The latest inventory of profiteering industry

Since the reform in 2003, the ROE of the banking industry has been relatively high, and it has always been a profitable industry that everyone yearns for. Last year, the data released by the China Banking Regulatory Commission showed that the net profit of commercial banks exceeded the trillion yuan mark, reaching 1.04 trillion yuan, an increase of 277.5 billion yuan over the previous year and a record high. According to this calculation, the average daily profit of commercial banks is about 2.85 billion yuan. Compared with the net profit of 763.7 billion yuan of 20 10, the bank's net profit growth rate reached 36% last year, which was higher than the year-on-year growth rate of 25.4% for industries above designated size in China last year.

Commercial banks attract an average of 2.85 billion yuan a day. Excluding huge management expenses and financial expenses, the banking industry still has a net profit of 1.04 trillion yuan. The economic logic that supports the amazing profits of the banking industry is only the word "monopoly".

20 12 financial report shows that compared with the bleak operation of most industries, the banking industry is still "the only good scenery here". The traditional five state-owned banks of industry, agriculture, China, construction and communications have a net profit of over 770 billion yuan, with a net profit of 65.438+0.47 million yuan per minute. No industry has ever been so rich in billionaires as the real estate industry, and real estate tycoons occupy half of the rich list in middle age. Compared with other industries, the profit rate of real estate may be lower, but because the sales of real estate are relatively easy, the sales volume is extremely huge, and the most important thing is that low input (basically relying on the funds of buyers, banks and contractors) and high output can be effective quickly, so the function of real estate to get rich is the most powerful. Looking at Hurun's annual wealth list, the share of real estate businessmen is more than one year, which is enough to show the strong gold attraction of the real estate industry.

However, the real estate market has always been very sensitive to funds. If the money is oversupplied, house prices will accelerate, and the central bank will take measures to tighten liquidity, and the motivation for rising house prices will also weaken. Nowadays, under the double pressure of taxes and loans, it is not easy to make huge profits from rising house prices. You can see how high the profit of liquor is from the side. A few years ago, CCTV's advertising standards were monopolized by liquor companies almost every year. One year, Qin Chi Wine put a big satellite in a prime location, which shocked the whole country. If there is not enough profit, which enterprise dares to be so generous.

Although the net profit of monopoly industries accounts for "half of the country", it is the gross profit margin that truly reflects "profiteering". Gross profit margin refers to the percentage of gross profit in sales revenue, which reflects the initial profitability of enterprise product sales. Generally speaking, the higher the gross profit margin, the more money a company can make. Once the gross profit margin of an industry or enterprise exceeds 40%, it means that related industries and enterprises have passed the threshold of "profiteering".

Statistics show that the banking industry is not the most profitable industry, because the gross profit margin is better than any other banking industry. In 20 12 years, the overall gross profit margin of liquor industry still stands out, accounting for more than 60%. Kweichow Moutai, LU ZHOU LAO JIAO CO.,LTD, Wuliangye and Yanghe have reappeared in the Jianghu, and their rankings in "100 most profitable A-share companies" have all risen in the 20 12 list, ranking 19, 28, 4 1 and 52 respectively.

The gross profit margin of Kweichow Moutai reached 92.27% even after the liquor industry was affected by plasticizer and consumption restriction. This is an industry that no one dares to mention. But everyone needs to face it sometimes. The biggest news about this industry is that it is very high on the list of profiteering industries over the years.

According to the survey, the cost of a funeral is staggering, including cremation fee, cosmetic fee, body receiving fee, farewell hall rental fee, wreath rental fee and so on. Shrouds and urns that cost tens of dollars often cost thousands of dollars. The cost of buying a cemetery or stupa is even more expensive, and the good location is as high as tens of thousands of yuan.

Why is there such a big profit margin? China people are a country that respects filial piety. After the death of a loved one, many people are willing to send their loved ones away in the final farewell process. This encourages the industry's habit of charging exorbitant prices. According to the statistics of the Ministry of Civil Affairs, China's annual funeral consumption reaches tens of billions of yuan.

