Category of product photography

Advertising photography is a category of photography at first, but it is closely related to advertising. Many people regard advertising photography as pure artistic photography, which is actually a wrong practice. Although product photography and artistic photography are inextricably linked, they are actually different. The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy. In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness.

Therefore, product photography belongs to the practical business category. From the perspective of modern communication function, product photography can also be called the art of information transmission. Product photography is for the purpose of pursuing the actual communication effect, which has a very clear market goal and propaganda purpose, and requires shooting and production for the target market and target users, paying attention to practical results. Product photography must convey information clearly and accurately. Although its evaluation criteria also attach importance to ideology and artistry, its commercial factors should be considered at more levels.