Children's day activity plan

Planning of Children's Day Activities in Shopping Plaza

Festival analysis:

1, an important consumer group of children's businesses, has great consumption potential on children. Many parents spend their money around their children, which can be combined with promotional activities in shopping malls or children's week activities.

2. Children's Day promotion can mainly focus on children's clothing, shoes and hats/toys/school supplies/DVDs/children's sporting goods and other exhibition halls. At the same time, because children's consumption is generally dominated by parents, some product promotion activities can also be launched for parents.

Activity content:

First, Toy Story.

Promote other commodities through the selling point of toys. Besides, toys are always attractive and a good selling point for children.

Hot publicity, it is suggested that the investment promotion department open a toy store, which must be rich in variety and quantity. It is best to introduce some exclusive toys, including various musical instruments, toys, cartoons, intellectual toys and so on. And suggest special discounts for Children's Day.

Instruments and toys: all kinds of toys, firearms, weapons, cars, airplanes, etc.

Cartoon toys: all kinds of cartoon animals, cartoon characters, etc.

Intellectual toys: toys that help to develop intelligence, such as some intellectual bully game machines and English learning machines.

Toys related to school supplies: Toys for school supplies are a big trend. There are more and more such products, and parents are willing to spend a lot of money on them.

Adult toys: Nowadays, adult toys are becoming more and more popular, and placing some of these products is also very attractive to adult customers, which helps to expand the overall sales.

Activity time: May 29th-June 1.

Venue: children's toys sales area of shopping center.

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

Second, the new image.

1, a new image of a happy childhood.

Anyone who spends all of 200 yuan in the children's clothing, shoes, hats and toys sales area on the second floor on Children's Day can get a photo card of "Pretty Baby" from the shopping mall with a value of 20-30 yuan, which is provided by * * * Photography City to freeze the eternal beauty of the baby's childhood.

Activity time: May 29th-June 1.

Location: In the shopping center.

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

2. "XX Shopping Plaza in My Eyes" Children's Painting Exhibition

Choose Heze City 100 exhibition of outstanding children's paintings, choose suitable places in the shopping mall, make exhibition boards and display their works on the exhibition boards, and show people the image of the shopping mall in the eyes of children through these paintings. This activity is closely related to Children's Day, which is more conducive to enhancing the image of shopping malls.

Third, colorful festivals and happy children.

Give children a special time to enjoy the care from parents and society and create a fairy tale world. Let children's dreams come true, and at the same time enhance the popularity of children's products brands in shopping malls, and drive sales through activities.

1, children's wear beauty debut.

Children's Day celebrates a special plan to reward guests. Children's wear, shoes and hats, toys, bookstores, stationery, and dozens of branded goods in the sales area are jointly sold. You can choose hundreds of new products in the season, and the overall product is fully profitable and the price is favorable. (It is suggested that the Investment Promotion Department inform the price adjustment during the festival to dress the most beautiful baby in the festival as the lowest level to promote sales. Sales of children's products can be held in the central hall. )

Activity time: May 29th-June 1.

Venue: All children's products sales areas in the mall.

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

2. Children's new fashion show.

Because this year's Children's Day is Tuesday, the relative passenger flow will be reduced. In addition, on Children's Day, children should participate in activities organized by the school and cannot go out. Shopping malls can advance the activities of Children's Day to Saturday and Sunday on May 29th and 30th. When the traffic is heavy these two days, the parents of the children will also take their children for leisure shopping, and then they can participate in various activities in the mall to promote sales.

It is suggested that China Merchants participate in this activity. On May 29th and 30th, the planning department will invite a professional children's art performance team to participate in this activity, and the children's model team will give a brand-new stage display for all kinds of children's wear brands and children's products (schoolbags, children's shoes and children's hats) in the shopping mall (the products used will be contacted by China Merchants). There will be wonderful children's songs and dances and instrumental performances to attract customers' attention and promote children's products.

Activity time: May 29th-May 30th.

Venue: Central Hall of Shopping Center.

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

As the children participating in the performance are very young, in order to motivate the children, it is suggested that the shopping mall send gifts (pencil boxes, schoolbags, etc. An actor who gives it to the children after the performance.

Fourth, reading is also happy.

It is now the first choice for parents to celebrate their children's holiday by visiting bookstores and buying books with their children on Children's Day. Books are sold at half price, or a one-time purchase of at least 150 yuan can get a pen or notebook. Note: May 29th to June 1.

Venue: Book Area, Building X, Shopping Center

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

Five: Children's cultural and artistic activities will be held every Saturday and Sunday in mid-June. )