An urn with a cost of only a few tens of yuan can be sold for three or four thousand yuan or more. When a relative dies, it often costs tens of thousands of yuan. Under normal circumstances, the profit of the funeral industry can generally be guaranteed at around 300%, even reaching 1000% or even 2000%. Huge profits have become the impression left by the glasses industry to the public. It is a common phenomenon that the price of a lens is tenfold from the factory to the hands of consumers.

According to statistics, about 300 million people in China wear glasses. If they update a pair every three years, the annual market demand will reach 654.38+0 billion pairs. At the same time, in the eyes of laymen, the glasses industry is an unclear profiteering industry. There is such a jingle: "20 yuan's picture frame, 200 yuan sells your favor, 300 yuan sells your friendship, and 400 yuan sells your quotation."

There are four major commodity categories in the glasses industry: frames, lenses, contact lenses and eye drops. Picture frame is a popular commodity, which requires high fashion and strong periodicity. The annual sales volume of car frames in China is about 80 million. Lens is an optical commodity, which pays more attention to the function of the product. Annual consumption of 200 million pieces. Contact lens is a kind of beauty product, which pays attention to the convenience and comfort of the product. Eye drops are consumables of contact lenses. Judging from the gross profit space of various products and their proportion in the total sales of optical shops, the average gross profit space of optical shops is about 5 times.

It should be said that there are three reasons for the chaos in the current optical market: First, a large number of small-scale optical shops are enjoying a feast of huge profits without professional technicians, professional equipment and irregular purchase channels. Second, the glasses industry is very professional, and information asymmetry leads to consumers being passively "slaughtered". Third, there are too many circulation links. Glasses often go through several layers of wholesalers and agents before they are put on shelves, and each layer will raise prices. This eventually leads to abnormally high sales price of glasses. Everyone knows the huge profits of drugs. In the eyes of ordinary people, the profit of drugs should be the highest. Ordinary people look down on this disease for two reasons. One is that the drug price is too expensive, and the other is that doctors are too shameless to prescribe high-priced drugs and get kickbacks.

China's medical industry is a mixed bag of fish and dragons and morally corrupt! Practitioners range from fraudsters to rapists. All kinds of liar hospitals are popular, medical care is popular, and media propaganda is used to deceive patients. A cold can cost you hundreds of dollars. That's great. You can often see it in newspapers from the ruins. The phenomenon of charging, prescribing drugs and receiving red envelopes has become the main means of income generation and a universal truth.

According to an insider, a drug with ex-factory price of 12 yuan is sold in 40 yuan, so the price difference circulation cost of 28 yuan money is about 15 yuan, and the so-called "circulation cost" is mostly rebate, which means that rebate accounts for 30% to 40% of the drug price.

Amid the condemnation of high drug prices, some cheap pharmacies have blossomed all over the country. The price of some cheap pharmacies is "45% lower than the approved retail price on average". However, even if the price is reduced by 45%, it is still profitable, and the huge profits of the pharmaceutical retail industry can be imagined.

For a long time, people have been discussing why drug prices are difficult to drop and why drugs are so profiteering. The exposure of GlaxoSmithKline's shady bribery has solved this problem to some extent. There is a chain in the pharmaceutical industry: travel agencies pay bribes to medical executives and preside over meetings; Medical executives use this money to pay bribes to relevant officials, associations, hospitals and doctors to promote drug sales; When doctors get benefits, they will prescribe more drugs and specific drugs to complete the "entrustment" of pharmaceutical companies; As patients at the end of the chain, there is nothing they can do except complain that the drug price is too expensive. Obviously, in such a chain, three parties benefit and one party suffers. The profits earned by others are ultimately borne by the patients. As Liang Hong, the former general manager of GlaxoSmithKline's operations in China, who was subjected to criminal compulsory measures, said, "If there are fewer meetings, some costs can be reduced and more people will benefit".

