How to form a short video team?

1 No.2 is content planning, No.3 is director, No.3 is actor, No.4 is multi-platform operation, No.5 is photography, No.6 is editing, and No.7 is investment promotion. These seven points are essential functions of a short video team, but in fact, the role of a team often has several roles, and you can make relevant adjustments according to your own positioning.

1. content planning

As the most important role, content planning must have "online feeling ability". He can quickly catch hot spots, understand popular jokes and create them. So how do you judge whether a person has a sense of network during an interview? In fact, you can ask, what apps does his mobile phone have? Or more specifically, let him answer, what are the hot spots in Tik Tok recently?

2. Director

In a team, the director is often a panacea. In addition to planning, we usually put some miscellaneous work such as equipment, venue, scene selection, shopping and props here, because it is impossible to put one person in every link. So the director can also be the project leader of a team.

Then the person in charge of the project should specifically grasp the direction and management of the project, such as how many videos you want to shoot today, how to coordinate the full-time and part-time staff of the project, and also have the ability to put out the fire, such as the quick shooting of the video, but the site-related problems should be handled in time. When delivering the goods to advertisers, there is a problem somewhere in the video and how to solve it. In daily operation, we should have the ability of data analysis. For example, the three videos taken by this account have no fire. What's the problem? There are too few people watching, how to get the quantity?

3. Actors

The actor's main face value is higher. Of course, there will be special circumstances here, but high face value must be a plus item, including handsome guys and beautiful women, cute babies and cute pets. Besides, an actor must be expressive and willing to show himself, especially if he is a well-known actor or an actor with close ties to well-known actors. In the industry, I actually asked some teams, and they all like to use Northeasters. Northeasters have their own sense of humor, while foreigners with China characteristics are also very popular.

4. Multi-platform operators

First of all, he should be familiar with the release rules of each platform and understand the gameplay of each platform, because a single platform can do it, but the cost of a video is actually very high, and it will be wasted if you don't spread a few platforms.

5. Photographer

Photographers are necessary, but in fact, many civilians can shoot, so it will be less important than the previous role.

Step 6 edit

There is not much room for editing, because the current short video is about 1 minute. Audio, angle, stalk and other factors are considered in editing, directing and planning. The editor is only responsible for cutting the video, which is more mechanical. Of course, if your video is mainly about editing special effects, then editing is more important.

7. Investment promotion (sales)

-From Jade Bird University