Location shooting skills of advertising films

What are the shooting skills of location in advertising film shooting? Shooting skills are very important if you want to shoot a good commercial film. I believe that advertisements made by people who don't know the skills will not be liked. Therefore, if you want to shoot more attractive commercials, you must master the shooting skills of commercials. Let's take a look at the location shooting skills in advertising film shooting with me!

1) Shooting of sun scenes and night scenes

1. When shooting in the sun, all parts of the scene have good color rendering and high color temperature. The color temperature of camera filter is usually 5600K or 5600K+25%ND. After carefully adjusting the white balance, you can get better shooting results. The outdoor scene is set in bright sky, while the indoor scene is set in bright doors and windows. They all use the ether sunlight as the light source, with uniform illumination and high brightness, showing a perspective effect of near darkness and far brightness under a bright background, and the contrast between light and dark of the scene is small. Should be paid attention to when shooting in windy weather? Front and slope? Directional shooting. This can fully express the wind in the picture, such as the branches and leaves swaying with the wind, which can enhance the expressive force of the picture.

2. Night scenes have many functions in advertising film shooting, such as exterior night scenes, interior night scenes, moonlight, firelight and lighting night scenes. There are usually two ways to shoot night scenes: one is real-life shooting. In this case, the adjustment of camera white balance and the selection of color filter should be mainly based on the color temperature of the dominant light source in the picture; Another way is that in many cases, we simulate the night scene during the day. In order to create a hazy feeling of moonlight, you can choose a color filter of 3200K and pay attention to narrowing the aperture, thus creating a realistic night scene effect. In addition, choosing scenes or objects with high brightness in the surrounding environment, or places with reflective water surface, can avoid being dark above the horizon and appearing monotonous and dull. In order to create a real and credible night scene atmosphere for the subject, in addition to a large area of black screen in the night scene, special attention should be paid to the configuration and processing of local brightness.

2) Shooting at sunrise and sunset

1. When the sun is not below the horizon, if the white balance is adjusted according to the color temperature at this time, a color filter of 3200K is generally selected, and the white balance is adjusted before shooting. This greatly increases the proportion of blue-green signals, and as a result, the sun turns white instead of the rising sun, which shines everywhere, greatly weakening the artistic effect; If you choose 5600K color filter directly, as long as people don't feel dazzling when watching the sun, it will be better to shoot it directly with a camera.

When the sun is below the horizon, light is characterized by a bright sky. The brightness of the rising sun and the afterglow of the falling sun decorate the horizon, and the ground scenery is illuminated by clouds in the atmosphere, reflected light and scattered light in the sky, still retaining a certain level. At this time, the color temperature of light is low and unstable, generally around1500 k ~ 2400 k. The color of the sky is constantly changing, showing a strong orange-red tone near sunrise or sunset, and the farther away from the sun, the lighter the orange-red tone. The color temperature also changes in layers. At this time, compared with the sky, the ground scenery has a large contrast between light and dark, which is not suitable for shooting close-ups of characters, expressing their expressions and details, and can be used for shooting silhouettes.

3) Shooting in rainy days

1. In rainy days, outdoor light is a kind of scattered light. Under normal circumstances, when shooting in rainy days, the color filter of the camera should be 5600K+25%ND, and sometimes it can be 5600K. When shooting in rainy days, we should pay attention to the following points: First, try to set off the rain on a sunny background, and the dark background is the key to highlight the rainy scene. Try to make the background behind the subject closer to highlight the rainy scene, and pay attention to avoid large areas of bright sky as much as possible.

Second, pay attention to the selection and application of foreground to deepen the picture effect. Because of the psychological feelings caused by the prospect to the audience. Third, pay attention to the choice of umbrellas, raincoats and other obvious rainy day modeling tools to highlight the rainy day scenery. The fourth is to pay attention to the shooting angle.

2. On cloudy days, because the sun is blocked by clouds, the lighting of the scene mainly depends on scattered light, and there is no obvious object projection on the ground, so the contrast between light and shade of the scene is small, the light is soft, and the difference between light and shade of objects and the scene is small. This kind of weather is dominated by blue tones, and the color temperature of light is generally around 7000K, which is higher than that in sunny days. Therefore, the color filter of the camera should be 5600K+25%ND, and then carefully adjust the white balance to get a better picture effect.

In addition, pay special attention to the light on cloudy days, and there are also subtle levels of light and shade transitions. After a large number of scattered sunlight, the incident angle of the light on the surface of the object is not obvious, but it will not absolutely lose the directionality of the light. First, when shooting on cloudy days, we should pay attention to the choice of foreground, generally try to choose darker foreground, which can overcome the shortcomings of gloomy and flat picture; Second, we should pay attention to the selection and processing of background. For example, when shooting a picture with human facial expressions, the human face should always be in the bright area of the picture, and the background color is slightly darker than the human face. We should try to avoid using bright objects or the sky as the background. Third, pay attention to controlling the depth of field. Because the illumination of light is low when shooting on cloudy days, people often turn up the aperture, so we should pay attention to controlling the depth of field and make the picture vivid and well expressed when necessary.

4) Shooting in snowy days, because most of the ground scenery is covered with snow, the reflectivity is extremely high under the sunlight, which exceeds the tolerance range of the brightness of the scene recorded by video tape. Therefore, when shooting snow scenes, the first thing to pay attention to is to control the exposure. Compared with shooting ordinary scenery, in most cases, it is necessary to reduce the exposure of 1 ~ 2 aperture, and some even more. Therefore, manual aperture should be used to control exposure, and exposure value should be taken as the richest level of snow tone in the picture.

Secondly, the color filter of the camera should choose 5600K+25%ND file or 5600K file. Because the color temperature of a large area of snow can reach about 7000K, if you choose 5600K+25%ND file and carefully adjust the white balance, you can get a good picture color reproduction; If you choose 5600K and adjust the white balance, it is easy to make the picture blue. Of course, this also varies from camera to camera.

5) Shooting fog in foggy days is formed by water vapor in the air, which has high reflectivity to light, so the fog we see is brighter and the color temperature of light in foggy days is high. Therefore, in the shooting of foggy scenes, the color filter of 5600K K is usually selected, and in the shooting of morning fog, the file of 3200K can also be selected, and the white balance can be adjusted and then shot. When shooting a fog scene, we should pay attention to the selection and reasonable configuration of the scene, and try our best to show the far and near level of the picture. This choice and configuration is essential in the case of excessive smog.

In the performance of fog scene, in order to avoid the picture turning white, it is generally necessary to choose a dark foreground and a dark background, and contrast the light and dark to set off the image of fog. Because the brightness of fog is very high, you should pay attention to exposure when shooting commercials, especially don't overexpose, otherwise it will make the image of fog? Blurred? Disappear. In addition, we must pay attention to the choice of light. Generally, backlighting and side backlighting are appropriate, and automatic aperture is generally not used for shooting.

The shooting of commercials is skillful. Our photographers will encounter various weather changes when shooting on location, such as rainy days, sunny days and foggy days. So don't generalize in the shooting process, but master the skills of location shooting to make our commercials more perfect.