Health care products are different from drugs, not only the research and development and production costs are relatively low, but also they are not responsible for the effect. As long as the food is ok, it can always be sold. Because manufacturers with high profits can accumulate considerable wealth in a short time, it is conceivable that health care products have made a lot of real money in recent years. In fact, the harm of health care products to us also includes heartache once it is found to be ineffective.

The negative news has not hindered the development of the health care industry. By the end of 20 1 1, China had approved 1 1862 health foods. At the same time, health products and health care services have also risen rapidly, with an output value of about 300 billion yuan, second only to the United States. It is estimated that by 20 15, the scale will surpass the United States and become the first in the world.

The slogan of the health care industry is "How bold people are, how productive the land will be". As long as you have the courage and money, you can make a junk product bigger and stronger! Then euphemistically, we can't eat our food! At best, it is useless! All-round advertising bombardment, how bad customs come from, fills all the market space, and small enterprises have no room for development at all, even if they have good products. The "Xingyuan Herb" mentioned in that Hongmao post may be a good example. How many lives can you save if you can effectively prevent fatigue driving? Now it can only be sold in small circles, which also shows that it is difficult for small enterprises to become bigger and stronger. This is an industry that combines mystery, concealment and temptation. Over the years, the first impression is that signs with the words "adult products" and "gender health care" are hung in the streets. Narrow storefronts, sexy and naked posters, and red lights on street corners in the middle of the night have all branded this industry as "shady".

Industry status

"People need sex tools, just like eating when they are hungry and drinking when they are thirsty."

On August 28, 2003, the US Food and Drug Administration issued the Notice of the US Food and Drug Administration that analog AIDS should not be managed as medical devices. The state has relaxed the management of sex products in China. Sex products are no longer special commodities and do not need pre-approval.

The policy has changed the industry ecology. In 20 12, there were about 500 sex toy factories and more than 200,000 sex toy stores in China.

Up to now, the total market of sex toys in China is around 1000 billion. Li Yinhe, a sexologist, said that 70% of the sex toys in the world are made in China.

Profiteering analysis

Low cost is the main reason for profiteering.

The sexy underwear that looks attractive in the sex shop is made of the roughest cloth. The three-piece set of nurse, teacher and policewoman COSPLAY costs more than 500 yuan, and the purchase price is less than 100 yuan. There is a profit of nearly 500%.

A box of condoms, the purchase price is about 2 yuan money, and the words of new function and brand are hung in the sex shop, but they can be sold for dozens or even hundreds of yuan. There are also some so-called divine oils, sprays, anti-inflammatory potions and so on. As soon as the sex shop changed hands, the price soared 10 times.

Another reason for profiteering: buyers are often ashamed to bargain.

In shops, consumers rarely have the habit of bargaining. They panicked when they came in, asked the price, paid the money, and turned around and left. Few people will bargain. There's a popular saying in the glasses industry: 20 yuan's glasses are sold to you, with 200 yuan as a favor and 300 yuan as a friendship, and 400 yuan as an offer. The profiteering glasses industry is actually a gray interest chain with low cost, high pricing and high discount.

Industry status

The ratio of the gross output value of China optical industry in 20 12 years is 201more than 0/year16 billion yuan. About 300 million people in China need vision correction, and the annual retail sales of glasses is about 23 billion yuan.

Profiteering analysis

First of all, the cost of glasses is very low compared with the selling price.

In Danyang, the hometown of glasses in China, "memory alloy frames" 1 1 yuan, "fashion alloy frames" 16 yuan, "plate frames" 16 yuan, among which the most expensive is pure titanium frames, and each pair only needs 60 yuan. However, as soon as they entered the store, the price of these spectacle frames soared, rising by 10 times or even 50 times.

Secondly, the technical threshold is not high: the optical matching process only takes ten minutes.

The actual processing time of glasses is much shorter than the time claimed by the clerk, and some only need 10 minute. The reason why customers have to wait for a few days is that unified delivery and processing can save production time and the cost of machine loss as a whole.

