Poster making skills-how to make posters?

Poster design skills, poster design and production steps

First, prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8~ 1/4. This scaled-down sketch is called a sketch. Because of its small area, poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as twenty or thirty. Try to use these sketches to solicit opinions from others, and select a few better ones for reference. Sketch mainly shows the overall composition effect, without showing the details of each constituent element.

sketch a design

Select two or three sketches to enlarge them to the original size of the poster frame, and pay attention to the arrangement and expression of various details in the frame. This mode is called design sketch. Generally, it shows the general effect of titles, illustrations, etc. , and text represents the number of words and paragraphs by drawing straight lines, and the distance between straight lines represents the size of words. It should be noted that the design sketch is an experiment in advertising production, but it is an important stage. After some sketches are enlarged to design sketches, the effect has changed obviously, even losing the balance of the picture. At this time, the enlarged manuscript must be readjusted, and the proportion, size, position, color and shape of each element in the picture should be rearranged. In addition, these design sketches still look very rough, but advertising designers or experienced advertisers can imagine the appearance of finished advertisements with great satisfaction.

It is a quick and effective method to design sketches by computer.

Choose one of several design sketches as the final scheme, and then make a design draft. With the development of computer graphics and image technology, computer graphics production has gradually replaced manual manuscript production in poster design.

The basic size of the poster is 30 inches× 20 inches (508×762mm), which is equivalent to the domestic format size. According to this basic standard size, other standard sizes, such as full opening, four openings, eight openings and so on, are formulated according to the paper opening. Common sizes are generous quarto and folio. In addition, some super-large posters are often used for wall advertisements and outdoor advertisements at stations, some of which are several meters long.

Posters are mostly made by lithography and used for posting in public places and shops. Skillful use of DTP technology can create exquisite poster advertisements. Of course, there are also some temporary posters, which are only hand-painted and not printed. This kind of poster has the nature of POP, such as temporary price reduction and prize sale of goods; Notify trade fairs and fairs; Fashion show or cultural performance, etc. This kind of impromptu hand-painted poster is mainly drawn with gouache paint or marker pen, and sometimes it is replaced by post-it notes. Most of them are hand-painted calligraphy, sometimes with illustrations, which is more casual and quick. Not as rigorous as printed posters. Its advantages are timely information dissemination, low cost and simple production. However, with the development of computer graphics production technology, this hand-drawn method has been gradually replaced. Efficient and fast computer-aided graphic design, which is output by a large-format color printer, is often used to make large-scale poster advertisements with high requirements and small batch, such as poster advertisements for windows and light boxes.

