before the teaching corridor and apartment corridor caused a sensation. It was clear at a glance that the company could not apply for hanging banners in its own name for a long time.

2. Poster publicity: Posting large posters in all publicity columns of the whole school is enthusiastic, energetic, fresh and elegant, which can reflect the interests of sponsors while ensuring the publicity of related activities. Post it twice a week before the activity, and put it on the publicity columns of Hangzhou Vocational College and student apartments (our apartments are in the science and engineering and media living areas respectively, so as to promote these two schools). Located in roads and dormitory areas with a large population inside and outside the school, it is suggested that the company participate in the design of posters and leaflets and make them by itself, so as to achieve the best and most comprehensive publicity effect for the company.

3. Distribute leaflets to each dormitory in each dormitory area. Distribute leaflets twice in the previous week. The image of the issuing company will be in close contact with everyone, and the leaflets can be distributed together with the leaflets of the merchants.

4. Put a display board in the dining room and basketball court of the apartment.

5. The product exhibition will be held outside the event venue to show the company's products on a small scale. On the day of the activity, the company's products were displayed, which attracted the attention of people and passers-by in the school. It is suggested that the company prepare audio-visual products with company characteristics for live broadcast to achieve the best effect.

6. The on-site introduction three days before the event has good publicity effect and vivid image. If there are handsome guys singing and beautiful and sexy girls sending bills, the effect will be better. This method proved to be remarkable.

Five, about the sponsorship counseling materials.

1. Be familiar with your school and your club.

2. Collect information about recent activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.

3. After locking the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare more materials before departure, which can be the good side of similar activities in the school or some historical classics of the association.

5. Choose a good partner, and it is best to sponsor in groups of 2-3 people at a time, with men and women matching. Division of labor: who takes notes, who explains and who answers questions.

6. Choose a good route, specify the company address (it is best to go to multiple places at a time), and make an appointment with the person in charge of the company by phone first.

7. Go out and get sponsorship. Besides sponsorship, your actions and actions represent the image of the association, so pay attention to your words, deeds and clothes.

8. The biggest wealth of sponsorship is not that Labrador is sponsored, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into your experience and wealth.

The new semester has begun, and everyone is intoxicated with the joy of seeing new students again, and the international liaison department of our student union is about to start the new semester.

Since our senior graduated, all the important cadres of the International Liaison Department have been re-elected. Of course, our work experience is not enough, and we can only make progress slowly under the guidance of our predecessors and our own exploration, but I believe our ability will soon adapt to the work of the International Liaison Department.

Our main job this semester is to help school activities and other sponsors, which requires our efforts:

Activity plan book directory:

1. Introduction

2. Market analysis

3. Introduction of activities

4. Publicity plan

5. Budget

6. Appendices and remarks

I. Introduction

As spokesmen of youth, college students are always full of youthful vitality and fanatical passion. Campus students have their own consumption characteristics: consumer groups are concentrated, targeted and spend a lot of money; Easily influenced by the surrounding environment and easy to guide consumption; It is easy to form a tidal current and radiate to the periphery quickly; Strong acceptance, especially for new things. June this year is the best time for activities, product promotion and image planning. Because college life is on the right track, everything is going smoothly, and this month's homework is less than other months, so there will be more time to organize and participate in activities, not to mention that the school activity month is completely open and very active at this time. In this golden month of publicity, which organization takes the lead in planning creative activities, which organization can establish a good public image among freshmen, and which company can do the most effective publicity this month, which will surely occupy this big market of more than 20,000 people faster. Therefore, the Foreign Languages Institute carefully planned this party! The organization of this activity is not only based on the experience of successfully hosting the party in the previous three years, but also passed the analysis and discussion of the Student Affairs Office and the Preparatory Committee of the Student Union, which is very authoritative. In addition, this activity is the most distinctive and biggest sensational activity of the School of Foreign Languages. It is the signature activity of the Foreign Languages Institute and the highlight of this academic year, so it has been highly valued by the Youth League Committee and the leaders of the Institute and given great support and help. In addition, this activity has also received the help and participation of our brother student union, community and student organizations. At that time, it will definitely make the participants feel refreshed.

