Planning scheme of Mid-Autumn Festival promotion activities in shopping malls

In order to ensure the orderly and powerful activities, we need to start making the activity plan in advance. The activity plan is a written plan of an activity. So what problems should we pay attention to when making an activity plan? The following are the planning templates (generally 3) for Mid-Autumn Festival promotions in shopping malls that I have carefully arranged for your reference only. Let's have a look.

Shopping Mall Mid-Autumn Festival Promotion Plan 1 1. Mid-Autumn Festival Moon Cake Street Mid-Autumn Festival-Spend the full moon festival and enjoy it together.

Objective: The massive display and novel design layout of moon cakes will attract customers' desire to buy, thus creating popularity and driving the overall sales of the whole food area and even shopping malls.

Time: September12-September 28th.

Venue: the second floor of the shopping center

Key points:

1. The planning department will design and make a lot of beautiful moon cakes before September 1 1. And around the pile head, there are also on-site publicity facilities with strong traditional cultural atmosphere.

2. The purchasing department and the supermarket department display various brands of moon cakes in a planned way to ensure sufficient supply and rich categories.

3. During the activity, the service center plays greetings, legends, origins and other contents about the Mid-Autumn Festival.

2. Mid-Autumn Festival activities in dialect poetry recitation-homesickness, homesickness, folks.

Objective: To create a stunt with regional characteristics and national language and culture, attract consumers' attention, arouse their sense of home, enrich the cultural marketing model of our shopping mall, strive to create an "eyeball economy" and drive the development of the consumer market. At the same time, improve the affinity of shopping malls and shape the brand image of enterprises.

Time: September 10, September 17, 7: 30 pm on September 24th.

Venue: Shopping Center Stage

Key points:

On September 20XX 1 day, the service center began to accept registration. Applicants must be at least 10 years old, regardless of gender. Shopping registration is not required. Applicants need to accept the dialect survey of the service center in advance, and they can register if they pass the test.

2. Participants don't need to shop, but they must recite a classic vernacular prose or poem (within 500 words) in pure hometown dialect during the live performance. Prose and poetry are provided by our shopping mall.

3. Our shopping mall organized a jury composed of five judges to grade the players at the competition site that day. Settings: "Most Shock Effect Award", "Most Creative Award", "Most Potential Newcomer Award" and "Most Vivid Award". Honorary certificates and bonus 200 yuan (shopping vouchers) will be awarded respectively. The remaining unsuccessful contestants presented souvenirs.

4. The applicants are mainly representative regional dialects, such as Dongbei dialect, Hunan dialect, Sichuan dialect, Henan dialect, Shaanxi dialect, Cantonese, Hakka dialect and Yunnan dialect. You can sign up for the competition on the spot, and all employees in the mall can participate.

3. What's the value of Mid-Autumn Festival activities-everyday parity is really affordable

Objective: Organize activities, increase the unit price of customers, give customers tangible benefits, improve customer loyalty and effectively promote the sales of department stores. Giving customers tangible benefits is the most direct, simple and effective marketing method.

Time: September1-September 9.

Venue: shopping center lobby

Key points:

1. Customers who spend more than 50 yuan on the third and fourth floors of Wan Jingang Department Store (clothing area, leather shoes and leather goods area only) or spend more than 60 yuan in the supermarket area can buy a catty of crystal Fuji apples at the event site with a computer receipt.

If you spend 100 yuan in the department store area or 80 yuan in the supermarket area, you can buy 2.5 liters of Jupao Coke with a computer receipt at the event site.

If you spend more than 150 yuan or 100 yuan in the department store area, you can buy a pack of 3 kilograms of Jinwei high-performance lemon washing powder at the event site with a computer receipt.

If you spend 150 yuan in the department store or supermarket area, you can buy a roast chicken by adding one yuan at the event site with the computer receipt;

If you spend money in 500 yuan in the department store and 60 yuan in the supermarket, you can add one yuan at the event site with the computer receipt.

Customers cannot enjoy cumulative discounts. Redemption can only be made within the existing basic restrictions.

2. The department store is responsible for the negotiation of sales deduction points of some merchants in the counter during the activity, generally 5- 10 is appropriate, and the salespersons are given targeted publicity and training for the activity, and regular meetings are held to dispatch questions and answers on the spot to ensure the popularization of the activity.

The purchasing department is responsible for the negotiation of gifts and the supply of exchanged goods. The cashier department is responsible for the on-site cashier who exchanges goods.

The loss prevention department is responsible for maintaining the order of the event site. The service center is responsible for the broadcast and publicity of the games.

4. "Cake Cake" Mid-Autumn Festival gift-Golden Harbor Mid-Autumn Festival gift

Objective: To organize activities to increase the unit price of customers, give holiday greetings to the main consumers of our shopping mall-foreigners, improve the affinity of our shopping mall and promote the overall sales.

Time: September 21-September 26.