What are the creative skills of poster design? 1. Select black as the poster background. Usually, we are used to designing posters on white canvas. However, some visually interesting posters will avoid the white background and use black. If you use black, you can consider printing information and pictures with metallic ink or even bright white, so as to make an eye-catching poster. 2. Simple, simple and beautiful young designers are often keen to fill every corner of the canvas. But you don't have to do this. Simple works of art are often the most beautiful. The poster shown above is very beautiful, but it doesn't use complicated graphic elements. AnthonyLane designed these posters only by combining photos with key content. Refine and simplify your poster in this way, and only select the most critical elements and contents when making, and you can create elegant and exquisite graphic design works. 3. Add personalized fonts. Professional design is not limited to conventional fonts and neat layout. Try to use a font full of personality and rebellion, and eventually you will get a bold and personalized work (made by FAUPE) like the poster above. If you have enough time, take out a marker or any other writing tool you like, write down what you want to write, and create a decadent handwriting for your poster. Believe me, your handwriting is much more interesting than you think. 4. Using grid grid is one of the most useful tools. You can use it to create and design professional and neat works. Create a grid of your own posters to control the design, and you can make a professional design work like the above case. Once you design a grid as a solid foundation, you can use different font sizes and some simple design elements. You can use monochrome or complementary colors to create color contrast, as in the example above. 5. Try black and white photos. Are you still struggling with the photos for the poster? Turn it into black and white. This effective method can make elegant posters (as shown above, works designed by Sgustok Studio). When you are dealing with the photos on the poster, you should carefully consider how to cut them. The part you decided to cut out conveyed as much information to the audience as the part you left behind. 6. It takes you a lot of time to decide how to use and match these colors and how to apply them to your works. It is particularly troublesome for beginners in design. If you are only familiar with color and design, try to reduce the colors in your palette and don't give yourself too much burden. Try to match black, white and bright colors. Use bright color as the main color, white as the auxiliary color, and black as the emphasis color, just like the above example. 7. Reduce complexity and simplify it. Take LucasD_rre in the above picture as an example to make everything as simple as possible. Make sure your photos are of the highest quality and the typesetting is accurate and ingenious. Don't be obsessed with adding fancy decorations, just start with the basic elements. Don't focus on creating and adding some design elements to your poster. Keeping the basic content as much as possible is an effective way to make beautiful works. 8. Collage and cascade design elements and creative masks, or collage design elements increase the visual interest of posters. I don't know what I'm talking about. Refer to the poster case above. In this poster, there is no three-dimensional font. You can see a B-shaped mask display image, which is related to the copy on the poster. 9. Choosing the classic method is unwilling to take risks? Then try the classic method. Arrange regular black fonts on a white background and use interesting pictures or illustrations as the background. If you want to add some fun, adjust the opacity, as shown above. 10. Try to feel retro. Not all the works you design should conform to the current aesthetic trend. Retro works can be as eye-catching as fashionable works. Don't you believe it? Look at this amazing poster made by JessicaSvendsen. 1 1. Imitate movie posters Some of my favorite posters are made to promote excellent movies. Refer to the posters of your favorite movies or get inspiration from countless movie posters. The reliable solutions they provide won't let you down. I don't understand what this means. Look at the poster case above. Doesn't it look like what you saw in the local cinema? 12. Clear and fuzzy mashup I like the poster above, which combines clear and regular fonts with fuzzy background. This method can beautifully create unexpected visual contrast. Similarly, look for different methods, such as using filters and some processing methods to create beautiful and amazing design schemes. 13. Highlight the content with bold pictures. The poster shown above is part of RossGunter's personal project. For this project, he created a series of posters, which all adhere to the principle of "two core elements, consistent layout and a large number of graphics". Similarly, bold graphics are used to add vitality to simple layouts. You can break your own grid by using a large font or a large picture that exceeds the page. 14. Play with opacity. Put the color gamut layer by layer on the photo and adjust its opacity, and it will present a simple and modern style as shown above. Pay attention to the different colors used on different elements. Choose a bright color for the top element and a dark color for the bottom element. This will keep your different design elements from being confused. As far as the above cases are concerned, if the colors of the font and the color block are exchanged, the title can't be seen clearly. 15. Show your products. I like the square chairs arranged on the poster of Tournaud Company. If you are designing posters for one or a series of products, you can consider putting your products in the center. You don't have to list the photos of the products on the poster. You can draw some illustrations for your products like Noel Company. If you have a series of products, you can use a grid to arrange them, as shown in the case. This will not only help you arrange the content, but also save design time. In the end, your graphic design works will be balanced and coordinated. If you only make a poster of a single product, you can enlarge the illustration to fill the page. 16. Outside the page, all the elements in your poster are not strictly limited to the printed page. Let it overflow or fill the page at will. In this way, you will create fashionable and beautiful visual effects, such as the colorful work above Kui Malin. 17. Unexpected typesetting Like this case you saw, surprise your audience with some unexpected typesetting. Break the set grid or place titles and references completely at will. Finally, you may get a work as pleasing to the eye as the poster of Amman laboratory.

How to make the poster? In today's society, posters are widely used in various occasions, such as business activities, community propaganda, political propaganda and so on. Making a beautiful propaganda newspaper can attract people's attention, convey information and improve the propaganda effect. However, making a satisfactory picture is not an easy task. It needs many steps, such as preparation, planning, design and production, which need to be carefully considered and handled. In this article, we will introduce how to make posters and recommend a very useful design tool!

Before you start making, you need to have the following preparations: first, determine your purpose and theme. For example, you may need to promote a concert and a promotion, all of which need different themes and contents. Secondly, collect information and materials that need to be displayed, such as pictures, words, signs, etc., with sufficient quality and quantity. Finally, determine the size and proportion of the poster. You can refer to the existing size and proportion, or you can set it yourself as needed.

Before starting production, you need to select a design tool and create a new document. You can choose the right tools according to your own needs and proficiency. If you are not familiar with these tools, I suggest you choose the following one, because its operation is really simple and it is very suitable for Xiaobai. There are some preset templates in the software. You can choose a suitable template according to your own needs. If you have high-quality pictures, you can put them in the center of the poster and add some words.

After adding pictures, you need to add text and logo. Use fonts and colors related to your theme to design the title and body of the publicity newspaper. Add a logo or other graphic elements to increase its appeal. When adding text, you need to pay attention to the font size, color and typesetting. Also make sure that there is enough space between the elements of the poster, and the overall proportion meets your expectations. After the production is completed, it needs to be saved and exported to a format suitable for printing or online publishing. You can also export it to low-resolution JPG or PNG format.

Making posters is not an easy task, but if you have enough preparation and use good design tools, the task will become very simple. I strongly recommend using this design tool to make it. Learn to try!