2. Market analysis (advantages of investing in university activities)

1. Compared with TV, newspapers and periodicals, the school's publicity is cost-effective, and the best publicity effect can be achieved with little money.

2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. If the company can carry out publicity in this environment, the effect can be imagined.

If conditions permit, merchants can also establish long-term friendly and cooperative relations with our student union. For example, planning a party together once a year, deepening the popularity of businesses inside and outside the school, and even radiating to colleges and universities on the road to learning institutions, is of great long-term significance!

4. Convenient application for activities: Merchants engaged in publicity or promotion activities in colleges and universities must go through a series of applications. Through cooperation with the School of Foreign Languages of our college, your company can obtain the approval of the school conveniently and quickly, and get the strong cooperation and cooperation of our college and various departments.

5. Efficient and cheap publicity: In the past school activities, we have accumulated a lot of publicity experience, and the strong publicity network of the school can achieve good publicity results in a short time. And there are enough human resources to complete publicity activities for your company!

6. More than 10,000 people will know about this activity, and at least 500 people will be able to participate (too many people are not allowed to enter because of limited space), which is widely circulated in colleges and universities.

7. If this kind of activity can be successfully held again, we will plan more activities in the second half of the year, and its grand occasion will be unprecedented. As a key lens, this activity has far-reaching significance and unlimited business opportunities!

Three. Activity introduction

1. Purpose of the activity:

This activity is a large-scale characteristic activity held in the spirit of enriching campus culture, activating campus atmosphere and improving the popularity of the college.

2. Organization:

Organizer: School of Foreign Languages, xx University of Science and Technology

Co-organizers: students' unions and societies of various colleges.

Sponsor:

3. Activity time:

200*-5- 16, 7: 00 pm10: 30 pm

4. Location:

School auditorium

5. Activity flow (plan)

Four. publicity programme

I. Time and Effect of the Project

flag

Be clear at a glance, hang it in the teaching building and the school corridor one week before the activity until the end of the activity. For a long time, companies can't apply for hanging banners in their own names.

poster；playbill

Posting posters on the publicity column of the whole school can ensure the publicity of related activities and reflect the interests of sponsors. Publicity column of student apartment. It is suggested that the company participate in the design of posters (exhibition boards), leaflets and schemes in order to achieve the best and most comprehensive effect on the company's publicity.

display (or exhibition) board

Three days before the activity, a display board was placed in front of the canteen and the third teaching hall, which was very eye-catching and was not affected by any other organization's propaganda. The board of directors is exclusively owned by the student union of our college.

Publicity of foreign schools (sufficient sponsorship fee) With the progress of school publicity, the publicity of foreign schools is carried out simultaneously, posters are posted on the main publicity column of brother universities, and leaflets are distributed to their students. About three days before the event, the company image will be promoted in major universities on Xuefu Road.

website

Activity plans will also appear in, for example? China blog? 、? World manager blog? 、? Zhenjiang home? On websites with strong regional influence.

School media: school radio station. It is suggested that the company bring its own 1~2 minutes to record the program and broadcast it on the radio; All relevant materials are ready for publication and typesetting.

Two. Remarks on the form of names

Naming right: the event can be named after the sponsor. Only when the total amount of sponsorship is over half, can the event have the naming right (5000 yuan).

The flyer company appears as a sponsor or distributes the company's flyers at the same time (this project can be independent and provided by the merchants themselves).

Poster: The merchant appears on the poster as a sponsor and can be printed with the company logo (the merchant can also design it himself).

Some sponsors' own 1-2 posters can be posted on the exhibition board (this exhibition board is not affected by the publicity of other organizations).

