Female doctor creates her own beauty kingdom entrepreneurial story

With an honorary doctorate in business from Dewey University in the United States, she started her own beauty kingdom …

From renting a beauty chair for 3,000 yuan, to owning a huge transnational "beauty kingdom", and then having an honorary doctorate in business from Dewey University in the United States, Cai Yanping, as the founder of a few national brands in China that can be marketed in the world, has become a legend of women in Taiwan Province Province since 10.

1992, Cai Yanping and "Yi Jie" Ms. Chen Xiangmei went to Shanghai and stayed in this city for only three days. It was these three days that made Cai Yanping change the scene of her life story from Taiwan Province Province to the mainland.

In the early 1990s, women in Shanghai began to express their pursuit of beauty. But many people are troubled by skin problems because they don't know the scientific beauty methods. "At that time, Shanghai's economic development and beauty market were similar to those in Taiwan Province Province when I started my business. My professional sensitivity tells me that there is room for' natural beauty'. " On the third day in Shanghai, Cai Yanping signed an agreement with Chongming County to invest 4.2 million US dollars to establish a beauty cosmetics factory.

In fact, Cai Yanping did not have much confidence in the factory at the initial stage of investment. As a believer, she just sincerely hopes to solve some employment problems for Chongming, which has inconvenient transportation. Even she didn't expect that in a short period of 10 years, she founded the brands of "natural beauty" and "natural beauty law", from Chongming to Shanghai to every corner of the mainland.

Of course, the hardships of starting a business cannot be explained clearly in a few words. In order to promote the beauty concept and products of "natural beauty", Cai Yanping made various beauty programs on TV and conducted skin tests for customers free of charge in big shopping malls; In order to cultivate local beauty talents in Chinese mainland, Cai Yanping held a free beauty training class and encouraged them to open their own shops and start businesses. In order to let more people join the "natural beauty" cause, Cai Yanping provides financial support for the franchise stores, but does not charge the franchise fees and management fees.

Today, Shanghai and Beijing each have a building named after "natural beauty". In many cities in Chinese mainland, "Natural Beauty" owns more than 1 1,000 chain beauty shops, more than 1 1,000 salons and spas, and more than 30 subsidiaries and branches. For mainland women, Cai Yanping and "Natural Beauty", which were quite unfamiliar before 10, have now become two familiar names.

Cai Yanping wrote her story in Chinese mainland as Cai Yanping's Shanghai experience. In this book,

In this best-selling book on the island, Cai Yanping wrote: For a long time, quite a few people have been asking me about my experience in Shanghai ... There were no special secrets along the way. I just put "love" on my career.

Unlike Cai Yanping who started from scratch, Ceng Lizhen, who founded "Nong Nong Wedding Photography" in Shanghai, came from a family business specializing in photography.

"In the old saying,' You Nong Nong' is often used to express the intimacy between lovers, while' Nong' in Shanghai dialect is exactly what you mean, and that's how the name' Nong Nong' came from." 1992 when starting a business in Shanghai, Ceng Lizhen and his five Taiwan Province cadres could only open the first wedding photography shop in the basement of a department store, but they gave it a romantic name.

For mainlanders at that time, a few hundred yuan of wedding photos was already a big expense, but even if the new people scrimped and saved, they would be included in the wedding budget. The gorgeous and dazzling wedding dress and brand-new professional service concept brought by "Nongnong" in Taiwan Province Province just catered to people's mentality. Soon, "Nongnong" has a large-scale wedding photography studio in Huaihai Road, Shanghai, which is the most fashionable, and has opened many branches in Zhongshan, Guangdong, Nanchang, Jiangxi and Jiujiang.

"Wedding photography is a' dream industry'. In order to attract more customers, we will follow fashion or create fashion. " Ceng Lizhen said that "In the Mood for Love" became a "cheongsam style" in Shanghai, and "Nong Nong" soon designed a number of wedding dresses mainly in cheongsam. At that time, about 80% of the newcomers chose this nostalgic style.

Unique and exquisite, it has welcomed many customers for "farmers". Last year, more than 6,000 couples left their most beautiful figures here.

Cai Yanping and Ceng Lizhen represent a special group-in Fujian, Guangdong, Shanghai and Jiangsu, there are many Taiwan Province women like them who start businesses or develop in the mainland.