Location: Service Center

Key points:

1. Customers who spend more than 100 yuan and 100 yuan in any part of Wan Jingang can get a hardcover moon cake (2 pieces) at the service center with a computer receipt.

2. Computer receipts cannot be accumulated and are valid on the same day. A receipt can only be exchanged for moon cakes once.

The purchasing department ensures the quantity and quality of mooncake gifts.

4. The department store, cashier department and supermarket department are responsible for the customers' initiative to publicize the watermelon delivery notice to front-line personnel.

5. The king of mooncakes-the biggest mooncake at Qiaotou.

Objective: To create a news stunt and make it a highlight of local Mid-Autumn Festival activities.

Time: September1May-28th.

Venue: atrium on the first floor of the mall

Key points:

1. The purchasing department contacted the merchant to make a big moon cake for free. It is about 1.8m in diameter and contains hundreds of small moon cakes. Indicate the manufacturer's brand name or the name of our shopping mall, and put it in a prominent position in the atrium on the first floor. Completed on September 65438, 2004.

2. The planning department specially made a glass showcase, which was responsible for the advertisements of big moon cakes, the origin of moon cakes and other holiday contents, and arranged to distribute them to customers on the square dance platform on the night of Mid-Autumn Festival, interspersed with games and small performances.

3. The damage prevention department is responsible for the safety maintenance of the display of big zongzi and the order of food sharing activities.

6. Golden Harbor Mid-Autumn Festival-everyone has worked hard!

Objective: To improve the morale and sense of belonging of internal staff. Similar relaxation activities also help to improve work enthusiasm and let customers see the vitality, internal culture and corporate face of our company.

Time: 23:00-0:30 on Tuesday, September 28th.

Venue: Square Stage

Key points:

1. The planning department will collect programs from various departments and rehearse them carefully before September 26th, including singing, dancing, reciting and telling jokes. Each department should provide at least one program.

2. During the activity, relevant departments such as purchasing, food and fresh food prepare enough PRATY consumer goods such as drinks, beer and food, and put them on the table beside the stage, so that employees of all departments can have fun at the activity site.

3. The activity field of the damage prevention department is fenced, and all the leisure chairs are put inside for the use of internal personnel.

4. The personnel department distributes moon cakes on the spot. And all employees share the "king of moon cakes".

5. The planning department prepares enough karaoke discs, debugs the sound system, and prepares rear projection TV and small TV for internal personnel to sing live.

6. The personnel department sent a congratulatory gift to the employees who celebrated their birthdays in September on the stage, and the fresh food department provided a big cake to congratulate them on the spot. The general manager delivered a speech at the scene, expressing holiday greetings and condolences to everyone for their long-term hard work.

7. During the activity, customers can also participate in performances as appropriate.

7. Spend the full moon photography package as a gift-keep the beautiful moment.

Objective: To improve the image and sales of wedding photography counters and increase the overall sales.

Time: September 19-30.

Venue: Photography Counter of Shopping Center

Key points:

1. During the activity, customers can shop in 98 yuan in department stores on the 3rd and 4th floors, and then enjoy the "5A Value-added and Money-saving Project" in the photography counter of Love Life (Paris Spring) on the first floor.

2. Activities include free mobile phone paintings, 1 yuan wedding photos, free wedding services and other items.

Department stores should closely monitor the service quality to avoid cheating and customer complaints.

4. The specific activities are operated by the Pampered Life (Paris Spring) photography counter. The owner of the counter designs the detailed DM distribution by himself, and the printing expenses are borne by the counter.

8. wedding show in love-15 Sixteen moon circles.

Goal: increase sales, gather popularity and show employees' elegance.

Time: the evening of September 29th.

Venue: atrium or square on the first floor

Key points:

On June 1 day and September 10, eight female employees who meet the requirements of height and temperament and an appropriate number of male employees were selected to form the "Golden Harbor Baby" group. The planning department hired professionals to conduct catwalk training and etiquette training, and applied for the company to give each person a monthly post allowance of 50 yuan shopping vouchers. In future marketing activities, "Golden Harbor Baby" can be seconded for special promotion activities and clothing brand promotion shows.

2. The department store is responsible for collecting wedding dresses and makeup cooperation from Paris Spring. The live stage will show its brand image to customers.

3. The loss prevention department is responsible for maintaining the safety order of the activity site.

9. Mid-Autumn Festival Mid-Autumn Festival activities-buy moon cakes solve riddles on the lanterns.

Goal: Continue to spread traditional culture, so that customers can enjoy both material civilization and spiritual life.

Time: September 25th, 26th and 27th.

Venue: Watermelon Street Area and Service Center

Key points:

1. Guests can participate in quiz activities without shopping, and each person is limited to one quiz at most. Internal personnel are not allowed to participate.

2. During the activity, the planning department will make 300 paper riddles (written with a brush) every day and post them on the ceiling of Moon Cake Street. If customers want to guess a riddle, they just need to remember the number of the riddle and tell the answer in the service center. If it is right, you can get a small gift; if it is wrong, there is no gift. Paper lantern riddle prize: a gift.