In Beijing, coated lenses with refractive index 1.56 are generally around 300 yuan, refractive index 1.6 1, lens 600 yuan, refractive index 1.67, and lens price is around 800 yuan.

In Danyang, Jiangsu Province, the most common and matching lenses, the refractive index 1.56 plus green film resin, the wholesale price of each pair is only 8 yuan; 1.56 gold film resin lens each 19 yuan, 1.6 1 aspheric resin lens each 2 1 yuan. With the improvement of people's quality of life in China, they are more and more concerned about their health. In recent years, the health care products market is booming, especially on holidays, and the sales volume has soared, which is a good entrepreneurial direction for Qian Jing.

Industry status

The negative news has not hindered the development of the health care industry. Even in the case of global economic recession, the sales share of 20 1 1 year health care products accounts for 600 billion US dollars.

Profiteering analysis

The health care industry is profitable, mainly including the following factors:

First of all, the problem of population aging in many countries in the world is becoming more and more serious. The elderly over 60 years old in China account for 13% of the total population, about1700,000 people. Their demand has promoted the development of health care industry in China.

Secondly, about 2 billion people are overweight and obese, and the global living habits have also promoted the development of the health care industry.

Third, the improvement of living standards and the enhancement of income control are also key factors for the growth of demand for health care products.

Fourth, the research on health food in global medicine has made rapid progress. In the next few years, the health care industry will continue to develop at a high speed, and China's industrial policy must be followed up. First, we should concentrate on supporting domestic large-scale health care products enterprises; second, we should prevent foreign enterprises from devouring China food and health care industry. Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. Especially in recent years, the concepts of cosmetic care and slimming beauty have been constantly publicized by the mass media, which has aroused almost every woman's love for beauty, thus stimulating the rise of the female beauty industry. Women's "beautiful industry" has great opportunities to make money.

Industry status

At present, the market of beauty industry in China is about 300 billion yuan every year, and the beauty economy is increasing at the rate of 15% every year. With high profit and huge market, countless new beauty products, high-tech nursing instruments and high-tech slimming equipment come out every year.

China Beauty Economy Annual Report points out that China beauty economy is becoming the fifth largest consumption hotspot of China residents after real estate, automobiles, electronic communication and tourism.

The total number of employees in China's beauty industry is about 1 1.2 million, and the total number of urban beauty institutions in China is about15.42 million, with an annual output value of168 billion yuan. It accounts for 1.8% of the national GDP.

Profiteering analysis

"Rosebud 3 yuan money a pack, beauty sheets 1.5 yuan one, beauty underwear 0.4 yuan one, milk bath salt 2 yuan one, mint foot salt 4 yuan one." The gross profit of the beauty industry is as high as 90%. China is the market with the largest number of infant brands in the world, which can be said to be full of flowers and chaotic competition.

Industry status

At present, the number of infants aged 0-6 in China is 654.38+0.8 billion, and the prospective market capacity is 500 billion yuan. "Take diaper products as an example. Babies under one year old use an average of 5 tablets a day, 2-5 yuan per tablet and 300-600 yuan per month. "

Pei Fei, vice president of China Baby Industry Association, calculated an account: Newborn babies spend at least 2,000 yuan every month, including medical treatment, photography, nursing and other expenses besides daily necessities. This 500 billion-a-year cake is the natural driving force for the development of the maternal and child products franchise industry in China. "

Profiteering analysis

The products of the baby products industry are divided into two parts: one part is the mass goods area (including diapers, wet wipes and food); The second is the profit commodity area (including toys, special safety supplies, daily necessities and toiletries).

