Traditional Culture Encyclopedia - Photography and portraiture - Who is the founder of McDonald's?
Who is the founder of McDonald's?
The origin of "the father of McDonald's"
In the early 1950s, Crocker was a seller of milk mixers. Once, he sold the 10 milk mixer to a restaurant in California. He was curious about it, because he didn't think it necessary to add a 10 milk mixer to a restaurant, so he went to that restaurant to have a look. As a result, he was deeply inspired by the business philosophy of the two McDonald's brothers in that restaurant: low price, fast service and allowing young people to enjoy in the car. Ray kroc thinks that the McDonald's brothers' practice is revolutionary and can be copied to other places, so he has his first McDonald's restaurant in Chicago.
At first, ray kroc cooperated with McDonald's Brothers in the form of franchise stores. 196 1 year, ray kroc bought the ownership of McDonald's restaurant from McDonald's brothers for $2.7 million, and promoted McDonald's restaurant to the whole country in the form of chain. By 1968, McDonald's began to March overseas and eventually became the fast food "giant" with the largest number of branches in the world.
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