Posters and posters of the promoters are posted on the school bulletin board and the apartment bulletin board.

Banner publicity, activity sites and school aisles can be hung with banners with enterprise names.

The radio station can publicize the company information in the school radio column (charge some publicity funds).

Prize promotion prizes are sponsored, provided or printed by the company.

Product promotion company's products can be used as the only designated products for this activity (sponsored products must meet the on-site demand).

Staff supplies, propagandists can wear clothes printed with business logo to work, live props, etc. Project sponsorship can cover all the activities of the college this semester.

Guest Speech Your company can send representatives to participate in our activities. During the activities, you can speak on the stage as a guest.

If necessary, Zhenjiang media (radio) can be invited to interview. You must sponsor a large sum of money.

Product agency Your company's products can be represented by our student union for long-term cooperation.

Verb (abbreviation for verb) budget

Description of project quantity, unit price and total amount

2 posters, 40 yuan/piece. The company can also provide it (if 4 copies are needed for external publicity)

XX copies of leaflets, one in 300 yuan, 0. 15 yuan, which is exquisite and highly collectible (it can be used for publicity of the company and this event, with numbers printed on it, and a lucky draw can be held before and after the event).

The program 1000 0.2 yuan 200 yuan can be used to promote the company and this event.

Two banners, one for 64 yuan/Zhang 128 yuan, one for the activity site and one for the school aisle.

Digital photography 50 yuan contains batteries.

1 set of audio equipment for one day in 50 yuan.

Prop 500 yuan includes makeup, performance, etc.

50 yuan includes transparent glue, plastic thread, scissors, etc.

50 prizes 2-5 yuan 200 yuan winners and guests

The staff will drink water and eat 50 times, and 5 yuan 250 yuan decided on the same day.

300 yuan merchants can also provide food.

Drinks100 400 yuan, 2 yuan (provided by merchants)

Total? Yuan dynasty (1206- 1368)

Supplementary sponsorship scheme:

(1) Exclusive sponsorship

Exclusive sponsorship has the naming right of the event and all compensation schemes of the merchants.

(2) A number of co-sponsors (considering 2-3, each sponsor is about XX yuan) can get the naming right, and other sponsors appear in the event as acknowledgment units. Enjoy the terms of some merchant compensation plans, depending on the amount of funds sponsored.

(3) Merchants can choose their own publicity methods, and different publicity methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect. We are happy to accept it.

In addition to sponsorship funds, enterprises can also consider in-kind sponsorship, such as gifts for sponsorship activities. Provide souvenirs of your company to those who enter the venue, such as catering companies that can sponsor activities.

This incident? Novel form, strong lineup, wide audience, wonderful program and huge scale? In fact, it is the best in HKUST, and it will bring unexpected publicity effects and business opportunities to businesses.

Current prospect category:

Mobile phone, beauty salon, clothing, catering

Suggestions for soliciting sponsorship:

1. Be familiar with your school and your student union.

2. Collect information about recent activities inside and outside the school and activities of other student unions. By collecting this information, you can know which companies are interested and which companies are not.

3. After locking the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare more materials before departure, which can be the good side of similar activities at school or some classic activities of the Student Union.

5. Choose the route to go, specify the company address (it is best to go to multiple places at once), and make an appointment with the person in charge of the company by phone first.

6. Go out for sponsorship. Besides sponsorship, your actions and actions represent the image of the student union, so pay attention to your words and deeds and clothes.

7. The biggest wealth of sponsorship is not that Labrador is sponsored, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into your experience and wealth.

Doing a good job in school will also improve your ability. After all, it is very difficult to get sponsorship from the International Liaison Department. If you do well, you may get sponsorship from a company. If you don't do well or have bad luck, you will only be embarrassed by zero work performance.

However, everything needs personal efforts, and there is no doubt that efforts will lead to success. I believe it is very simple to do a good job in the external liaison department as long as you work hard.

I recommend it carefully.