The paper products in the mass goods area have zero profit, and the food profit rate is 5%; In the profit-making commodity area, toys are 60% off, outdoor clothes are 3.8% off, daily necessities are 6-6.5% off, a few commodities are 30% off, toiletries are about 70% off, and special products are about 40% off, with an average purchase discount of 4.94%, which is equivalent to the retail price 100 yuan. The purchase price is 49.4 yuan. The net profit of this business is 40%. Wedding photography began to appear in Chinese mainland from 1992, and a large number of wedding photography shops appeared in 1994. In just 20 years, it has changed from a luxury to a necessity for marriage. The concept of "once in a lifetime" makes the wedding photo market profiteering.

Industry status

With the rapid economic growth and the continuous improvement of residents' living standards in China, wedding photography has attracted more and more attention and enthusiastic participation of young people. About 6.5438+million couples get married every year in China, and the expenditure of urban couples on weddings alone reaches 465.438+0.83 billion yuan, of which wedding photography accounts for about 654.38+05% of the total wedding expenditure.

There are about 450,000 wedding photo studios, photography companies, photo agencies and photo studios in China, with nearly 5 million employees in related industries. Wedding photography has become one of the most promising industries in China, where competition and opportunities coexist. Compared with wedding activities such as wedding banquets and wedding candy, wedding photography has a larger profit margin of 30%-40%.

Up to now, the turnover of large-scale wedding photography enterprises in China is more than 20 million yuan, that of medium-sized enterprises is 8-20 million yuan, and that of some super-large enterprises is more than 50 million yuan. At present, there are more than 450,000 portrait photography enterprises in China, with more than 6 million employees and an annual turnover of over 90 billion yuan.

Profiteering analysis

Labor: 567 yuan

The monthly salary of the highest-ranking chief photographer in the studio is about 8000 yuan. The so-called Taiwan Province photographers are just ordinary photographers who have studied with senior photographers, and no customers will really verify their identities.

The salary of photography assistant is much lower, about 2000 a month. Makeup artists usually earn 4000 yuan a month, which is already in the middle and high end. The late designer, skilled, earned about 3000 yuan a month.

The total monthly salary of these four people is 17000 yuan. Even if these four people serve one-on-one, they only receive a couple of new people every day. In fact, this is basically impossible. Then the labor cost of each couple is 567 yuan for 30 days a month.

Clothing: 200 yuan

All kinds of new products, fine products and distinguished dresses added by the photo studio are at least one or two hundred yuan each time, but at most four or five hundred yuan. Some of those ordinary clothes are only tens of dollars. Clothes are used repeatedly and rarely washed. Even if the cleaning cost is included, the cost will not exceed 100 yuan if it is shared equally with each couple.

There are also consumables such as cameras. Wedding photography will not use too good equipment, including the loss of shutter and flash, about 50 cents per photo. A couple takes 200 photos, and the equipment loss cost is about 100 yuan.

Location: 750 yuan.

According to the calculation of large shops with 400 square meters in the bustling area, the rent is about 65,438+10,000 yuan a month. It is conservatively estimated that a photo studio of this scale receives seven or eight pairs of guests a day, which is 2 10 to 240 pairs of guests a month. The average rent per pair of guests is less than that in 500 yuan. Even if the renovation costs are included, this expenditure is around 550 yuan.

There's one more place. Generally, the location fee will be charged. Including the bus fare, the expenditure of framing fee is around 200 yuan.

Output: 33 1 yuan

According to a photo studio, a set of 8800 yuan is a "gift" photo album: 18 inch advanced waterproof photo album, a 200 yuan,10 inch advanced customized virgin photo album, 100 yuan, 40 inch widescreen magnification, one 100 yuan,.

The increased production cost is 473 yuan. But these are retail prices. Studios have long-term agreements with production companies, and some studios even have their own production factories. The production cost is definitely not that high, at least 30% off. In this way, the production cost is about 33 1 yuan at most.

Total: 1848 yuan

This is about the cost of a set of ten thousand yuan wedding photos. It should be noted that many details of this set of data, such as labor, clothing and venues, are calculated according to the highest specifications. In fact, many photo studios spend much less on these aspects. Therefore, it is no exaggeration to say that the actual cost of a wedding photography set of 10000 yuan is more than 1000 yuan.