● Media promotion for Mid-Autumn Festival:

1, body banner 10, and there is a big banner on one side of the building.

On the evening of 23-27 September, the theme advertisement of Qiaotou TV Station was broadcast.

3. color DM newsletter 2. 20,000 copies each (4P can be distributed at the door in three activity periods).

Shopping Mall Mid-Autumn Festival Promotion Plan 21. Theme:

Autumn moon in love-a large lantern riddle activity

Second, the activity time:

XX。 XX-XX。 xx

Three. Location:

The middle hall on the first floor of the shopping center.

Four. Activities:

During the activity, anyone who shops in 50 yuan (including 50 yuan) in this mall can participate in the lantern riddle activity, and the winner can get a beautiful gift; Limited to 200 copies per day, first come first served, while stocks last.

(1) Activity Details:

1. During the activity, anyone who buys a single ticket in this mall over 50 yuan (including 50 yuan) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.

2. Send out 200 prizes every day, the quantity is limited, while stocks last.

3. With a valid sales receipt, the customer first goes to the exchange office on the first floor to verify the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.

4. For each riddle (No.65438 +0 to No.200), the customer should remember the riddle or take off the riddle, and report the riddle and the answer to the staff at the exchange office in the central hall, guessing at most three times. Those who still can't guess are disqualified. If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.

5. After the guesser wins the prize, the staff will replace the original riddle with a backup riddle for the customers behind to guess. This way can increase the interest and participation of activities and reduce the workload of staff. )

6. The Operation Department arranges three staff members to be responsible for the prize exchange, and checks whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.

(2) Coordination of activities:

1. Operation Department: arrange three staff members to win prizes, among which 1 designates the team leader to be responsible for handling the unexpected events during the activity.

2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.

3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.

4. Property Management Department: layout of the central hall and activity venues.

5. Service desk: do a good job of customer consultation.

6. Other departments: assist in writing riddles and prepare activities related materials.

(3), on-site materials and personnel division:

The completion time of the work content completion department

Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddles, prepare prizes, and track and plan the whole activity.

The whole process of personnel arrangement and training of the exchange team, as well as the handling of emergencies in venues.

On September 265438, 2 1 before the site layout of the main venue and activities, prize-winning platform material management.

Maintain the order at the event site and prevent theft and loss of prizes and articles before and during the event.

Assist in writing riddles and preparing materials related to activities, as well as the whole process of administrative and other activities.

Verb (abbreviation for verb) Total cost:

Serial Number Item Number Item Description Total Price (Yuan)

1 west gate activity painting 1 3.24*6.65 m 345

2 Exchange Desk, 2 Company Resources, 0

3 employee seats 3 company resources 0

Four colored papers, 600 sheets, 600 sheets.

5 lanterns, 200 company resources, 0

6 markers 10 black 200

7,600 prizes, 300 prizes and 6,000 prizes.

8 unforeseen expenses 1000

Total cost: 8 145 yuan only.

Shopping Mall Mid-Autumn Festival Promotion Scheme III. Activity Background:

Mid-Autumn Festival is a traditional festival in China. At this time of year, moon cakes become the best gifts for friends and relatives to express their blessings. However, due to overtime, temporary business trip, face problems, too many people to send, face-to-face delivery is very troublesome and many other reasons, people can only give up this blessing even if they want to send it. At present, most supermarkets in Wuhu area have implemented the usual promotional activities such as discounts or other gifts, and customers have lost interest in this. It is difficult for some people to express their feelings by giving gifts directly in person.

Second, the theme of the event:

Don't worry about giving gifts in the Mid-Autumn Festival. The ambassador will personally deliver them to your home. (* The Mid-Autumn Festival ambassador in the shopping mall personally sends blessings to relatives and friends to solve your gift-giving worries)

Third, the target population:

People who cannot give gifts to relatives and friends for various reasons.

Fourth, the purpose of the activity:

1. Increase the profit of mooncake sales and increase its sales through this activity.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Verb (short for verb) activity:

1, time: * month * day-the day before Mid-Autumn Festival.

2. Location: The activity is limited to Wuhu City.

3. Activity preparation:

(1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

(2) Drivers must be familiar with urban driving routes, minimize time consumption during transportation and improve transportation efficiency.

(3) Educate "Mid-Autumn Festival Ambassadors" in language and action, and learn how to deal with problems.

(4) Appropriately increase the price of moon cakes to maximize the overall profit.

(5) Contact the card dealer and buy a certain number of exquisite cards, preferably cards that can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

4. Promotion of activities:

Posters were posted in the mall about a week before the event was implemented, and the publicity breadth was also strengthened through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

Six, matters needing attention:

1. Customers should package the gifts according to their own requirements, and ask and register the detailed address and the best delivery time. It is best to ask customers to provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.