How to do food evaluation

If you like food and pay attention to some foods in the official WeChat account, you will find that many official WeChat accounts are doing food evaluation.

Why are there food reviews? Maybe you will have such an experience. When ordering takeout, you and your colleagues like maocai, but she likes Sichuan and you like Aladdin. But the new colleague asked maocai which one was delicious. The question came, which one would she choose? (Shudi and Aladdin are both maocai brands)

In this complex era, ranking will provide you with a choice reference, allowing you to make a decision with little cost. This is the case with Xie Xun Blind Test published by He Caitou.

However, food evaluation is different from other evaluations, such as the unpacking of mobile phone evaluation, function and performance parameters, and the comparison with the same kind, so there is a good judgment. But whether the food is delicious or not is a subjective feeling, and whether it is good or not has a lot to do with the individuals who participate in the evaluation. Friends in Guizhou and Sichuan always feel that it is not spicy enough.

Therefore, it is very important to count people in food evaluation. Considering everyone's dietary preferences and cooking experience as a comment, that person's evaluation is of certain reference value. My mother's fried dishes are all salty, just according to her own taste.

There are many things to consider besides people.

Some people will question, why is truth a problem? Yes, this is the most basic question. Because there are too many data on the Internet, even if we don't do some evaluation, we can refer to some of their data and make a relatively reasonable evaluation, including the evaluation of each food.

As real supplementary evidence, video is the best material. The food platform with better quality will be mainly video, which not only has good communication effect, but also is simple and direct. However, the threshold of video is relatively high and the production cost is high, which makes many people flinch.

Compared with me, taking pictures is much easier. Find a professional photographer and take a group of photos for on-site evaluation. The judges, the food, the reviews, everything.

It would be more perfect if there were tidbits on the production site.

The professionalism of evaluation should be reflected in every detail. Whether the food selected for evaluation is representative, whether the participants are representative, and whether the evaluation process is fair and scientific. The specific form of the process depends largely on the presentation.

The degree of professionalism determines how many users believe your evaluation. And this also determines whether your evaluation is successful or not.

In the world of food, Yan value is justice! All high-quality food platforms pay attention to face value. Is the food good? Good looks will capture some people's hearts.

Yan value can also make people believe in your professionalism. Just like a person's appearance. Good looks always give people a good mood.

Of course, the face value depends on the photographer, and the layout can also enhance the face value!

A picture that others can save in their mobile phones proves that you have succeeded.

It is an unchangeable law that food pays attention to delicacy, but how to achieve it?

There is only one secret: eat and eat. This is the secret of Mi Zijun, the king of Weibo. Good food comes from eating. Is it delicious? After eating your expression, you can tell everyone.

The same is true of the Japanese drama Lonely Gourmet. No matter what you say about the quality and freshness of ingredients, it is not as good as a word in front of a happy expression.

So show food, eat and eat+close-up, delicious or not.

Not just a cold number.

At present, the evaluation methods are all long pictures and texts. Brief description+rating+comment under each product. The descriptions are all from the perspective of the third party, such as the blind test of Xie Xun and the big mouth test of the box horse. This is the clearest way at present, but it may be better to add some content.

For example, the prediction before the exam, as well as the eggs or rewards and punishments after the exam, make the evaluation interesting and make everyone feel interesting.

If you have resources, you can invite professionals to comment or explain the products.

Of course, these should be separated from the places that embody professionalism.

That's my nonsense. I haven't studied many food platforms to summarize and analyze, and there is no special reference. I just said two words based on observation and feeling. Don't trust me.

But then again, no matter how bad the evaluation is, I will still like it. After all, you can't pick out the good and the bad.

hiccup

The quotes at the beginning and end {never expected} should be interesting.